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PJ Pereira

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PJ Pereira
Born1973 (age 50–51)[1]
Rio de Janeiro[1]
NationalityBrazil
Occupation(s)Advertising executive, screenwriter, novelist
OrganizationPereira O'Dell
TitleCo-founder, creative chairman
Board member ofAd Council
Writing career
Pen namePJ Caldas.
GenreYA
Notable worksThe Girl from Wudang: My Name Is Tigress and I Am Immortal. This Is My Story (2023, Tuttle Publishing)
Notable awardsDaytime Emmy Awards (2013)[2] The American Heritage Award (2021)[3]
Website
www.pjcaldas.com

PJ Pereira is a Brazilian advertising executive and novelist[4] and screenwriter writing under the pen name of PJ Caldas.[5][6][7][8][9][10][11][12][13][14][15][16] He is co-founder and creative chairman of the Pereira O'Dell advertising agency.[17][18] His 2023 novel The Girl from Wudang: My Name Is Tigress and I Am Immortal. This Is My Story won the PenCraft Seasonal Awards for Science Fiction.[19] In 2021, Pereira received the American Heritage Award by the American Immigration Council.[3] He is the editor of "The Art of Branded Entertainment," (2018) the first book published by a Cannes jury.[20][21]

Early life and education[edit]

Pereira was born in Rio de Janeiro in 1973. Born in a conservative religious family, his parents worked in the Senate, and his grandfather was a senator. At the age of 13, Pereira learned to program and got a part-time job with his uncle. During his freshmen year in college, at the age of 19, he wrote a book (titled The Lean Company) that became that year's best-seller in Brazil. The university allowed Pereira to skip studying for a Masters degree and pursue a PhD.[1]

Career[edit]

Advertising[edit]

In 1996, Pereira interrupted his Ph.D. studies and joined DM9 a São Paolo-based advertising agency. In 1998, he did his first campaign for the São Paulo creative week. The campaign won a gold at the Cannes Lions that year.[1][22]

Pereira was named to head the 2005 Cyber Lions' jury.[23]

Pereire serves as a board member of the Ad Council.[3]

In a 2023 interview with DesignRush, PJ Pereira said he believes that AI can significantly enhance the creative process by enabling rapid experimentation and iteration, allowing for more innovative and unexpected outcomes. However, he emphasized the need for thoughtful discussions about the ethical implications and societal impact of AI development.[24]

Fiction[edit]

His book trilogy Gods of Both Worlds was published in 2015. In 2017, his fourth novel The Mother, The Daughter and The Lady Spirit ( Portuguese: A mãe, a filha e o espírito da santa) was published in Brazil.

Pereira at the 2006 DowJones VentureWire Consumer Technology Ventures Conference

Awards[edit]

  • 2024 PenCraft Seasonal Awards for Science Fiction for his 2023 novel, The Girl from Wudang: My Name Is Tigress and I Am Immortal.[19]
  • 2021 American Heritage Award by the American Immigration Council[3]

References[edit]

  1. ^ a b c d "PJ Pereira: The Way I See It". shots. Retrieved 2024-06-12.
  2. ^ "Daytime Emmy Awards (2013)". IMDb.
  3. ^ a b c d "Advertising and Entertainment Pioneer PJ Pereira to Be Honored with American Heritage Award". American Immigration Council. April 26, 2021.
  4. ^ "Brazilian author PJ Pereira gives new life to African gods in his new YA series - Women's Media Center". womensmediacenter.com.
  5. ^ "'Stick with your gut': Pereira & O'Dell's PJ Pereira on being a great creative". The Drum. Retrieved 2024-04-10.
  6. ^ Kulp, Patrick (2020-01-17). "Advertising Icon PJ Pereira Plans Novel About Kung Fu and AI". www.adweek.com. Retrieved 2024-04-10.
  7. ^ January 2016. "PJ Pereira to chair Brand Film Festival jury". www.prweek.com. Retrieved 2024-04-10.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ "Pereira O'Dell shuffles leadership; co-founders will sit on opposite coasts | Ad Age".
  9. ^ "Loeries 2014: Less efficiency, more magic - PJ Pereira". Bizcommunity. Retrieved 2024-04-10.
  10. ^ "PJ Pereira Appointed Andy Awards Jury Chairman". www.mediapost.com. Retrieved 2024-04-10.
  11. ^ Griner, David (2014-06-25). "What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]". www.adweek.com. Retrieved 2024-04-10.
  12. ^ "Agencies, Production Companies Promise to Let Female Directors Bid on Every Pitch". www.adweek.com. 2016-09-15. Retrieved 2024-04-10.
  13. ^ https://www.nytimes.com/2015/04/10/business/media/bucking-trend-pereira-odell-to-break-with-its-brazilian-parent.html
  14. ^ PJ Pereira: How AI Is Changing Creative Advertising | Podcast 1. Retrieved 2024-04-10 – via www.youtube.com.
  15. ^ TEDxEmbarcadero - PJ Pereira - The Way of the Idea. Retrieved 2024-04-10 – via www.youtube.com.
  16. ^ "PJ, Pereira & O'Dell". Think with Google (in Brazilian Portuguese). Retrieved 2024-04-10.
  17. ^ "An ad agency exec has written a novel about AI". Marketing Brew. Retrieved 2024-04-10.
  18. ^ "Pereira O'Dell holds AI-generated consumer focus groups | Ad Age".
  19. ^ a b "News, Articles, Interviews, Editorials - PenCraftAward.com". www.pencraftaward.com. Retrieved 2024-04-10.
  20. ^ "PJ Pereira". ANDY Awards.
  21. ^ "Home The Art of Branded Entertainment".
  22. ^ LatinSpots.com. "PJ Pereira presidirá el jurado de Cyber de Cannes 2005". Latinspots.com. Retrieved 2024-06-12.
  23. ^ "Brazilian Pereira named head of Cyber Lions jury in 2005". www.campaignlive.co.uk. Retrieved 2024-06-12.
  24. ^ Meyer, Vianca (April 27, 2023). "PJ Pereira on How AI Is Changing Creative Advertising".


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