IPRA Golden World Awards

The Golden World Awards for Excellence in PR is an annual global awards ceremony organised by the International Public Relations Association to recognise public relations achievements around the world . Established in 1990, the Golden World Awards (the "Oscars of PR") has 37 categories of In-house and Agency entries judged separately, and honours the overall highest standards of each year with the IPRA Grand Prix for Excellence. There is also a special Global Contribution Award for an entry meeting one of the UN's 17 Sustainable Development Goals.

Entry criteria

In Round 1 the jury considers programme summaries. There is an overall limit of 1800 words, and separate limits for each of the 6 Criteria. Entries must be in English.

All entries are submitted online to the IPRA secretariat and must include a short Overview of the programme. Under separate headlines, each entry then addresses five Criteria:

1. Statement of Problem/Opportunity
2. Research
3. Planning
4. Execution
5. Outcomes

Finalists from Round 1 are then invited to upload supporting media to assist the judges in the selection of category winners.

PR Disciplines

1. Artificial Intelligence for content AICONTENT

For the use of AI in the content of a PR campaign.

2. Artificial Intelligence for crisis management AICRISIS

For excellence in deploying AI tools to respond to a crisis in real time.

3. Artificial Intelligence for measurement AIMEASURE

For innovative use of AI data analytics to measure effectiveness.

4. Climate change and literacy CLIMATE

For a PR campaign on climate change issues or education.

5. Community relations COMREL

For a PR campaign that helped engage a community in some specific way.

6. Corporate communications CORPCOM

For excellence in enhancing a company’s reputation through communications.

7. Corporate responsibility CORPRES

For a PR campaign demonstrating excellence in corporate social responsibility.

8. Crisis and issues management CRISIS

For excellent communications management during a crisis or similar issue.

 

9. Digital and social media creativity DIGITAL

For a purely digital PR campaign showing creativity in its use of social media.

10. Environmental ENV

For a PR campaign on an environmental or ecological issue.

11. Environmental, social, and governance ESG

For a campaign using an ESG framework to understand sustainability.

12. Influencer relations INFLUENCE

For a PR campaign where the result was largely determined by social media influencers.

13. Integration of traditional and new media INTEG

For the creative integration of traditional and social media in a PR campaign.

14. Internal communications INTERNAL

For a creative internal communications campaign that engaged personnel.

15. International campaign INTL

For a coordinated PR campaign in more than one country.

16. Media relations MEDIA

For a PR campaign which showed impressive media reach.

17. Podcasts and video POD

For a PR campaign that primarily used podcasts or short video.

18. PR on a low budget PRLOW

For a creative PR campaign on a low budget.

19. Public affairs PUBLICAF

For lobbying that influenced or changed public policy.

20. Reputation and brand management REPUTE

For the creative positioning of a company image or brand.

21. Sustainability communications SUST

For a PR campaign promoting sustainability.  

PR Sectors

22. Agriculture AGRI

For a PR campaign in the agricultural or farming sector.

23. Arts and entertainment ARTS

For a PR campaign in arts or entertainment.

24. Business-to-business B2B

For a business-to-business PR campaign.

25. Construction CONSTRUCT

For a PR campaign about construction, real estate or architecture.

26. Consumer product launch CONSUMPRODL

For creative PR activities around the launch of a consumer product.

27. Consumer product PR CONSUMPRODX

For creative PR activities around an existing consumer product.

28. Consumer service launch CONSUMSERVL

For creative PR activities around the launch of a consumer service.

29. Consumer service PR CONSUMSERVX

For creative PR activities around an existing consumer service.

30. Country, region and city COUNTRY

For a PR campaign to promote a country, a region or a city.

31. Courage in communication COURAGE

For a PR campaign addressing political upheaval, conflict or natural disaster.

32. Energy and utilities ENERGY

For a PR campaign in the energy, oil, or utilities sector.

33. Event management and live communication EVENT

For the planning and delivery of a successful event with a PR dimension.

34. Fake news FAKE

For a PR campaign countering misinformation or disinformation.

35. Financial services and investor relations FINANCE

For use of PR for a financial product or service or in investor relations.

36. Food and beverage FOOD

For a PR campaign to promote a new or existing food or beverage.

37. Gaming and virtual reality GAME

For a PR campaign that launched a development in the gaming or VR industry.

38. Healthcare HEALTH

For a PR campaign in the pharmaceutical or healthcare industry.

39. Industrials INDUSTRY

For a PR campaign in materials, mining, chemicals, steel and other heavy industry.

40. NGO campaign NGO

For a PR campaign by a charity or non-governmental organisation.

41. Public sector PUBLICSEC

For creative use of PR by a public sector body.

42. Publications PUBLT

For a creative PR publication in print or electronic format.

43. Retail and fashion RETAIL

For a PR campaign in the retail or fashion sector.

44. Small and medium enterprises SME

For a PR campaign by an SME (as defined by the EU).

45. Sponsorship SPONSOR

For a PR campaign that promoted awareness of sponsorship of an event or activity.

46. Sport SPORT

For a PR campaign to promote sport or exercise for itself or to a community.

47. Technology TECH

For a creative PR campaign in the technology or IT sector.

48. Transport  TRANSPORT

For a PR campaign in the automotive or other transport sector.

49. Travel and tourism TRAVEL

For a PR campaign in the travel, hotel or tourism sector.

Grand Prix for Excellence Winners

2024

Pots that Develop, Peru

Alicorp

2023

Call Russia, Lithuania

Not Perfect Vilnius

2022

Tencent Weixin Pay, China

One for All Love Meal Program

2021

Te Taura Whiri i te Reo Māori, New Zealand

Te Wā Tuku Reo Māori - The Māori Language Moment

2020

LLYC, Spain

The last older person to die in loneliness

2019

Dentsu Public Relations Inc, Japan

Kobayashi City Department of SimCity BuildIt

2018

FleishmanHillardVanguard and Orta, Russia

Aeroflot's Sulimov dogs

2017

Weber Shandwick, UK

The alphabet of illiteracy

2016

FleishmanHillard / Royal Philips, Ireland

Philips breathless choir

2015

Atmosphere Communications, South Africa

Sanlam one rand man

2014

Nanyang Technological University, Singapore

A global university on the rise

2013

Turkcell, Turkey

Women Empowerment in Economy

2012

Blumen Group, Serbia

The list is a note for the future

2011

Absa, South Africa

Absa rings the bell

External links

• IPRA official website