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Palmerbet
IndustryGambling
FoundedAugust 2013; 10 years ago (August 2013)
FounderAndrew Palmer, Grant Palmer, Matthew Palmer, Adrian Palmer
Headquarters
Sydney
,
Australia
Area served
Australia
Key people
Andrew Palmer, Grant Palmer, Matthew Palmer, Adrian Palmer (Founding Directors)
ProductsBetting odds, promotions, tips and insights, betting products
Number of employees
100+
Websitepalmerbet.com

Palmerbet is an Australian online gambling company founded in August 2013 by Andrew, Grant, Matthew, and Adrian Palmer in Sydney, Australia.

Palmerbet has all Australian horse racing, sports and entertainment markets, including Melbourne Cup, Queen Elizabeth Stakes, Australian Football League, National Rugby League, along with all major international events such as English Premier League, National Basketball Association, etc.

History[edit]

In 2013, Andrew, Grant, Matthew, and Adrian Palmer established Palmer Bookmaking Pty Ltd, which was later rebranded as Palmerbet.[1][2][3] In 2016, Palmerbet received the EGR Rising Star award.[4] In 2020, Palmerbet secured a 3-year sponsorship deals with the NRL teams Newcastle Knights[5][6] and Canberra Raiders.[7][8][9]

The following year, in 2021, Palmerbet extended its sponsorship activities by supporting biggest Australian boxing events.[10] In 2022 and 2023, Palmerbet ventured into sponsoring the PDC darts, their first Australian tour since the pandemic.[11][12][13]

Activities[edit]

Palmerbet primarily operates as an online gambling platform, providing betting odds, promotions, insights, and other betting products in Australia. The company's headquarters are located on Canterbury Park Racecourse in Sydney. Palmerbet operates within the regulations set by Australian regulatory authorities at the federal and state levels.[14][15]

References[edit]

  1. ^ "Palmerbet promises to take bets from winning punters". Australian Financial Review. 2014-03-30. Retrieved 2024-05-27.
  2. ^ "Third generation bookies still prefer track to online action". dailytelegraph.com.au. July 9, 2015. Retrieved 2024-05-27.
  3. ^ Roocroft, Andy (2017-02-27). "Family values: EGR Intel speaks to Palmerbet - EGR Intel". Retrieved 2024-05-27.
  4. ^ Starkey, Gerard (2016-02-17). "Sportsbet retains Operator of the Year crown at EGR Australia Awards - EGR Intel". Retrieved 2024-05-27.
  5. ^ Belot, Henry (2023-04-14). "Calls for gambling ad bans on Australian match-day jerseys after action from world's biggest football clubs". The Guardian. ISSN 0261-3077. Retrieved 2024-05-27.
  6. ^ Belot, Henry (2023-04-17). "Australia's gambling industry split over betting-ad ban on match-day jerseys". The Guardian. ISSN 0261-3077. Retrieved 2024-05-27.
  7. ^ "Raiders and Palmerbet together in 2022 and beyond". Canberra Raiders. 2021-11-30. Retrieved 2024-05-27.
  8. ^ "PalmerBet to support Canberra Hospital Foundation again in 2024". Canberra Raiders. 2024-03-20. Retrieved 2024-05-27.
  9. ^ Nicolussi, Christian (2023-10-30). "NRL clubs brace for multimillion-dollar hit from new gambling ad bans". The Sydney Morning Herald. Retrieved 2024-05-27.
  10. ^ "'Our worst result, tenfold': Tszyu stablemate out to ruin bookies – and a bush footy game". Fox Sports. 2023-06-16. Retrieved 2024-05-27.
  11. ^ Lynch, Matt (2021-08-12). "PalmerBet to sponsor PDC's 2022 World Series events in Australia". Matchroom. Retrieved 2024-05-27.
  12. ^ "PDC announces PalmerBet as titles sponsors for World Series events in Australia - Online Darts". 2021-08-13. Retrieved 2024-05-27.
  13. ^ "Peter Wright to miss World Series trips to Australia and New Zealand for medical reasons". www.sportinglife.com. Retrieved 2024-05-27.
  14. ^ "PalmerBet Australia Review 2023 (App, Promos, Pros & Cons)". Punters.com.au. Retrieved 2024-05-27.
  15. ^ "Palmerbet". The Roar. Retrieved 2024-05-27.
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