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Suavitel

From Wikipedia, the free encyclopedia
Suavitel
Product typefabric softener
OwnerColgate-Palmolive
CountryMexico
Introduced1970; 54 years ago (1970)
Related brandsDowny, and Snuggle
MarketsUnited States, Canada, Mexico, Argentina, Puerto Rico, Spain, Chile, Colombia, Dominican Republic, Peru, Venezuela, Ecuador, Bolivia, Uruguay, Guatemala, Costa Rica, Belize, Honduras, Panama, El Salvador, Nicaragua, and Brazil
Websitehttps://www.suavitel.com/en-us/

Suavitel is a Mexican brand of fabric softener marketed by Colgate-Palmolive. In some countries it is also known as Softlan, Soflan or Soflan-Suavitel.

History

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In the 1970s, Colgate-Palmolive Mexico experienced one of its most important moments, when the economic phenomenon known as the “Mexican Miracle” influenced the growth of the economy. As a result, new productive branches emerged within the company. With diversification underway, the company launched liquid cleansers, creams for skin care, the first shampoo for delicate clothes, and the first fabric softener in Mexico, known as Suavitel.

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