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Markus Kramer

From Wikipedia, the free encyclopedia
Markus Kramer
NationalitySwiss
Alma materUniversity of Oxford
University of Berkeley
Occupation(s)Author, professor at Cass Business School
Websitehttps://www.markuskramer.net

Markus Kramer is a brand management professional[1] and honorary visiting professor in Strategic Brand Management at Cass Business School.[2] He is also the author of "The Guiding Purpose Strategy: a Navigational Code for Brand Growth" and coinventor and editor of the Responsible Investment Brand Index (RIBI).[3][4]

Education and career

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Kramer holds degrees from the Berkeley University of California and the University of Oxford.[5]

Kramer started his career in architecture before pivoting into brand and marketing. His career includes executive roles at Harley-Davidson[6] motor company and Aston Martin Lagonda.[7][8] Since 2013 Kramer is managing director of Swiss and London based Brand Affairs.[9][10]

Publications

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Kramer has published a book on how Purpose acts as a catalyst for growth. The book is in its second edition and presents in popular science format research on the transformational power of purpose with a focus on brand management, organizational and economic growth.[11]

Kramer is co-inventor and editor of the annual Responsible Investment Brand Index (RIBI)[12] assessing the asset management industry on its ability to convey commitment to responsible investing through branding principles.[13] The index is in its third edition.[14]

Bibliography

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  • The Guiding Purpose Strategy. Clink Street Publishing. October 2020. ISBN 978-1-912262-38-0.

References

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