Jump to content

Jacob Hornik

From Wikipedia, the free encyclopedia
Jacob Hornik
Hornik in 2010
Born (1942-03-07) March 7, 1942 (age 82)
EducationHebrew University in Jerusalem
Syracuse University, New York
Occupation(s)Vice president, Author, Marketing Professor and Consultant

Jacob Hornik (Hebrew: יעקב הורניק) (born March 7, 1942) is a professor in marketing and communications, author of many books and researcher papers, and consultant; currently he is the Vice President and Head of the Management School at the w. Galil Academic College. Professor Hornik is the author of many marketing books, and recently published a new edition of the book Marketing Management with Professor Philip Kotler of Northwestern University.[1]

Education and academic career

[edit]

Professor Hornik received his B.A. degree in economics and his M.B.A from the Hebrew University in Jerusalem. He then got a scholarship at Syracuse University for his Ph.D. in Business Administration.

Selected publications

[edit]

Books

[edit]

Articles

[edit]

References

[edit]
  1. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2015-04-02. Retrieved 2015-03-12.{{cite web}}: CS1 maint: archived copy as title (link)
[edit]