Super73

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SUPER73
Company typePrivate
Industry
Founded2016; 8 years ago (2016), Orange County, California, United States
FoundersJohn Kim, Michael Cannavo, Aaron P. Wong, Legrand Crewse, Alix Armour
HeadquartersIrvine, CA,
Irvine, California 92606
,
United States
Key people
John Kim (CEO 2016-2019), Legrand Crewse (CEO), Michael Cannavo (CMO), Aaron Wong (CBO)
ProductsElectric bicycle Electric bicycles
Websitesuper73.com

SUPER73 is an American lifestyle adventure brand and manufacturer of electric bicycles based in Irvine, California.[1] It is best known for its product line of motorcycle styled electric bicycles, custom bicycle builds for celebrities, and high-profile e-bike collaborations.

History[edit]

2016[edit]

SUPER73 was founded in 2016 by John Kim,[2] Michael Cannavo, and Aaron P. Wong along with Alix Armour and Legrand Crewse. The company started as a Kickstarter crowdfunding campaign promising a premium electric bicycle called the "Super73" for a $25k fundraising goal. The bikes designed and built by Kim along with the viral promotional video by Cannavo resulted in a highly successful crowd funding campaign which generated over $441k from backers. The nostalgic design defined a new bicycle category (electric motorbike) and along with features like a built in bottle opener was positively received by design and fashion magazines worldwide.[3][4][5][6][7][8]

2017[edit]

In 2017, the company started to earn a reputation as a social media collaborator with celebrities like Will Smith, Coco Rocha[9] Casey Neistat,[10] and Jesse Wellens.[11] Most notably, they built Star Wars Return of the Jedi themed speeder bikes and costumes to film a Star Wars cosplay video that went viral on YouTube, which further cemented Super73 as “The Content Creator’s Bike”.[12][13]

On July 10, 2017, the company announced a second model, the SUPER73-S1.[14] It featured a 500-watt rear wheel hub motor, a motorcycle fuel tank styled battery, and LED headlight. To avoid confusion between the original Super73 model, the Scout was renamed the SG1, while the original model was renamed the OG1. Also, with the launch of the SG1, the company announced the sale of the limited “Rose Ave” edition, which was the first of their product collaborations done with a celebrity, Jesse Wellens.[15]

2018[edit]

On Nov.11, 2018, the company launched a third model to their product line, the Z model.[16] The Z model was significant because it had a retail price of US$1,000, making it affordable to a wider audience. Along with the expansion of their product line up, the company received $8.75million USD in investment[17] and started sales in Europe. Also in May 2018, the American actor and rapper, Will Smith, launched an Instagram video showcasing the Super73.[18] The video went viral, further cementing the company's reputation for collaborating with celebrities.[19]

2019[edit]

In 2019, the company continued to collaborate with notable celebrities and brands. On Nov.4, 2019, the company announced a limited edition Z1 model, which was cobranded with the Parisian football club, Paris Saint Germain.[20] The launch of the limited edition PSG model, coincided with the 50th anniversary of the legendary football team.[21][22][23]

2020[edit]

In Feb 2020, Super73 launched their R model.[24][25] The new R model was significant because it was the first model with a full suspension on the front and rear wheels. This was a departure from their earlier models, which were known for their rigid frames and lack of suspension on their rear wheels.

Later that year, Super73 raised a $20-million Series B funding round led by Boston-based growth equity firm Volition Capital.[26]

2021[edit]

In 2021, the company produced several high-profile collaborations that included an off-road motorcycle inspired e-bike with famed motorcycle racer and designer Roland Sands,[27] a special edition Hot Wheels x Super73[28] with American toymaker Mattel, and a limited-edition haute couture e-bike collaboration[29][30][31] with French luxury fashion house, Yves Saint Laurent.

Models[edit]

Major Models
OG1 OG2 S1 S2 Z1 R RX ZX
Motor 1000 watts 1000 watts 500 watts 2000 watts 500 watts 2000 watts 2000 watts 1350 watts
Suspension None Front Wheel Optional None Front Wheel optional None Front & Rear Wheels Front & Rear Wheels None
Range 25–30 miles 25–30 miles 50 miles 75 miles 15–20 miles 75 miles 75 miles 50 miles
Frame Steel Steel Steel Aluminum Steel Aluminum Aluminum Aluminum
Status Discontinued Discontinued Available Available Available Available Available Available

References[edit]

  1. ^ "The Super 73 Scout e-bike is a city cruiser for the future". TheVerge. 12 July 2017. Retrieved 2017-07-12.
  2. ^ "SEC FORM D". www.sec.gov. Retrieved 2021-07-18.
  3. ^ "Super 73 Electric Bike". Kickstarter. Retrieved 2016-06-18.
  4. ^ Daugherty, Trevor (2016-06-06). "The Super 73 Electric Bike has an old-school design and hits speeds up to 30mph". Electrek. Retrieved 2021-02-22.
  5. ^ "lithium cycles develops highly-capable super 73 e-bike". Design Boom. 2 June 2016. Retrieved 2016-06-18.
  6. ^ "Super 73 is the perfect bike-motorcycle hybrid for your urban commute". 20 June 2016. Retrieved 2021-02-22.
  7. ^ "Lithium Cycles' Super 73' proves good things come in small packages". www.classicdriver.com. Retrieved 2021-02-22.
  8. ^ "lithium cycles develops highly-capable super 73 e-bike". designboom | architecture & design magazine. 2016-06-02. Retrieved 2021-02-22.
  9. ^ "Super73 on Instagram: "#TBT to that one time @cocorocha brought us to NY Fashion Week #bajaeast"". Instagram. Retrieved 2021-02-22.
  10. ^ Wheel, The News (2017-11-01). "YouTubers Build Real-Life Star Wars Speeders to Drive Around NYC on Halloween". The News Wheel. Retrieved 2021-02-22.
  11. ^ Alexander, Julia (2017-10-31). "YouTubers build Star Wars speeders, take over New York City". Polygon. Retrieved 2021-02-22.
  12. ^ "Real-Life 'Star Wars' Speeder Bike Costumes Win Halloween". Movieweb. 2017-10-31. Retrieved 2021-02-22.
  13. ^ Halloween Levitating Star Wars Speeder Costume, retrieved 2021-02-22
  14. ^ "Super 73 offers retro e-biking adventure on the cheap". New Atlas. 2017-07-10. Retrieved 2021-02-22.
  15. ^ "Lithium Cycles' Super 73 Scout proves the simplest e-bike can be the most fun in city streets". TechCrunch. Retrieved 2021-02-22.
  16. ^ Toll, Micah (2018-05-30). "Lithium Cycles unveils new minibike-styled electric bicycle for under $1,000". Electrek. Retrieved 2021-02-22.
  17. ^ "SEC FORM D". www.sec.gov. Retrieved 2021-02-22.
  18. ^ Kirkl, Justin (2018-05-16). "Will Smith's Wheelie Video Proves He Is Untouchable on Instagram". Esquire. Retrieved 2021-02-22.
  19. ^ Peters, Travis. "Council Post: Why Brands Should Take Advantage Of Product Placement". Forbes. Retrieved 2021-02-22.
  20. ^ Super73 (2019-11-04). "PSG x SUPER73 collaboration creates limited edition electric motorbike for Paris Saint-Germain football team". GlobeNewswire News Room. Retrieved 2021-02-22.{{cite web}}: CS1 maint: numeric names: authors list (link)
  21. ^ "Paris Saint-Germain & SUPER73 Craft Limited-Edition Electric Motorbike". HYPEBEAST. 2019-11-05. Retrieved 2021-02-22.
  22. ^ "You can now buy a special edition Paris Saint-Germain e-bike". electric bike reviews, buying advice and news - ebiketips. 2019-11-14. Retrieved 2021-02-22.
  23. ^ "Le Paris Saint-Germain poursuit ses collaborations en sortant une nouvelle capsule et un vélo électrique". L'Équipe (in French). Retrieved 2021-02-22.
  24. ^ "SUPER73 Introduces R Version Of Moto-Styled Electric Bicycle". Roadracing World Magazine | Motorcycle Riding, Racing & Tech News. 2020-02-13. Retrieved 2021-02-22.
  25. ^ Nelson, Chris (2020-11-14). "E-Bikes Are Getting Cool, These Are Four of Our Favorites". Car and Driver. Retrieved 2021-02-22.
  26. ^ "SUPER73® Raises $20 Million in Funding from Volition Capital".
  27. ^ "Super73 launches 2,000W off-road racing e-bike with eye-catching design". 20 October 2021.
  28. ^ "Hot Wheels x SUPER73 unveil instantly collectible, limited edition e-bike and die-cast".
  29. ^ "Saint Laurent Rive Droite Super73".
  30. ^ "Saint Laurent Hits the Road with Its New Rive Droite Collection". 18 November 2021.
  31. ^ "SUPER73 ANNOUNCES NEW SAINT LAURENT RIVE DROITE SPECIAL EDITION - Electric Bike Action". 22 November 2021.
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