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Messner Vetere Berger McNamee Schmetterer/Euro RSCG

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Messner Vetere Berger McNamee Schmetterer
FormerlyMessner Vetere Berger Carey

Messner Vetere Berger Carey Schmetterer

Messner Vetere Berger Carey Schmetterer RSCG

Messner Vetere Berger McNamee Schmetterer/Euro RSCG
IndustryAdvertising agency
Founded1986; 38 years ago (1986)
FoundersTom Messner
Barry Vetere
Ron Berger
Wally Carey
Louise McNamee
Bob Schmetterer
FateAcquired by RSCG (now Havas)
Headquarters
New York City
,
United States

Messner Vetere Berger McNamee Schmetterer was an American advertising agency in New York City.

Founded in 1986, it has had several name changes:[1]

  • Messner Vetere Berger Carey
  • Messner Vetere Berger Carey Schmetterer
  • Messner Vetere Berger Carey Schmetterer RSCG
  • Messner Vetere Berger McNamee Schmetterer/Euro RSCG

The principals whose names have appeared in the company name are Tom Messner, Barry Vetere, Ron Berger, Wally Carey, Louise McNamee and Bob Schmetterer.

Through the 1990s, the agency was the fastest-growing major agency in the advertising industry[citation needed], and clients included Volvo, MCI, Evian, Schering Plough, and Nestlé, not to mention Intel, Peugeot, 1-800-COLLECT,[2] NEW BALANCE, BUSH FOR PRESIDENT (1988), Commodore Computers, Atari Computers, Windstar Cruises, Select Comfort Mattresses, Club Med, Dunkin Donuts, Subway,[3] and The Catholic Big Sisters.

Messner Vetere Berger Carey Schmetterer was acquired by French Advertising agency RSCG. In 1994, Euro RSCG owned 60.8% of Messner Vetere Berger McNamee Schmetterer/Euro RSCG.[4] In 1994, when Wired magazine launched its website HotWired and pioneered banner ads on the web, Messner Vetere Berger Carey Schmetterer RSCG was the first agency ever to place banner ads on the website (and on the web) for its clients.[5]

Euro RSCG later was acquired by Eurocom, a division of Havas.[1] The agency became the New York office of RSCG and RSCG became the Paris office of Messner Vetere Berger Carey Schmetterer.

References

[edit]
  1. ^ a b Dan, Avi. "A Receptionist Who Had The Worst Job In Advertising". Forbes. Retrieved 2022-08-25.
  2. ^ Vranica, Suzanne (2001-02-28). "AT&T Reaches Out to Teens With Ads for Collect-Calling". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-08-25.
  3. ^ "Subway Unveils "Gotta Have It Taste"". QSR magazine. 12 April 1999. Retrieved 2022-08-25.
  4. ^ Lazarus, George (16 August 1994). "'I STILL OWN THE COMPANY'-BUT FOR HOW LONG?". Chicago Tribune. Retrieved 2022-08-25.
  5. ^ Singel, Ryan. "Oct. 27, 1994: Web Gives Birth to Banner Ads". Wired. ISSN 1059-1028. Retrieved 2022-08-25.
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