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Rebag

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Rebag
FormerlyDressing Bee, Rebagg, Trendlee
IndustryRecommerce
Founded2014
FounderCharles Albert Gorra
HeadquartersNew York, New York
ParentTrendly, Inc.
Websitehttps://www.rebag.com

Rebag is a New York-based retail platform, established in 2014, that operates both online and through brick-and-mortar stores. It specializes in the buying, trading, and selling of luxury handbags, accessories, watches, fine jewelry, shoes, and select apparel.

History

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Rebag was established in 2014 by CEO Charles Albert Gorra[1] under the parent company Trendly Incorporated. It functions as a digital and brick-and-mortar retail platform where customers can engage in the buying and selling of luxury designer handbags, accessories, watches, fine jewelry, shoes, and select apparel.[2][3][4]

Rebag's inventory encompasses approximately 99 luxury brands, including well-known names such as Louis Vuitton, Hermès, Chanel, Prada, Cartier, Tiffany & Co., Rolex, Rick Owens, Maison Margiela, Christian Louboutin, and Gucci.[5][6] Customers have the option to shop either online or in-store.[7]

Since its establishment in 2014, the company has secured approximately $52 million in venture capital funding, with leading investors including General Catalyst, Novator, and FJ Labs.[8][9][10]

In 2024, the company launched a pay now, buy later membership program.[11][12]

Locations

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Based in New York City, Rebag currently manages nine brick-and-mortar stores. These include four in New York City (Soho, Madison Avenue, Westfield World Trade Center, and The Shops at Columbus Circle), two in the Los Angeles metro area (Beverly Hills and Westfield Santa Anita), two in Miami (Brickell City Centre[13] and Dadeland Mall)[14][15][16][17][18][19] and one in Greenwich, Connecticut.[20]

The initial location in Soho, NYC, was initially conceived as a pop-up but later transitioned into a permanent flagship location. The design of the physical locations was orchestrated by Red Antler.[21]

Another standalone store, known as Rebag Bar, was opened in NYC to adapt to changes in customer shopping behavior during the pandemic. At Rebag Bar, customers have the opportunity to swiftly sell their pre-owned luxury goods and browse for secondhand items.[22]

Products

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CLAIR by Rebag

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An acronym for the Comprehensive Luxury Assessment Index for Resale, CLAIR is a data-driven evaluation software tool developed and launched by Rebag in 2019. It is designed to provide instant valuation of both new and pre-owned luxury handbags. It has been likened to the "Kelley Blue Book of Resale."[23][24][25][26][4][27][28][29]

Rebag Infinity

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Rebag Infinity is a program offered by Rebag that enables customers to purchase a bag and use it for up to six months. After this period, customers can exchange the bag for store credit, which is valued at a minimum of 70 percent of the bag's original purchase price. This credit can then be applied towards the purchase of a new bag.[30][31][32][33]

Trade

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Rebag provides the Trade option, which enables customers to buy and sell pre-owned luxury handbags, watches, accessories, fine jewelry, shoes, and select apparel. Through this option, customers can trade their once-loved items for credit, which can be applied towards their purchase on the same day.

Awards

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  • One of Fast Company’s 10 Most Innovative Retail Companies of 2021[34]
  • Glossy 2021 Award for Fashion Retailer of the Year[35]

Nominations

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  • 2019 Glossy Awards - Best Breakthrough Startup, Fashion[36][37]

Accolades

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  • Instyle's "Best Places to Resell Designer Handbags Online"[38]
  • Town & Country’s "10 Best Ethical and Sustainable Fashion and Accessory Brands"[39]
  • Who What Wear's "Best Resale Sites to Know"[40]
  • W Magazine's "The 10 Best Online Vintage Shopping Sites"[41]
  • Fast Company's "The 10 most innovative style companies of 2020"[42]

References

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  1. ^ Schulz, Madeleine (2023-09-21). "Can Rebag fix the broken consignment model?". Vogue Business. Retrieved 2024-07-25.
  2. ^ "Rebag takes on TheRealReal, sells clothes and shoes". Fast Company.
  3. ^ "Erwan Delacroix – La French Touch Conference". Retrieved 2019-11-08.
  4. ^ a b "Trendly, Inc. Trademarks :: Justia Trademarks". trademarks.justia.com. Retrieved 2019-11-08.
  5. ^ "The Secret Sources Where Fashion Girls Find Affordable Designer Pieces".
  6. ^ "Rebag, AKA "Handbag Heaven," Opens a Store in Miami's Design District".
  7. ^ Friscia, Suzannah (2019-06-13). "Rebag, AKA "Handbag Heaven," Opens a Store in Miami's Design District". Miami New Times. Retrieved 2019-11-26.
  8. ^ "Luxury handbag marketplace Rebag raises $25M to expand to 30 more stores". TechCrunch. Retrieved 2019-11-08.
  9. ^ "Online Designer Bag Reseller Rebagg Gains $4 Million In Seed Funding To Take On TheRealReal". TechCrunch. Retrieved 2019-11-08.
  10. ^ Mau, Dhani. "Rebag Raises $25 Million, With Plans to Rapidly Expand to 30 Stores". Fashionista. Retrieved 2019-11-08.
  11. ^ Waldow, Julia (2024-04-26). "Rebag launches new membership program to grow sales and woo customers". Modern Retail. Retrieved 2024-07-17.
  12. ^ "Online luxury reseller Rebag launches membership program". Fashion Dive. Retrieved 2024-07-25.
  13. ^ "Miami's Brickell City Centre Finesses Its Retail Mix". wwd.com.
  14. ^ Young, Vicki M. (2018-12-17). "Rebag Opens First Mall Store in Downtown Manhattan". WWD. Retrieved 2019-11-08.
  15. ^ Yaeger, Lynn (2018-10-14). "Adventures in Secondhand Shopping". Robb Report. Retrieved 2019-11-08.
  16. ^ "Rebag in Miami's Design District trades in designer purse upgrades". Retrieved 2019-11-08.
  17. ^ "Rebag opens first store in San Francisco, plans 20 more U.S. Locations".
  18. ^ "Secondhand designer bags on sale at new LI store".
  19. ^ "Luxury handbag reseller Rebag expands its store presence".
  20. ^ Crouch, Dorothy. "Luxury Reseller Rebag Opens Beverly Hills Location". www.apparelnews.net.
  21. ^ "Resale e-retailer Rebag establishes two stores in Manhattan". Retail Dive. Retrieved 2019-11-09.
  22. ^ "How 23 leading retailers are innovating right now". Insider Trends. 2021-06-08. Retrieved 2022-02-20.
  23. ^ Huber, Eliza. "I'll Never Buy Another Designer Handbag Without Checking This App First". www.refinery29.com. Retrieved 2019-11-09.
  24. ^ Binlot, Ann. "Rebag Introduces Clair, An Instant Evaluation Tool For The Luxury Resale Industry". Forbes. Retrieved 2019-11-09.
  25. ^ "Rebag's New Appraisal Index Will Change the Way You Buy and Sell Your Next It Bag". Vogue. 24 October 2019. Retrieved 2019-11-09.
  26. ^ "Rebag Introduces 'Clair' Software To Calculate Resale Value Of Luxury Handbags - Retail TouchPoints". www.retailtouchpoints.com. 25 October 2019. Retrieved 2019-11-09.
  27. ^ "Rebag creates an app that appraises the resale value of bags". Inside Retail. 2019-10-28. Retrieved 2019-11-09.
  28. ^ Meagher, Syama. "Rebag's Ability To Instantly Tell What Your Handbag Is Worth Is A Game Changer In The Resale Race". Forbes. Retrieved 2019-11-09.
  29. ^ "How resellers are elevating their tech tools to stay ahead of competition". Glossy. 2019-11-07. Retrieved 2019-11-27.
  30. ^ "Luxury handbag marketplace Rebag raises $25M to expand to 30 more stores". TechCrunch. Retrieved 2019-11-09.
  31. ^ Binlot, Ann. "Rebag Raises $25 Million In Its Series C Round Of Funding". Forbes. Retrieved 2019-11-09.
  32. ^ "The Clever AF Way Influencers Get Their Designer Handbags for Less". Teen Vogue. 11 October 2018. Retrieved 2019-11-09.
  33. ^ Silberman, Lindsay (2018-10-11). "This Website Will Let You Buy a Birkin, and Then Swap It For a New One 3 Months Later". Town & Country. Retrieved 2019-11-09.
  34. ^ "The 10 most innovative retail companies of 2021". Fast Company.
  35. ^ "Influencers, social responsibility and omnichannel categories highlight a remarkable year for winners at the 2021 Glossy Awards". Glossy Awards. 17 June 2021.
  36. ^ "Il Makiage, Rothy's and Net-a-Porter are among the finalists for this year's Glossy Awards". Glossy. 2019-04-09. Retrieved 2019-11-09.
  37. ^ "Sephora, Athleta, Yoox Net-a-Porter Group and more are nominated in this year's Glossy Awards". Glossy. 2018-04-23. Retrieved 2019-11-09.
  38. ^ "The Best Places to Resell Designer Handbags Online". InStyle.com. Retrieved 2019-11-09.
  39. ^ Adamiyatt, Roxanne (2019-08-23). "Conscious Consumption Trumps Conspicuous Consumption— Here's What to Shop". Town & Country. Retrieved 2019-11-09.
  40. ^ Baker, Jessica. "The Best Resale Websites You Should Know About". Who What Wear. Retrieved 2019-11-09.
  41. ^ Wholley, Lizzy. "The 10 Best Online Vintage Shopping Sites". W Magazine. Retrieved 2019-11-09.
  42. ^ "The 10 most innovative style companies of 2020". Fast Company. 2020-03-10. Retrieved 2020-04-09.
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