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J'adore (fragrance)

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J'adore
Fragrance by Christian Dior
Released1999
LabelParfums Christian Dior
TaglineJ'adore Dior ("I love Dior")

J'adore (pronounced [ʒadɔʁ]; French for "I love", and a pun on the brand Dior)[1] is a perfume for women that was created in 1999 by French master perfumer Calice Becker for Parfums Christian Dior,[2] with a distinct tear-drop bottle shape designed by Hervé Van der Straeten.[3] The first face of the brand was Estonian model Carmen Kass. Later she was replaced by Tiiu Kuik, and she was replaced by actress Charlize Theron from 2004 to 2024.[4][5] In June 2024, Barbadian singer and businesswoman Rihanna was announced as the new face of the perfume, replacing Theron after her 20 year run as the spokeswoman of the fragrance.[6] Some perfume critics have detected a change in the recipe since the 1999 launch.[7][8]

A bottle of flanker J’Adore Eau Lumiere

Dior has also released some flankers to J’Adore, such as J’Adore Eau Lumière in 2016.[9] That version featured notes of blood orange, rose and neroli.[9]

References

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  1. ^ Marie-Claude Sicard Brand Revolution: Rethinking Brand Identity (2012), p. 130: "By the same token, there is a relationship of complementarity between the perfume 'J'adore' and the adoring fans of the Dior brand, who jump at the chance to spend bundles on tee-shirts emblazoned with the words 'J'adore Dior'."
  2. ^ Burr, Chandler (2008). The perfect scent: a year inside the perfume industry in Paris and New York. Macmillan. p. 149.
  3. ^ Eggenberger, Maxine (24 January 2021). "This Iconic French Perfume Was Made to Smell Like Solid Gold, and We Love It". Who What Wear. Retrieved 2021-01-24.
  4. ^ Dilworth, Dianna (2020-03-25). "Dior celebrates floral source in new campaign for J'Adore". Luxury Daily. Retrieved 2021-01-24.
  5. ^ "Charlize Theron is a golden goddess in new Dior Jadore Absolu campaign". cosmeticsbusiness.com. Retrieved 2021-08-26.
  6. ^ Ekpo, Ime. "Rihanna Makes History As The New Face Of Dior's J'Adore Fragrance". Forbes. Retrieved 2024-06-27.
  7. ^ Luca Turin, Tania Sanchez (2010). Perfumes: The A–Z Guide. ISBN 1847651526. "When J'Adore was first released in 1999, it felt like a departure for Calice Becker, ... Today's J'Adore is a perfectly nice peachy, soapy rose floral with none of its former late afternoon glow. It smells like one of its own knockoffs. J'aime bien, mais j'adore pas."
  8. ^ Nathalie Grainger (2010). Quintessentially Perfume. p. 79. "In 1999 a new legend was born with the launch of J'adore Eau de Parfum, a unique fragrance that expresses the absolute femininity and essence of the Dior couture spirit. The opulent fruity-floral juice takes flight with a fresh accord of ..."
  9. ^ a b McColgin, Carol (2016-04-01). "Charlize Theron on What's Next for Dior J'Adore's Campaign: "None of Your F—ing Business"". The Hollywood Reporter. Retrieved 2022-09-05.