Greentree Business Software
 | |
| Company type | Private |
|---|---|
| Industry | Business software |
| Founded | New Zealand (1984) |
| Headquarters | Auckland, New Zealand |
Key people | Peter Dickinson, CEO Harry Mowat, managing director UK |
| Products | Integrated enterprise resource planning software |
| Website | www |
Greentree (now MYOB Greentree) is an ERP business software company based in Australia and New Zealand. The MYOB Greentree product is made for medium-sized organisations and distributed through a partner model.[1]
Greentree is not industry vertical specific but provides capability across a wide range of market sectors. Its main markets are in Australia and New Zealand and growing in the UK, USA[2] and the Pacific Islands.[3]
Greentree operates in real-time and uses an integrated single design architecture which enables complete inter-module data flow.[4]
History
[edit]Greentree's origins go back to the 1980s,[5] when it was developing DOS-based accounting software under the brand name CBA.[6] For 14 years, CBA was the most successful mid-range financial software solution, used on more than 12,000 sites across New Zealand and Australia.[7]
CBA was founded by Don Bowman and John Cowan in 1983.[8] In less than a year, it became Australia's top microcomputer accounting software.[9] In 1986, CBA was named Australia Business Software of the Year, outselling all other computer software providers according to an independent market survey.[10]
In 1993, CBA was sold to US-based Platinum Software but was purchased back by the original developers in July 1997 under the name Focus Software.[11] Focus Software and the Cardinal Group teamed up to develop the first application for the Jade programming language in 1998 and called it Greentree Business Software. It was a complete ground-up rewrite of CBA and was Microsoft Windows NT-based capable of running on standalone personal computers running Windows 95.[12] Focus Software was subsequently named Greentree International in 1997.[13]
Greentree International was named one of information technology world's "25 Rising Stars" by the MIS Magazine of Australia in 2006.[14] The judging panel is made out of six IT industry stalwarts from various areas of expertise.[15] Greentree Business software was a finalist for the 2010 Software Product of the Year (Client/Business category) for Accountancy Age Awards[16] and in 2012, they were shortlisted again for The British Accountancy Awards Software Product of the Year.[17]
In 2014, Greentree launched Greentree4 – its next-generation full integrated ERP software platform which provides a unique browser-based user experience.[18]
The platform streamlines the configuration and design of screens and forms so they can be customised at an organisation, group or individual level.[19]
On 1 August 2016, MYOB acquired Greentree.[20]
Greentree GAME ON competition
[edit]In 2011, the company launched a competition for New Zealand and Australian businesses, under the banner GAME ON.[21] Companies were invited to put a compelling case for winning a Greentree software implementation, including cloud hosting. Winners of the inaugural competition were hospitality and accommodation provider Kimberley Group (Australia)[22] business and bathroom furniture manufacturer Smail & Co (New Zealand).[23] In 2012, GAME ON was run in the UK, and won by charity organisation Concern Universal.[24]
Technology
[edit]Greentree is written in JADE which allows its implementers to write complex customised add-ons without causing any interference to the core product.[25] It also allows customisations to stay synched and also provides continuous incremental upgrades.[26]
Greentree is able to operate in the cloud, on local servers, or a combination of both.[27]
Greentree launched a Software as a Service offering for its business management software in April 2016. Named Greentree as a Service (GaaS), it includes software, cloud hosting, maintenance and a range of other services.[28]
References
[edit]- ^ Van Wynk, Louis (8 July 2005). "Partners at root of Greentree success". ResellerNews.
- ^ "Greentree readies for growth spurt". Stuff.co.nz (Fairfax NZ News). 30 July 2007.
- ^ Wood, Richard (12 November 2012). "Greentree gamble starting to pay off". The New Zealand Herald.
- ^ "Finance & Accounting Software Guide". CFO Financial Review: 64. 2010.
- ^ "Strategic 100 – New Zealand 25". Managing Information Strategies: 32. May 2006.
- ^ Gifford, Adam (30 November 1999). "Greentree gains from switch to Jade". The New Zealand Herald.
- ^ "Greentree a new goer for Australasia". Computerworld. 9 March 1998.
- ^ "Top software firm moves to Greenlane". Auckland Star. 27 August 1986.
- ^ "NZ computer product star in Australia". Auckland Star. 27 August 1986.
- ^ "NZ Package gets top prize". The New Zealand Herald. 10 June 1986.
- ^ Howarth, Brad (14 April 1998). "NZ Developer focuses on its platinum buy". The Australian.
- ^ Gifford, Adam (March 1998). "Focus picks Jade for new financial package". The New Zealand Herald.
- ^ "Certificate of Incorporation". Registrar of Companies. 29 June 1999.
- ^ Hembry, Owen (31 January 2006). "Rising star status helps company branch out". The New Zealand Herald.
- ^ "MIS strategic 100 Judging Panel". MIS Strategic 100 (Annual Edition). 2005.
- ^ "UK Software Package of the Year". Greentree Newsletter December 2010. Greentree International.
- ^ "The Shortlist 2012". The British Accountancy Awards 2012. AccountancyAge. Archived from the original on 25 November 2012. Retrieved 11 February 2013.
- ^ Rust, Len (1 December 2014). "Greentree delivers next generation ERP Software". Rust Report: 8.
- ^ “Greentree’s ‘next-gen’ ERP”. ITBrief: 15. December 2014 / January 2015.
- ^ "MYOB kicks off acquisition spree with $27m Greentree deal ... first of a few". Financial Review. 1 August 2016. Retrieved 11 October 2017.
- ^ Schratz, Allie (13 November 2011). "SMEs compete for $250k software package". Australia Business Review.
- ^ Schratz, Allie (7 December 2011). "Greentree Game on winners announced". Australia Business Review.
- ^ "Greentree GAME ON winner announced". Scoop Independent News. 7 December 2011.
- ^ Power, Rachael (28 November 2012). "Charity wins Greentree's £150k software overhaul". AccountingWeb.
- ^ Gifford, Adam (30 September 2004). "Get it right from the start". The New Zealand Herald.
- ^ O'Neill, Rob (20 October 2009). "Greentree unveils BPM offering, targets mobility". Computerworld. Archived from the original on 13 April 2013.
- ^ Campbell, Duncan. "Forecast: Partly Cloudy". IStart (Quarter One 2012).
- ^ Wright, Heather (11 April 2016). "Greentree International gets SaaS-y with new launch". ChannelLifeNZ