I.Am.Gia
I.Am.Gia is an Australian fashion clothing brand.
History[edit]
I.Am.Gia was co-founded by Alana Pallister with her sister Stevie Cox[1] in May 2017.[2] The name comes from the supermodel Gia Carangi.[3] The idea of the brand was formulated around a fictional character based on the Instagram "It Girl."[2]
I.Am.Gia initially received attention in the fashion industry when American model Bella Hadid was photographed wearing the brand's clothing during a Paris Fashion Week and due to its use of the Instagram app for promotion.[4][5]
In the media[edit]
The brand has been worn by models such as Bella Hadid, Emily Ratajkowski, Selena Gomez, Kaia Gerber, Romee Strijd, Ariana Grande, Jourdan Dunn, and reality television personality Kylie Jenner.[6] The brand has had a 60% growth since its launch.[3]
References[edit]
- ^ Taylor, Jodi. "WHAT'S INSIDE I.AM.GIA FOUNDER ALANA PALLISTER'S CLOSET". Coveteur. Archived from the original on 21 March 2019. Retrieved 9 January 2022.
- ^ a b Perez, Olivia (14 February 2018). "The Social Media Rise of I.AM.GIA". Forbes. Retrieved 9 January 2022.
- ^ a b Eldor, Karin (13 May 2019). "The Creative Mind Behind 'It' Brand I.Am.Gia.: Alana Pallister". Forbes. Retrieved 7 April 2021.
- ^ Harding, Natasha (23 May 2018). "ELLE Chats With I.AM.GIA's Alana Pallister: The Australian Designer On DM Terms With Kaia Gerber". Elle Australia. Retrieved 9 January 2022.
- ^ Colón, Ana (16 November 2017). "Here's the Deal With I.AM.GIA, Instagram's Favorite New Fashion Brand". Glamour. Retrieved 9 January 2022.
- ^ Salemme, Nadia (2 October 2018). "She's red-y! Kylie Jenner wears $240 PVC outfit by Australian label, I Am Gia". News.com.au. Retrieved 9 January 2022.