Jeremy Fall
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Jeremy Fall | |
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Born | Los Angeles, California, U.S. | August 3, 1990
Culinary career | |
Cooking style | California |
Previous restaurant(s)
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Television show(s)
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Award(s) won
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Occupations | |
Website | jfall |
Jeremy Fall (born August 3, 1990) is an American chef, restaurateur, and entrepreneur.[1][2] He is the co-founder and former CEO of J. Fall Group. Fall is also the founder of the media company, jfall.[3] Fall founded and operated restaurants and bars in Los Angeles, California and Chicago, Illinois.[4] He is the first chef and restaurateur to sign with Jay-Z's entertainment company, Roc Nation.[5][6]
Early life
[edit]Of Tunisian, French, Caribbean, and Jewish descent, Fall was born and raised as an only child in Los Angeles, California.[7][6][8] Fall's parents, born in Tunisia and France, emigrated to the United States before Fall was born.[3] Fall's mother owned a café in Los Angeles.[3]
Early career
[edit]Fall worked for the entertainment and special event venue, Avalon Hollywood, serving as its promotions manager.[4] In 2008, while attending Occidental College, Fall launched his second endeavor, Cliché Magazine, a digital magazine focused on fashion and music.[9][better source needed]
Career
[edit]In 2014, Fall opened three bars. The first was Genesis, a pop-up bar and nightclub located in a vintage Hollywood attic.[10][11] His second pop-up bar, Golden Box, inspired by the 1980s Manhattan night club scene, and nightclubs such as Studio 54 and The Limelight, opened in the former LA Writers Room.[12][13] In December 2014, Fall re-opened the former Skid-Row Los Angeles dive bar, King Eddy Saloon.[14]
In January 2016, Fall opened his first restaurant, Nighthawk: Breakfast Bar, a late-night breakfast and cocktail establishment, in Venice, California.[15][16]Eater.com recognized Nighthawk on its list of "Hottest Bars from Coast to Coast" in North America.[17][18] Nighthawk's "Spiked Cereal Milk" has been featured in Chowhound's "5 Unexpected Cocktails to Drink Right Now in Los Angeles."[19]
Later in 2016, Fall collaborated with chef Alvin Cailan of Eggslut to open walk-up burger stand Easy's in Chinatown, LA.[20][21]
In 2020, at age 29, Fall was named to Forbes 30 Under 30, Food & Drink list.[22]
J. Fall Group
[edit]In 2014, Fall met Henry Costa at Costa's West Hollywood sausage-centric restaurant, Link. In 2016, after sharing their respective restaurant and hospitality visions and aspirations, Fall partnered with the Costa, a Wall Street investment banker-turned-chef and restaurateur to co-found the J. Fall Group hospitality enterprise.[23] Fall managed the J. Fall Group's creative decisions as well as branding and marketing while Costa headed the company's finance and operations.[23]
In November 2016, the duo opened the J. Fall Group's first concept, Tinfoil Liquor & Grocery, in Highland Park in Los Angeles.[24][25] The New York City-inspired core concept included a street-front liquor store with a secret password required speakeasy deli in the rear of the establishment.[23]
In November 2017, the J. Fall Group, expanding upon the Nighthawk brand, opened Nighthawk: AM, a daytime fast-casual restaurant to complement the original late-night restaurant, in Chicago.[26] Fall later opened a second Nighthawk: AM location in the Beverly Center in Los Angeles.[27]
In July 2018, Easy's Burger moved locations, rebranded to "Easy's" and opened a full-service bar and restaurant with a '90s diner ambiance in the Beverly Center Mall between Beverly Hills and West Hollywood.[28][29]
In August 2018, Fall and the J. Fall Group partnered with United Talent Agency to open the atmospherically rock-and-roll Paperboy Pizza in the Gallery Food Hall in Santa Monica, California.[30]
By 2019, Fall had opened a total of 14 restaurant locations around the United States.[31] That year, In 2019, Los Angeles-based K2 Restaurants acquired the J. Fall Group and its existing restaurant brands, Nighthawk Breakfast Bar, Nighthawk: A.M., Tinfoil: Liquor & Grocery, Paperboy Pizza, and Easy's, as well as then-upcoming and now-opened restaurant brands, Italian-themed Chapter, and Jukebox, to be located within Chapter in Waco, Texas.[1][2] Fall remained onboard as the creative director of the brands in year following the acquisition.[29]
In 2019, following the K2 acquisition of the J. Fall Group, Fall and Costa opened 1980s-themed chicken tender restaurant, McFly's Bird Shoppe, and the 1990s-themed Americana bar and restaurant, Unplugged, (named after the MTV show, adjacent to one another in Five Points Lane in Birmingham, Alabama.[23]
Other restaurant and food ventures
[edit]In 2018, Fall's chicken sandwich was featured on menus at the Blue Ribbon restaurant locations.[32]
In August 2019, Fall opened his newest restaurant, Mixtape, in the Fairfax District of Los Angeles.[33] Reflecting Fall's heritage, Mixtape's menu features elements of Tunisian, Caribbean, Jewish, and French cuisine.[33] The restaurant exhibits various visual art contributions from artists such as Quincy Jones, Jaden Smith, Vic Mensa, Brandon Boyd of Incubus, Tokimonsta, and Serj Tankian, as well as custom weekend brunch playlists compiled by Robin Thicke.[5] Fall collaborated with rapper, Phora, to design the uniforms for Mixtape staff.[34]
In 2021, Fall's "J. Fall Blvd. Sandwich" became a featured item on the famous restaurant chain Mel's Drive-In's menu.[35] Fall and Mel's Diner also partnered to release for sale t-shirts featuring both Fall and Mel's.[35]
Fall has worked with the James Beard Foundation to prepare meals for the Foundation's dinner events.[23]
Television and media
[edit]Fall has appeared on several network food and cooking television shows since 2016. In 2016, Bravo's digital series, Going Off the Menu, featured Fall and his restaurant, Tinfoil, in an episode.[36][6] In 2017, Fall appeared on two Guy Fieri-hosted Food Network shows – first, "The Bite" episode of Guy's Big Project; and later, the "Breakfast, Brisket and Belly" episode of Diners, Drive-Ins and Dives, which featured Fall in his Nighthawk: Breakfast Bar kitchen.[37][38] Fall also Hallmark Channel's Home & Family and the Food Network's Food Network Star.[6]
In 2021, Fall launched his self-hosted podcast, Dinner Party, releasing the premiere episode on June 23, 2021, with actor, host, and comedian, Lamorne Morris, as the podcast's inaugural guest.[3] The podcast centers around discussions of culture, mental health, and creativity.[39]
In 2021, Fall partnered with Grammy-winning artist, Miguel, to executive produce his first series, Beats for Breakfast, which airs on Facebook Watch. Starring both Fall and Miguel, each episode of Beats for Breakfast features Fall cooking a recipe while Miguel simultaneously creates new music beside Fall in the kitchen. According to Fall, the program originated from Miguel, when visiting Fall's Nighthawk restaurant, sharing the concept of a show in which Miguel made beats in his kitchen as Fall brought recipes to life. Episodes of Beats for Breakfast, including the show's first eight episodes, are posted on Miguel's Facebook page each Wednesday.[39]
Partnerships, endorsements, and other business ventures
[edit]In 2018, Fall became the first chef and restaurateur to sign with and be managed by Jay-Z's Roc Nation.[23] Fall is also represented by United Talent Agency.[40]
In 2018, Fall collaborated with the streetwear subscription box company, ThreadBeast, to curate a 1990s-themed box, which included a "food porn" viewmaster with images from his restaurants.[23]
In 2021, Fall founded his own media company, jfall, through which he produced and currently operates his Dinner Party podcast.[41][18]
Fall has leveraged his social media followings and influence to land multiple corporate partnerships, including partnering with Mr. Holmes Bakehouse and American Express, to feature Fall's "spiked cereal milk doughnuts" creation as well as another Mr. Holmes Bakehouse collaboration starring his "Just Try It" croissant-Cuban sandwich fusion.[42]
Mental health advocacy
[edit]Fall is an advocate for mental healthcare assistance. Fall's own struggles with mental health and anxiety dating back to his childhood served, as motivation for his podcast, which discusses mental health.[3] In May 2021, Fall appeared on The Mental Health Coalition's 1-2-1 series to discuss topics and issues surrounding mental health.[43]
In 2021, Fall also appeared on the cover of Sand Magazine and served as Guest Editor for the edition, which focused on mental health and comfort food.[44]
Filmography
[edit]Year | Program | Episode Name(s) | Season, Episode(s) | Network / Platform | Role | Ref |
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2016 | Going Off the Menu | ● "High Spirits" | Season 2, Episode 3 | Bravo | Self | [36] |
2016 | Recipe Hunters | ● "What's APP'enin'" | Season 1, Episode 6 | Self | ||
2017 | Guy's Big Project | ● "The Bite" | Season 1, Episode 2 | Food Network | Self | [38] |
2017 | Diners, Drive-Ins and Dives | ● "Breakfast, Brisket and Belly" | Season 27, Episode 10 | Food Network | Self | [37] |
2018 | Home & Family | ● "Sara Rue/Davie Lefevre/Jeremy Fall" | Season 6, Episode 159 | Hallmark Channel | Self | [45] |
2018 | Food Network Star | ● "Who Gets a Pilot?"
● "The Newest Star" |
Season 14, Episodes 8-9 | Food Network | Self | |
2021 | Beats for Breakfast | ● "Avocado Toast"
● "Shakshuka" ● "Beyond Breakfast Burger" ● "French Toast" ● "Gratin Fundido Burrito ● "Bagel Sandwich" ● "Vegetarian Benedict" ● "Breakfast Mac" |
Season 14, Episodes 1-8 | Facebook Watch | Self,
Executive Producer |
[39] |
Other media
[edit]Year | Program | Program Type | Platform(s) | Role | Ref |
---|---|---|---|---|---|
2018 | Purposely Awakened | Podcast | ● Spotify | Guest | [46] |
2019 | Our Los Angeles Podcast | Podcast | ● Spotify | Guest | [47] |
2021 | Redirected with Andrew East | Podcast | ● Spotify | Guest | [48] |
2021 | Dinner Party with Jeremy Fall | Podcast | ● Spotify
● Apple Podcasts |
Host | [49] |
2021 | The Mental Health Coalition's 1-2-1 | Series | ● The Mental Health Coalition | Guest | [50] |
Awards and recognition
[edit]- 2016: Zagat 30 under 30[51]
- 2018: Magic Johnson's The Playbook 32 under 32[52]
- 2020: Forbes 30 under 30, Food & Drink[53]
References
[edit]- ^ a b "K2 Restaurants acquires J. Fall Group brands". Restaurant Hospitality. 2019-04-26. Retrieved 2023-10-23.
- ^ a b Stuart, Shauna (2019-11-23). "McFly's/Unplugged serve up nostalgia in Five Points South". al. Retrieved 2023-10-23.
- ^ a b c d e "Meet the restauranteur who wants to talk about mental health over dinner". TODAY.com. 24 June 2021. Retrieved 2021-11-23.
- ^ a b Lecaro, Lina (2019-10-17). "Jeremy Fall's Mixtape is a Melodious Compilation of Cuisine and Culture". LA Weekly. Retrieved 2021-11-25.
- ^ a b "Restaurateur Jeremy Fall to open Mixtape on Beverly Boulevard". Los Angeles Times. 2019-08-02. Retrieved 2021-11-25.
- ^ a b c d "Meet Jeremy Fall, the Celebrity Restaurateur Who Sees Food and Today's Tech as Cultural Unifiers". Hypebeast. 2022-08-30. Retrieved 2023-10-23.
- ^ Stone, Natalie (May 12, 2021). "Make Beats for Breakfast's Jeremy Fall and Miguel's Gratin Fundido Burrito: 'The U.N. of Burritos'". People. Retrieved 2021-11-23.
- ^ "Miguel and Jeremy Fall Break Down LA Food Culture | Trippin". Trippin | Connecting Cultures Worldwide. Retrieved 2023-10-23.
- ^ "Interview: Cliché Magazine's Jeremy Fall". WeTheUrban Magazine. 2011-10-06. Archived from the original on October 6, 2011. Retrieved 2021-11-25.
- ^ "Genesis Rocking Full Time in Charming Hollywood Attic". Eater LA. Retrieved 2018-04-10.
- ^ "Genesis: The Speakeasy To Talk About". 2014-10-16. Retrieved 2018-04-10.
- ^ "Golden Box, A Retro Disco Primed Just For Hollywood's Dance Revolution". Eater LA. Retrieved 2018-04-10.
- ^ Lecaro, Lina (2019-10-17). "Jeremy Fall's Mixtape is a Melodious Compilation of Cuisine and Culture - LA Weekly". www.laweekly.com. Retrieved 2023-10-23.
- ^ "Inside Jeremy Fall's Retro Revamp of King Eddy Saloon - Los Angeles Magazine". Los Angeles Magazine. 2014-12-17. Retrieved 2018-04-10.
- ^ "Jeremy Fall Does Cocktails and Late Night Breakfast Food at Nighthawk in Hollywood". Eater LA. Retrieved 2018-04-10.
- ^ "Nighthawk Reopens On The Westside With Their Spiked Cereal Milk Cocktails: LAist". 2016-08-12. Archived from the original on 2016-08-12. Retrieved 2023-10-23.
- ^ "The Hottest Bars from Coast to Coast". 10 November 2015.
- ^ a b "tmrw | PROBABLY NOTHING: INSIDE THE WORLD OF JEREMY FALL". GLOBAL MEDIA BRAND & IN-HOUSE CREATIVE AGENCY. 2022-05-20. Retrieved 2023-10-23.
- ^ Chowhound. "5 Unexpected Cocktails to Drink Right Now in Los Angeles". Chowhound. Retrieved 2021-11-28.
- ^ "An Important Chinatown Burger Joint Will Soon Rise". UrbanDaddy. Retrieved 2018-04-10.
- ^ Elliott, Farley (2017-10-25). "Easy's Burgers flips to all-day diner at Beverly Center". Eater LA. Retrieved 2023-10-23.
- ^ "30 Under 30 2020: Food & Drink". Forbes. Retrieved 2021-12-01.
- ^ a b c d e f g "McFly's/Unplugged serve up nostalgia in Five Points South". al. 2019-11-23. Retrieved 2021-11-23.
- ^ "There's a Secret Deli Hidden Inside Tinfoil Liquor & Grocery in Highland Park". Thrillist. 16 November 2016. Retrieved 2021-11-28.
- ^ Elliott, Farley (2016-11-08). "There's a secret deli hidden behind this Highland Park liquor store". Eater LA. Retrieved 2023-10-23.
- ^ Selvam, Ashok (2017-11-14). "Inside Nighthawk: AM, An LA All-Day Breakfast Spot Opens in Chicago". Eater Chicago. Retrieved 2021-11-28.
- ^ Elliott, Farley (2018-10-04). "A casual new pizza spot opens soon on Santa Monica's Third St. Promenade". Eater LA. Retrieved 2023-10-23.
- ^ "Malls transform into vibrant restaurant hubs". Restaurant Hospitality. 2018-01-26. Retrieved 2021-11-28.
- ^ a b "K2 Restaurants acquires J. Fall Group brands". Restaurant Hospitality. 2019-04-26. Retrieved 2021-11-25.
- ^ Elliott, Farley (2018-11-01). "Santa Monica's newest pizza spot hides inside the Third Street Promenade". Eater LA. Retrieved 2021-11-28.
- ^ Howard, Samantha (2022-12-21). "Why America's Celeb Chef Jeremy Fall Turned to Web3 To Build Next Gen Couture". The Chainsaw. Retrieved 2023-10-23.
- ^ "This Fried Chicken Sandwich Is Everything You Love About The State Fair—Only BETTER". Delish. 2018-09-18. Retrieved 2023-10-23.
- ^ a b Tomicki, Hadley (2019-08-02). "Restaurateur Jeremy Fall to open Mixtape on Beverly Boulevard". Los Angeles Times. Retrieved 2023-10-23.
- ^ Martin, Brittany (2019-08-05). "Jeremy Fall's New L.A. Restaurant Wants to Be a Mixtape for Your Mouth". Los Angeles Magazine. Retrieved 2021-12-01.
- ^ a b Painter • •, Alysia Gray (27 August 2021). "Mel's Drive-In Has a New Fried Chicken Breakfast Sandwich". NBC Los Angeles. Retrieved 2021-12-01.
- ^ a b "Going Off the Menu". Bravo TV Official Site. 2016-04-18. Retrieved 2021-11-25.
- ^ a b "Breakfast, Brisket and Belly". Food Network. Retrieved 2018-04-10.
- ^ a b "The Bite". Food Network. Retrieved 2021-12-01.
- ^ a b c "'Beats for Breakfast': How to Make Miguel and Jeremy Fall's Savory South of the Border Shakshuka | Entertainment Tonight". www.etonline.com. Retrieved 2021-11-23.
- ^ Baum, Gary (2019-11-01). "Mixtape: Dining Review". The Hollywood Reporter. Retrieved 2021-11-23.
- ^ "Meet the restauranteur who wants to talk about mental health over dinner". TODAY.com. 2021-06-24. Retrieved 2023-10-23.
- ^ Austin, Sarah (3 July 2018). "Young Customers Want Instagram Engagement. What's Your Brand Doing to Get It?". Entrepreneur. Retrieved 2021-12-03.
- ^ "The Mental Health Coalition – The Mental Health Coalition". Retrieved 2021-11-28.
- ^ "SAND". Milled. April 28, 2021. Retrieved December 3, 2021.
- ^ Jeremy Fall's Original Gangster Breakfast Sandwich - Home & Family, 25 April 2018, archived from the original on 2021-12-15, retrieved 2021-12-01
- ^ Featuring Jeremy Fall, 2018-06-11, retrieved 2021-12-03
- ^ A discussion with Jeremy Fall, 2019-08-26, retrieved 2021-12-03
- ^ 092 Jeremy Fall | Food and Restaurant Genius, 2021-03-15, retrieved 2021-12-03
- ^ "dinner party with jeremy fall". Spotify. Retrieved 2021-12-03.
- ^ "The Mental Health Coalition – The Mental Health Coalition". Retrieved 2021-12-03.
- ^ Kuschner, Erin. "Zagat's annual 30 under 30 list is filled with LA's restaurant and bar superstars". Time Out Los Angeles. Retrieved 2021-11-25.
- ^ "Magic Johnson". Magic Johnson. Retrieved 2021-11-25.
- ^ "Jeremy Fall". Forbes. Retrieved 2020-01-10.
External links
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