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This article is about a Yoasobi song. For an Ella Eyre song, see Ella Eyre discography.
"New Me"
A illustration of a girl's left side profile in pink
Single by Yoasobi
Language
  • Japanese
  • English
ReleasedNovember 11, 2024
GenreJ-pop
Length3:26
Label
Songwriter(s)Ayase
Producer(s)Ayase
Yoasobi singles chronology
"Monotone"
(2024) 		"New Me"
(2024)

"New Me" is a song by Japanese duo Yoasobi. It was released on November 11, 2024, through Echoes and Sony Music Entertainment Japan. Based on Mado Arute's short story Hakusan-dōri Enjō no Ken, the song was used as a jingle for Recruit's Mada, Koko ni Nai, Deai, Koko ni Nai, Ongaku project commercial, "Wakaranai mama, Sore de mo".

Background and release

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In August 2023, literary magazine Bungei partnered with creative writing social media Monogatary.com for Bungei × Monogatary.com Collaboration Award at the novel contest Monocon 2023.[1] Seven winners from a total of 879 stories were announced on February 28, 2024; one of all is short story Hakusan-dōri Enjō no Ken (白山通り炎上の件, lit. 'Hakusan-dori Ave. fire incident'), written by Mado Arute.[2] An action genre, it is about a woman accidentally using a secret code on the dating app, which is a code for getting a job as an assassin.[3]

On the same day, it was announced that the duo Yoasobi would perform the song based on the winning story.[4] Furthermore, this song would be used as a tie-up for human resources company Recruit's second part of the project Mada, Koko ni Nai, Deai, Koko ni Nai, Ongaku television advertisement, scheduled for airing in late 2024.[5] On October 1, their fifth anniversary, the song, titled "New Me", first unveiled on the 15-second commercial for the project "Wakaranai mama, Sore de mo".[6] According to a Recruit interview, Ayase chose the title "New Me" because he "wanted to use English phrase that conveys something like 'a new birth', 'a new encounter', or 'a new change in yourself' at first glance," and it was "catchy and cute-sounding."[7] The song was available to digital music and streaming platforms on November 11, 2024.[8]

Composition

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According to the press release, "New Me" is mid-tempo song, talking about the change in the protagonist's state of mind as they moves forward with each new day despite their own conflicts.[9]

Live performances

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Yoasobi included "New Me" on the setlist for Chō-genjitsu Dome Live as the twelfth song, which they debuted the performance at Kyocera Dome for the Osaka show on October 27, 2024.[10]

Credits and personnel

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  • Ayase – songwriter, producer
  • Ikura – vocals
  • AssH – guitar
  • Mado Arute – based story writer

Release history

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Release dates and formats for "New Me"
Region Date Format Label Ref.
Various November 11, 2024
[11]

References

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  1. ^ "数々の芥川賞作家を生んだ「文藝」とmonogatary.comが モノコン2023でコラボ決定! 選考委員長に 芥川賞作家・金原ひとみをむかえ、新時代の作家を発掘!". Monogatary.com (in Japanese). August 10, 2023. Retrieved November 9, 2024.
  2. ^ "YOASOBI、有手窓の小説『白山通り炎上の件』を原作にした新曲をリリースへ". Fashion Press (in Japanese). February 28, 2024. Retrieved November 9, 2024.
  3. ^ Kawade Shobō Shinsha (February 28, 2024). "【文藝×monogatary.com コラボ賞】受賞作決定、そして2024年秋に書籍化! 大賞作品の有手窓「白山通り炎上の件」はYOASOBIによる楽曲&MV化を本日発表!!". PR Times (in Japanese). Retrieved November 9, 2024.
  4. ^ "YOASOBI、「文藝×monogatary.comコラボ賞」大賞作品を楽曲化 リクルートのCM曲に起用が決定". CDJournal (in Japanese). February 28, 2024. Retrieved November 9, 2024.
  5. ^ "YOASOBI新曲は「モノコン2023」大賞作が原作、リクルート新CMソングに". Natalie (in Japanese). February 28, 2024. Retrieved November 9, 2024.
  6. ^ "YOASOBI、映画"ふれる。"主題歌「モノトーン」MVを本日10/1 20時に公開。小説コンテスト大賞作を原作とした新曲「New me」起用した"リクルート"新CMがWEB先行公開". Skream! (in Japanese). October 1, 2024. Retrieved November 9, 2024.
  7. ^ Kurimura, Tomohiro (October 25, 2024). "YOASOBIを形作る"出会い"。変わり続けるからこそ、変えたくないものがわかる". Recruit (in Japanese). Retrieved November 9, 2024.
  8. ^ "YOASOBIの新曲「New me」、11月11日(月)に配信リリース". Barks (in Japanese). November 9, 2024. Retrieved November 9, 2024.
  9. ^ "【YOASOBI】リクルート新TVCM「わからないまま、それでも」篇に起用の新曲「New me」が、11/11(月)に配信リリース決定、さらにJK写が公開!". Entameclip (in Japanese). November 9, 2024. Retrieved November 9, 2024.
  10. ^ "YOASOBI、結成5周年を記念した初のドームライブ大阪公演2days敢行". De Colum (in Japanese). October 28, 2024. Retrieved November 9, 2024.
  11. ^ "リクルート新TVCM「わからないまま、それでも」篇に起用の新曲「New me」が、11/11(月)に配信リリース決定、さらにJK写が公開!". Yoasobi Official Website (in Japanese). November 9, 2024. Retrieved November 9, 2024.
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