Officine Générale

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Officine Générale is a French clothing brand founded in 2012 by Pierre Mahéo.[1][2] Based in Saint-Germain-des-Prés, Paris, the company produces men's and women's clothing using French, British and Italian fabrics.[3] Although called a “lifestyle brand” by Complex magazine,[4] Mahéo has stated: “Officine Générale isn’t in the fashion industry. It isn’t fashion. Our point of view is different: beautiful normality.”[5]

The brand has 200 points of sale and 14 stores, including seven in Paris, one in London and four in the United States.[6][7] Its flagship store is located at 6 Rue du Dragon, just off of Boulevard Saint-Germain.

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References[edit]

  1. ^ Beresford, Jessica (September 15, 2023). "Fashion designer Pierre Mahéo talks taste". Financial Times.
  2. ^ Mr. Porter
  3. ^ About officinegenerale.com
  4. ^ The 10 Coolest French Brands Out Now Jian DeLeon, Complex, August 2012
  5. ^ AMY VERNER, SPRING 2018 MENSWEAR: Officine Generale vogue.com June 25, 2017
  6. ^ ISAAC-GOIZÉ, Tina (January 21, 2024). "Officine Générale FALL 2024 MENSWEAR". Vogue.
  7. ^ GUILBAULT, LAURE (January 19, 2024). "After US store opening spree, Officine Générale plots next steps". Vogue.

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