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Philz Coffee

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Philz Coffee
IndustryCoffee shop
Founded2003
Headquarters
San Francisco
Number of locations
69
Area served
United States
Key people
Phil Jaber, Co-Founder
Jacob Jaber, Co-Founder & Chairman
ProductsCoffee, tea, mint mojito, hot chocolate, pastries
Websitewww.philzcoffee.com

Philz Coffee is an American coffee company and coffeehouse chain based in San Francisco, California, which helped popularize third wave coffee.[1][dubiousdiscuss] Philz Coffee focuses on making pour over coffee. Philz Coffee has locations spread throughout the San Francisco Bay Area, greater Los Angeles, San Diego, Sacramento, and Chicago. Philz was founded by Phil Jaber and his son Jacob, both of whom are located in the San Francisco area.

In addition to coffee and drinks, Philz also sells merchandise and bagged coffee blends for purchase online.[2]

History

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Phil Jaber, born in Palestine,[3] and his son Jacob founded Philz Coffee in 2003. Phil operated a corner grocery in San Francisco's Mission District for over 25 years and had strong ties to the community.[4] Phil's son, Jacob Jaber, has built the company from a single store to nearly 70 locations across the country as the CEO. In 2021, Jacob and Phil stepped away from the day to day operations of the company. [5]

Philz Coffee secured a round of funding in 2013 by Summit Partners[6] and a few private investors to expand into new markets, leading to the first Philz Coffee outside the Bay Area in Santa Monica California.[7] In February 2015 they secured a $15M Series B round to help them expand in the United States.[8] In September 2016, they closed a $45M Series C round from San Francisco-based private equity firm TPG Growth to continue the expansion.[9]

Locations

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Original Philz Coffee Location in San Francisco, CA

As of July 2024, Philz Coffee has 70 locations across the United States, based mainly in California and Chicago.[10] Although the company originated in San Francisco California, it has used its investments to increase its reach across the country.

In 2022, Philz started closing some of its retail locations across the country. The first stores to close were located in the District of Columbia, Maryland, and Virgina (DMV) area. Notable closures included their stores in Dupont, Ballston, and Bethesda.[11] The company closed the last of its DMV locations at the beginning of 2023. This included the Navy Yard stores and the original DMV location in Adams Morgan.[12]

In October 2023, the company also closed its original location in the Mission District of San Francisco. The store lead, Chris Watts, stated that they decided to not renew their lease and that was the reason for the closure.[13] However, the staff of the Mission location has stated that the building was in a state of disrepair and that the store needed to find a more modern location.[14]

In January 2024, the company announced that it was moving its corporate headquarters to Oakland, CA from its original location in the Dogpatch neighborhood of San Francisco.[15]

Philz Coffee Location in Cupertino, CA

As of July 2024, the company has locations across California and in the Chicago area. The number of locations per area is:[16]  

  • San Francisco: 17
  • Ventura County: 1
  • San Diego: 3
  • Sacramento Valley: 3
  • Peninsula/ South Bay: 13
  • Orange County: 6
  • Los Angeles: 13
  • East Bay: 9
  • Chicago: 5

Products  

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Philz Coffee’s menu is based around drip coffee, as they do not sell espresso.

Iced Mint Mojito

The most popular drink at Philz Coffee is the Iced Mint Mojito. It contains a blend of coffee and freshly pressed mint leaves. According to the company’s current CEO, Mahesh Sadarangani, the drink accounts for about 30% of their orders.[17]

Another popular drink is the Oatmeal Cookie Cold Brew, which was originally a “secret menu item”.[18] Local guides describe the coffee as a mix of hazelnut coffee, cinnamon, and oat milk.[17]

Other popular drinks include the Iced Coffee Rose, which is a blend of coffee, rose water, and rose petals, and the Mocha Tesora, which contains a chocolate coffee, milk, and Ghiradelli cocoa powder.[19]

Cream and sugar levels

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Philz Coffee Menu in San Francisco, CA Location

Philz Coffee has their own system of sweetness and milk levels. A “sweet and creamy” coffee contains a normal amount of cream and sugar. A coffee “Philz’s way” contains reduced amounts of cream and sugar. Finally, a “straight up” coffee contains neither cream nor sugar.

Cream options include heavy cream, milk, almond milk, oat milk, and vanilla soy milk. Sugar options include granulated sugar, artificial sweeteners, and honey.[20]

Merchandise

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In addition to their drinks, Philz Coffee sells a variety of merchandise both in-store and online. Examples include tumblers, hats, shirts and sweatshirts.[21] In addition, they sell both coffee grounds and Keurig pods of their most popular blends as well as Keurig pods for two of their most popular blends.[22] On their website, they also offer a subscription service for their coffee grounds.[23]

Controversies

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Pandemic layoffs

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During the pandemic, multiple employees from various stores reported Philz to OSHA for workplace violations related to masks and social distancing. Following these reports, Philz Coffee laid off 181 employees across the country. Despite the company claiming that the reports and the layoffs were not related, many people online linked the two events.[24]

Police discount firings

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Following the George Floyd murder, many employees began protesting Philz Coffee’s 20% discount that they offer for law enforcement. This controversy began when a shift lead of the Mission district location posted a story to their social media that captioned, “What’s your favorite iced coffee drink, because ours is Arrest the cops that killed Breonna Taylor.” Following the incident, the shift lead was fired.

On top of protesting the 20% discount for law enforcement, employees also began protesting the placement of police badges on the stores community boards. Although the company allowed each store to decide whether they would allow the placement of these badges, stores reported that it was difficult for them to actually report to the company that they would not allow the placement of badges. In fact, three baristas in the Costa Mesa location (Southern California) tried to remove the badges from their store. As a result, they were all fired for damaging the store.

Many employees stated that the company’s pro-police stance created a hostile environment for their black employees. In response to this controversy, the company launched a diversity, equity, and inclusion program.[25]

Palestine pins

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At the end of 2023, five employees were sent home from the Gilman Street location for wearing Pro-Palestine pins. Despite asking for a written statement from management about why the pins were not allowed, the employees never received any information from management. The employees were not fired.[26]

Gluten free class action lawsuit

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In January 2024, a class action lawsuit was filed against the company for allegedly branding gluten containing products as gluten-free. The plaintiff, Ayaunna Martinez, suffered an allergy attack after consuming a supposedly gluten-free product from a Philz Coffee location. Although the Philz coffee app does state that they cannot guarantee that all products are free of allergens, the lawsuit is seeking that Philz Coffee change its false advertising of their products and pay the members of the lawsuit for damages.[27]

See also

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References

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  1. ^ "Peet's rides coffee's 'third wave' with stake in Intelligentsia". Reuters. October 30, 2015. Retrieved October 31, 2015.
  2. ^ "Online Coffee Store - Darker, Medium, Lighter Blends | Philz Coffee". www.philzcoffee.com. Retrieved August 1, 2019.
  3. ^ Hong, Courtney (February 28, 2014). "Phil Jaber: The man behind Philz Coffee". SAVOR GOOD. Retrieved December 13, 2021.
  4. ^ Mac, Ryan (April 19, 2016). "Philz Coffee: Silicon Valley's Cup Of Choice". Forbes. Retrieved October 14, 2016.
  5. ^ "Phil'z grows fast with 'slow' coffee". San Francisco Business Times. April 22, 2011. Retrieved September 25, 2014.
  6. ^ "Philz Coffee Raises Eight-Figure Round From Summit, Angels, As Specialty Coffee Market Heats Up". TechCrunch. May 1, 2013. Retrieved September 25, 2014.
  7. ^ "Philz opens new location in Santa Monica". San Francisco Business Times. March 10, 2014. Retrieved January 2, 2020.
  8. ^ "Silicon Valley Favorite Philz Coffee Gulps Up $15 Million To Expand Nationwide". TechCrunch. February 18, 2015. Retrieved February 18, 2015.
  9. ^ "San Francisco's Philz Coffee ready to take on Boston with $45 million funding jolt". San Francisco Business Times. September 15, 2016. Retrieved December 12, 2021.
  10. ^ "Number of Philz Coffee locations in the USA in 2024". ScrapeHero. Retrieved July 25, 2024.
  11. ^ Staff, M. C. S. (June 17, 2022). "Philz Coffee Closes Permanently in Bethesda". The MoCo Show. Retrieved August 12, 2024.
  12. ^ Plumb, Tierney (January 25, 2023). "Philz Coffee Filters Out of the D.C. Market". Eater DC. Retrieved August 12, 2024.
  13. ^ "Philz Coffee founder has message for customers on closure of their 1st San Francisco shop". ABC7 San Francisco. October 16, 2023. Retrieved August 12, 2024.
  14. ^ Bicchieri, Paolo (August 9, 2023). "Turns Out Philz Coffee's Co-Founder Owns the Building Where the Company Won't Renew Its Lease". Eater SF. Retrieved August 12, 2024.
  15. ^ writer |, James Salazar | Examiner staff (January 4, 2024). "Philz Coffee HQ is leaving The City". San Francisco Examiner. Retrieved July 25, 2024.
  16. ^ "Philz Coffee | Coffee Shops, Subscriptions, Customized Blends". philzcoffee.com. Retrieved July 25, 2024.
  17. ^ a b Lozada, Isabella (March 29, 2024). "Philz "Pheatured" Creations: Diving Into Philz Coffee's Famous Drinks". Spoon University.
  18. ^ "Philz Coffee Introduces Oatmeal Cookie Cold Brew". VegOut. Retrieved July 25, 2024.
  19. ^ Serra, Maria (April 26, 2024). "7 Best Philz Coffee Orders For The California Newbie". Spoon University.
  20. ^ Olives, Annika. "A Guide to Ordering at Philz". The UCSD Guardian. Retrieved July 25, 2024.
  21. ^ "Merchandise - Philz Coffee". philzcoffee.com. Retrieved August 12, 2024.
  22. ^ "Coffee - Philz Coffee". philzcoffee.com. Retrieved August 12, 2024.
  23. ^ "Subscriptions - Landing - Philz Coffee". philzcoffee.com. Retrieved August 12, 2024.
  24. ^ Batey, Eve (July 13, 2020). "Philz Coffee Lays Off 181 Workers After Weeks of Employee Protests". Eater SF. Retrieved August 12, 2024.
  25. ^ Hom, Annika (July 21, 2020). "Philz employees allegedly fired for disputing police policies". Mission Local. Retrieved July 25, 2024.
  26. ^ "Gilman St. Philz Coffee employees sent home for 'free Palestine' pins". www.dailycal.org. December 22, 2023. Retrieved July 25, 2024.
  27. ^ Wells, Madeline (January 24, 2024). "Class-action lawsuit alleges SF's Philz Coffee falsely advertised gluten-free products". SFGate.
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