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HomeToGo

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HomeToGo
HTG
ISINLU2290523658
Founded2014
FounderPatrick Andrae, Wolfgang Heigl, Nils Regge
HeadquartersBerlin, Germany
Key people
Dr. Patrick Andrae (CEO), Wolfgang Heigl (CSO), Valentin Gruber (COO), Steffen Schneider (CFO)
RevenueBooking Revenues: EUR €190.1 million (2023) IFRS Revenues: EUR €162.0 million (2023)
Number of employees
800+
SubsidiariesAgriturismo.it, AMIVAC, Atraveo, Casamundo, CaseVacanza.it, e-domizil, EscapadaRural, Kurz Mal Weg, Kurzurlaub, SECRA, Smoobu, Tripping.com, Wimdu
Websitehometogo.de

HomeToGo is a Berlin-based company that operates a SaaS-supported marketplace for vacation rentals.[1][2][3] Founded in 2014, the platform aggregates listings from multiple providers, with 15 million accommodations available through partnerships with 60,000 suppliers. HomeToGo operates in 25 countries across Europe, North America, South America, Australia, and the Asia-Pacific region.[4][5][6]

History

[edit]

HomeToGo was founded in Berlin, Germany, in 2014 by Patrick Andrae, Wolfgang Heigl, and Nils Regge.[7][8] Heigl had previously founded the flight search engine Swoodoo, which was later acquired by Kayak,[9] while Regge had founded Casamundo, a vacation rental company that was also acquired by HomeToGo.[10][11] The company's initial focus was on building a large-scale vacation rental search platform by aggregating listings from various providers.[12]

In 2018, HomeToGo made a series of acquisitions, including vacation home portals Wimdu and Casamundo, and later tripping.com, a U.S.-based vacation rental search engine.[13] The company also acquired Agriturismo.it and CaseVacanza.it in Italy and EscapadaRural in Spain.[14]

In September 2021, HomeToGo went public on the Frankfurt Stock Exchange through the company's shell Lakestar SPAC I.[15] The listing valued HomeToGo at €1.2 billion and generated approximately €250 million in new capital.[16]

In 2021, HomeToGo acquired the SaaS provider Smoobu.[17]

In 2022, HomeToGo expanded its operations in France through the acquisition of the vacation rental business unit of Groupe Seloger, including brands such as AMIVAC.[18][19] It also acquired e-domizil and atraveo, as well as the travel tech provider, SECRA.[20][21]

In 2023, HomeToGo launched its AI-powered travel planner, AI Mode, which uses generative AI to offer personalized vacation rental recommendations.[22] Following the launch of a beta-version of the Chatbot AI Sunny, HomeToGo released plans in 2024 to develop an artificial intelligence travel assistant - Super AI Sunny - as part of its vision to become a fully AI-driven marketplace.[23]

In 2024, HomeToGo acquired a 51% majority stake in KMW Reisen and Super Urlaub, including the brands Kurz Mal Weg and Kurzurlaub, which specialize in thematic short-trip travel bundles.[24][25]

Overview

[edit]

HomeToGo operates two segments: Its Marketplace and HomeToGo_PRO. The Marketplace is a business-to-consumer (B2C) platform that provides access to vacation rental listings through its websites and apps, allowing users to search and book properties. HomeToGo earns revenue from booking commissions as well as direct bookings.[26][27]

HomeToGo_PRO is a business-to-business (B2B) segment offering software and services for property managers and vacation rental providers. In 2020, it launched services for managing listings across platforms, rebranding to HomeToGo_PRO in December 2023, offering subscriptions and services for the vacation rental supply side.[28]

References

[edit]
  1. ^ Sampson, Hannah (2024-03-07). "Does the world really need an Eggo pancake vacation rental?". Washington Post. ISSN 0190-8286. Retrieved 2024-10-21.
  2. ^ Moore, Cortney (2021-02-11). "Travel report identifies top searched destinations for summer 2021". Fox News. Retrieved 2024-10-21.
  3. ^ "HomeToGo previews end-to-end travel journey AI companion, Super AI Sunny, and announces enhancements in collaboration with Google Cloud's Vertex AI". markets.businessinsider.com. 2024-09-17. Retrieved 2024-10-21.
  4. ^ Schechner, Sam (October 14, 2020). "Google Was a Godsend for These Companies. Now It's a Rival". Retrieved 2024-10-21.
  5. ^ "Reise-Startup HomeToGo geht durch Hintertür an die Börse". FAZ.NET (in German). 2021-09-13. Retrieved 2024-10-21.
  6. ^ "Handelsblatt". www.handelsblatt.com. Retrieved 2024-10-21.
  7. ^ "HomeToGo wächst auf 52,7 Millionen Umsatz - Verlust: 17,8 Millionen". deutsche-startups.de (in German). 2020-07-14. Retrieved 2024-10-21.
  8. ^ O'Hear, Steve (2016-04-15). "HomeToGo, the metasearch engine for holiday rentals, raises $20M". TechCrunch. Retrieved 2024-10-21.
  9. ^ "How HomeToGo Uses Market Disruption To Thrive". latana.com. Retrieved 2024-10-21.
  10. ^ "HomeToGo - über Australien und Russland nach Mexiko". deutsche-startups.de (in German). 2017-09-13. Retrieved 2024-10-21.
  11. ^ "#EXKLUSIV Entlassungen beim HomeToGo-Ableger Casamundo und bei eGym". deutsche-startups.de (in German). 2020-04-07. Retrieved 2024-10-21.
  12. ^ O'Hear, Steve (2015-07-02). "HomeToGo, The European Metasearch Engine For Holiday Rentals, Raises €6M". TechCrunch. Retrieved 2024-10-21.
  13. ^ "Shifts in European vacation rental as HomeToGo acquires Casamundo and Wimdu closes". www.phocuswire.com. Retrieved 2024-10-21.
  14. ^ Frankfurter Allgemeine Zeitung. (2021, July 16). Hometogo strebt an die Börse – Start-up auf Weg zum nächsten deutschen Einhorn. Unternehmen, p. 21.
  15. ^ "Europe's IPO market roars back to life but where are the SPACs?". The Times of India. 2021-09-27. ISSN 0971-8257. Retrieved 2024-10-21.
  16. ^ Busvine, Douglas (June 4, 2021). "Lakestar SPAC to acquire HomeToGo in first German deal of its kind". Reuters. Retrieved 2024-10-21.
  17. ^ "HomeToGo updates on AI developments, M&A strategy". www.phocuswire.com. Retrieved 2024-10-21.
  18. ^ "SeLoger Sells Off Its Vacation Rentals Brand AMIVAC To HomeToGo | Online Marketplaces". www.onlinemarketplaces.com. 2022-01-10. Retrieved 2024-10-21.
  19. ^ "HomeToGo fully acquires vacation rental tech provider SECRA". www.phocuswire.com. Retrieved 2024-10-21.
  20. ^ Schaal, Dennis (2022-03-31). "HomeToGo Buys E-Domizil for $45 Million In Homes Strategy Shift". Skift. Retrieved 2024-10-21.
  21. ^ "HomeToGo spends €40M to buy E-Domizil, plots further purchases". www.phocuswire.com. Retrieved 2024-10-21.
  22. ^ "HomeToGo previews end-to-end travel journey AI companion, Super AI Sunny, and announces enhancements in collaboration with Google Cloud's Vertex AI". markets.businessinsider.com. 2024-09-17. Retrieved 2024-10-21.
  23. ^ Dawes, Justin (2024-05-30). "Expedia, Kayak, HomeToGo: The AI Travel Race For Booking Platforms". Skift. Retrieved 2024-10-21.
  24. ^ "HomeToGo announces largest majority stake acquisition to date". www.phocuswire.com. Retrieved 2024-10-21.
  25. ^ "Tipp der Woche: Hometogo". capital.de (in German). 2023-12-25. Retrieved 2024-10-21.
  26. ^ O'Hear, Steve (2016-04-15). "HomeToGo, the metasearch engine for holiday rentals, raises $20M". TechCrunch. Retrieved 2024-10-29.
  27. ^ Gode, Solveig (2020-02-01). "Diese Startups machen das Buchen von Reisen einfacher und günstiger". Business Insider (in German). Retrieved 2024-10-29.
  28. ^ "HomeToGo reports strong Booking and IFRS Revenues growth for H1/24, improves profitability in the HomeToGo_PRO segment and achieves strong increase in Free Cash Flow". wallstreetONLINE (in German). 2024-08-13. Retrieved 2024-10-29.
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