Flippa

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Flippa.com Pty Ltd
Type of site
Private
Founded2009; 15 years ago (2009)
Headquarters
Melbourne, Australia, and Austin, Texas, U.S.
No. of locationsAustin, Portland, Barcelona, São Paulo, Copenhagen, Moscow, Hamburg, Berlin, Milan, Toronto
Founder(s)
  • Mark Harbottle
  • Matt Mickiewicz
Key people
IndustryInternet
ServicesMarketplace for buying and selling online businesses
URLFlippa.com
Native client(s) oniOS, Android, Windows

Flippa is a private marketplace for buying and selling online businesses, based in Melbourne, Australia, and Austin, Texas, United States.[1] It was founded in June 2009 by Mark Harbottle and Matt Mickiewicz.

Flippa offers sellers and buyers different information such as the ability to browse listings, use filters to narrow down searches by criteria such as website age, keyword, language, etc.[2][3][4] An escrow process that performs buyer advocacy and analytics to give users insight into the website they are considering.

Flippa Website Acquisition Marketplace. com in 2022 added 170,000 new customers and $36 billion in liquidity.[5][6][7]

Hosting a website on Flippa requires creating an account, confirming ID and creating a listing (revenue details, analytics, etc.).[8][9] Shoppers can browse and filter ads based on different search terms to find a website in their niche.

History[edit]

Flippa was founded by Mark Harbottle and Matt Mickiewicz as the SitePoint Marketplace,[10] and was spun off as a separate website in June 2009.[11] By 2015, it had traded more than $140 million in websites, domains, and mobile apps.[12]

The majority of Flippa's revenue comes from selling online businesses including content sites, SaaS businesses, ecommerce businesses, apps, digital services, marketplaces and more.[1] The most expensive sale to date was a portfolio of Singapore-based apps, which sold for US$35,000,000.[13][14] The most expensive domain name sold was planetrx.com, selling for US$1,200,000.[15][16] Other notable websites and domains sold through Flippa have included Mark Zuckerberg's former website Facemash,[17][18] overnight success story shipyourenemiesglitter.com,[19][20] Retweet.com,[21][22] and AllAboutCookies.org.[23]

During the 2012 US presidential election, the domain name RomneyRyan.com was listed on Flippa.[24] It reached US$8,050 in bids, but did not sell.[25][26] It dropped in price the next year and was eventually sold through GoDaddy for US$235.00.[27]

In May 2015, Flippa bought Domain Holdings, a domain name brokerage firm based in Florida.[28]

On August 27, 2015, Potato Parcel was sold on Flippa for US$42,000.[29][30] A few months earlier, the viral website shipyourenemiesglitter.com from creator Matthew Carpentor sold for US$85,000.[31][30]

On September 20, 2021, Flippa announced a US$11,000,000 Series A capital raise led by Sydney-based venture capital firm OneVentures.[32]

On March 16, 2022, after acquiring Richard Patey's Alts Cafe, Flippa announced the launch of ALTS by Flippa, an alternative asset investing newsletter and Discord community.[33] Written by Richard Patey, the newsletter shines light on "alternative investing opportunities, from online business to crypto & NFTs".[34] As of November 2022, its Discord community boasts over 2000 members.[35]

Pricing[edit]

Selling on Flippa, there are several associated costs. Specifically, listing and success fees.[36][37]

Listing fees are set at fixed prices and are:

  • Starter and template sites cost $15 dollars.
  • Domains can be listed for as little as $10.
  • iOS and Android apps can be listed for $15.
  • Registered websites or online revenue generating businesses can be listed for $49 dollars.

While the success fee is calculated as a percentage of the sales price when the business is sold:

  • For orders up to $50,000, a 10% fee will be charged.
  • Up to $100,000, that drops to 7. 5%.
  • Over $100,000 - success fee is only 5%.
  • When making a sale with one of Flippa's partner brokers, the success fee will be 15% of the total sale price.

For site sales over $2 million, Flippa can provide its VIP program.[38][39]

External links[edit]

References[edit]

  1. ^ a b "About Flippa". Flippa. Retrieved February 6, 2014.
  2. ^ "Flippa Review – Is It The Best Website to Buy & Sell Online Businesses?". webtoolsadvisor.com. Retrieved March 20, 2024.
  3. ^ "What is Flippa?". www.practicalwisdoom.com. Retrieved March 20, 2024.
  4. ^ "Flippa Review 2023: Everything You Need to Know Before Buying or Selling Websites". revivereview.com. Retrieved March 20, 2024.
  5. ^ "2022 Insights Report. Online Business Acquisition". flippa.com. Retrieved March 20, 2024.
  6. ^ "Comparing Domain Authority Metrics". xamsor.com. Retrieved March 20, 2024.
  7. ^ "Flippa: The #1 MarketPlace for Buyers and Sellers to Invest in Digital Assets". exeleonmagazine.com. Retrieved March 20, 2024.
  8. ^ "Flippa Review Guide 2022". www.motioninvest.com. Retrieved March 20, 2024.
  9. ^ "How To List Your Business on Flippa: The Complete Seller's Onboarding Guide". flippa.com. Retrieved March 20, 2024.
  10. ^ "About Us". SitePoint. Retrieved November 25, 2022.
  11. ^ Magain, Matthew (June 10, 2009). "Introducing Flippa: The New Place to Buy and Sell Web Sites". SitePoint Blog. Retrieved November 25, 2022.
  12. ^ Bender, Adam (May 6, 2013). "Australian startup snapshot: Flippa". TechWorld. Retrieved February 6, 2014.
  13. ^ Domingos, Manuela (April 22, 2022). "The Off-Market App Portfolio That Sold on Flippa for $35MM". Flippa Blog. Retrieved March 18, 2023.
  14. ^ "CONFIDENTIAL - SaaS listed on Flippa". Flippa. Retrieved March 18, 2023.
  15. ^ "planetrx.com - Website for sale". Flippa. Retrieved March 15, 2015.
  16. ^ "Flippa sales". DNPric.es. Retrieved March 15, 2015.
  17. ^ "FaceMash.com - Domain Name for sale". Flippa. Retrieved March 15, 2015.
  18. ^ Indvik, Lauren (November 19, 2012). "Mark Zuckerberg's College Website Sells for $30,000". Mashable. Retrieved February 6, 2014.
  19. ^ "ShipYourEnemiesGlitter.com has sold! - Apparently all that glitters IS gold. Get help finding other golden opportunities like this one on Flippa". Flippa. Retrieved March 15, 2015.
  20. ^ Kenn, Nick (January 17, 2015). "Shipyourenemiesglitter.com sells on Flippa". TheGuardian.com. Retrieved January 17, 2015.
  21. ^ "retweet.com - Website for sale". Flippa. Retrieved March 15, 2015.
  22. ^ Siegler, M.G. (February 17, 2010). "Retweet.com For Sale. Buy It And Risk A Lawsuit From Twitter". Mashable. Retrieved February 6, 2014.
  23. ^ Goudswaard, Courtney (November 11, 2022). "From Cab Driver To Multi-Millionaire: How a NZ Retiree Sold His Site With 92% Profit Margin on Flippa". Flippa Blog. Retrieved March 18, 2023.
  24. ^ "romneyryan.com - Domain Name for sale". Flippa. Retrieved March 15, 2015.
  25. ^ "RomneyRyan.com Site Goes up for Auction". Fox Business. August 17, 2013. Retrieved February 6, 2014.
  26. ^ "RomneyRyan.com Fails To Sell On Flippa.com". The Domains. August 31, 2013. Retrieved February 6, 2014.
  27. ^ "romneyryan.com historic sales". DNPric.es. Retrieved March 15, 2015.
  28. ^ "Hold onto Your Hats! Flippa Acquires Domain Holdings - Predicts $70 Million in Sales This Year". www.dnjournal.com.
  29. ^ Volkman, Elliot (November 27, 2015). "Forget Holiday Cards, Send a Potato". Tech Cocktail. Tech.Co. Retrieved August 11, 2016.
  30. ^ a b Whitten, Sarah (August 28, 2015). "Viral potato website goes on sale". CNBC. CNBC LLC. Retrieved August 11, 2016.
  31. ^ Whitten, Sarah (August 19, 2015). "This guy makes $10,000 a month shipping potatoes". CNBC. CNBC LLC. Retrieved August 11, 2016.
  32. ^ Tunnah, Christina (September 20, 2021). "Press Release: Flippa Raises US$11M Series A Capital". Flippa Blog. Retrieved November 25, 2022.
  33. ^ "Flippa Launches "Alts" - A New Community for Alternative Asset Investors". PR Newswire. March 16, 2022. Retrieved November 25, 2022.
  34. ^ "Alts by Flippa". Flippa. Retrieved November 25, 2022.
  35. ^ Patey, Richard (November 23, 2022). "Alternative Asset Roundup (23rd Nov)". ALTS by Flippa. Retrieved November 25, 2022.
  36. ^ "How Much Does Flippa Charge Sellers?". wpradar.com. Retrieved March 20, 2024.
  37. ^ "How to sell your online business or blog on Flippa". targettrend.com. Retrieved March 20, 2024.
  38. ^ "How Does Flippa Work? Buying & Selling on Flippa". www.myvu.com. Retrieved March 20, 2024.
  39. ^ "Biggest Marketplace to Buy and Sell Online Businesses with a Few Clicks – Flippa". geekflare.com. Retrieved March 20, 2024.
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