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The Care Bears Movie is a 1985 animated adventure film, the second feature production from the Toronto animation studio Nelvana. One of the first films based directly on a toy line, it introduced the Care Bears characters and their companions, the Care Bear Cousins. The group consists of different species, such as monkeys, elephants and penguins. In the film, orphanage owners tell a story about the Care Bears, who live in a cloud-filled land called Care-a-lot. The film premiered on March 24, 1985, in Washington, D.C. and entered wide release in around 1,000 North American theatres five days later. The Care Bears Movie received mixed reviews from the outset; critics raised concern over its potential as a full-length advertisement for the title characters, among many other aspects. The movie's success saved Nelvana from closing, helped revive films aimed at children in the U.S. market, and has been cited as inspiring a spate of toy-based animated and live-action features. Nelvana produced two sequels in the next two years, A New Generation (1986) and Adventure in Wonderland (1987); neither surpassed the original financially or critically.