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Lady M (boutique)

From Wikipedia, the free encyclopedia
Lady M
Company typePrivate
IndustryConfectionery
GenreBakery
Founded2001; 23 years ago (2001) in New York City
FounderEmi Wada[1]
Key people
Ken Romaniszyn (CEO)
ProductsCakes and confections
Websitewww.ladym.com

Lady M is a luxury confections brand established in 2001, most famous for its signature Mille Crêpes Cakes. It operates over 50 boutiques worldwide.

History

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One of Lady M's founders, Emi Wada, invented the mille crêpes cake and sold them in her Paper Moon Cake Boutiques in Japan starting in 1985.[1] The mille crêpe cakes she created consist of 20 thin handmade crêpes layered (ja:ミル・クレープ) with light pastry cream and topped with a caramelized crust.[2]

In 2001, Wada helped found Lady M as a wholesale business delivering cakes to hotels and restaurants in New York City. By 2004, the Lady M cakes had become so popular that the company decided to open a store in Manhattan's Upper East Side.[3] Wada later relinquished ownership in Lady M so she could concentrate on business back home in Japan.[1]

Current Lady M CEO Ken Romaniszyn joined the business in 2008, and has overseen its introduction and growth of online shipping, its expansion into new markets, and its launch of new product lines.[4]

Following success in Hong Kong and Taiwan, Lady M opened its first boutique in mainland China in Shanghai in 2017 to huge crowds.[5] It expanded rapidly in the country in subsequent years,[3] but in 2022 announced the closure of all Chinese stores.[6]

In 2021, Lady M opened its first champagne bar at its Singapore boutique in the ION Orchard mall.[7]

Locations

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As of 2023, Lady M operated boutiques in the following locations.[8]

Asia

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Singapore (5)
Hong Kong (7)
Macau (2)
Taiwan
  • Taichung (1)
  • Taipei (3)
  • Hsinchu (1)[9]

North America

United States
  • Arcadia, CA (1)
  • Bellevue, WA (1)
  • Boston, MA (1)
  • Chicago, IL (1)
  • East Rutherford, NJ (1)
  • Houston, TX (1)
  • Irvine, CA (1)
  • Los Altos, CA (1)
  • Los Angeles, CA (1)
  • New York City, NY (6)
  • San Diego, CA (1)
  • San Jose, CA (1)
  • Washington, DC (1)
  • Woodbury, NY (1)

References

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  1. ^ a b c Alpad, Christina (June 7, 2018), "Meet the inventor of the mille crepe", The Manila Times
  2. ^ Tatusian, Tenny (August 8, 2013), "Lady M Cake Boutique and the mille crepes have arrived -- finally", The Los Angeles Times
  3. ^ a b Li, Garbirel (2018-11-10). "The Louis Vuitton of Cakes: Exclusive Interview with Founder of Lady M". Pandaily.
  4. ^ Demarest, Abigail Abesamis (2021-10-29). "Luxury Confections Brand Lady M Celebrates 20 Years In Business". Forbes.
  5. ^ Richardson, Betty (September 4, 2017), "Lady M Cake Opens, Then Closes Due to Insane Lines", that's Shanghai
  6. ^ Ding, Yining (July 21, 2022), "Lady M to close all Chinese stores by September", Shanghai Daily
  7. ^ Hee, Jolene (August 11, 2021), "Lady M Champagne Bar debuts with champagne mille crepes and bubbly afternoon tea at Ion Orchard", AsiaOne
  8. ^ "Lady M Boutiques". Retrieved 2022-12-07.
  9. ^ Lady M Taiwan 實體店面,Lady M Taiwan [27 Apr 2022]
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