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Sway House
FormationJanuary 4, 2020 (2020-01-04)
FoundersMichael Gruen
Josh Richards
Bryce Hall
DissolvedFebruary 2021 (2021-02)
PurposeEntertainment
Location
OriginsTikTok
Parent organization
TalentX Entertainment

The Sway House, also known as Sway LA or simply Sway, was a TikTok content house, consisting of internet personalities who resided together to produce content.[1]

Formed in January 2020, it was noted for its rivalry with The Hype House, another content house.[2][3] The group officially disbanded in February 2021.[4]

History

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Sway was created on January 4, 2020 by Michael Gruen via his company TalentX Entertainment,[5] with founding members of the group Josh Richards and Bryce Hall.[2] The group originally resided and produced their content in a rented 7,800-square-foot mansion in Bel Air, Los Angeles.[1]

Cosmopolitan described the house as "eye-roll-inducing",[1] while Business Insider noted it as resembling a fraternity group engaging in controversies and feuds, and having supporters akin to those of boy bands from the 1990s.[6]

Often referred to as "the One Direction of TikTok",[7][8] the group consisted of nine members – Richards, Hall, Jaden Hossler, Griffin Johnson, Kio Cyr, Anthony Reeves, Quinton Griggs, Blake Gray and Noah Beck.[9]

In May 2020, Hall and Hossler, were arrested on drug-related charges.[1] This incident created instability in the group as it disrupted a business deal for its members.[4] Later, Richards and Hall released a single titled "Still Softish" as a diss track in response to a public feud they had with Hype House member Chase Hudson.[1][4][10]

Later in the year, Richards announced he was taking a hiatus from the group due to difficulties adapting to the lifestyle in Los Angeles.[1] Shortly after, Hossler left the group to focus on his music career under the stage name "JXDN".[2][11] Following the exit of Hossler and Richards, the group split into smaller groups, with Griggs and Johnson forming Sway Gaming,[12] and Hall, Gray and Beck remaining as the core Sway group.[4] The three members later moved into a 8,500-square-foot rented mansion for their content production.[13] In August 2020, the city council of Los Angeles disabled the electricity for their house, citing "irresponsible highly-infectious disease spreading", as Hall had hosted a party there a few days prior during the COVID-19 pandemic.[14][15]

In February 2021, Gruen confirmed to People that Sway House was officially dissolved,[16][17][1] stating: "if you view Sway as a content collective that lives together and is with each other every day, then yes, it’s over."[18] Despite disbanding in February 2021, Johnson revealed the group had separated as early as December 2020.[19] Several members of the group continued to work with each other for other projects of Sway, such as Sway Fitness, a workout supplement brand,[20] The Sway Life, a reality television show that premiered on March 29, 2021 on Facebook,[21] and Sway Stories, a game developed by Playco.[22]

Members

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  • Josh Richards (born January 31, 2002) – founding member[2][1][16]
  • Bryce Hall (born August 14, 1999) – founding member
  • Jaden Hossler (born February 8, 2001)
  • Griffin Johnson (born January 13, 1999)
  • Kio Cyr (born September 5, 2000)
  • Anthony Reeves (born November 7, 2001)
  • Quinton Griggs (born September 8, 2003)
  • Blake Gray (born January 9, 2001)[23]
  • Noah Beck (born May 4, 2001)

References

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  1. ^ a b c d e f g h Bonner, Mehera (2021-08-10). "Hello, Fellow Olds: What Is (Was?!) the TikTok Sway House and Whomst Is Even in It?". Cosmopolitan. Retrieved 2024-09-07.
  2. ^ a b c d "TikTok's Sway House: Who were the members and who lived there?". Capital FM. Retrieved 2024-09-07.
  3. ^ Stivale, Shelby (2020-12-10). "TikTok's Hype House Sway House: Breakdown Of All Drama Feud Fight". J-14. Retrieved 2024-09-07.
  4. ^ a b c d Youshaei, Jon. "The Business of Bryce Hall: His Next Chapter Beyond TikTok". Forbes. Retrieved 2024-09-07.
  5. ^ Ward, Tom. "The Sway House Is On Fire". Forbes. Retrieved 2024-09-07.
  6. ^ Lustig, Hanna. "The face of one of TikTok's buzziest collab houses took an abrupt hiatus amid a meteoric rise. Now he's ready to explain why". Business Insider. Retrieved 2024-09-07.
  7. ^ Lorenz, Taylor (June 8, 2020). "How the Sway House Made Enemies of Their Neighbors". NY Times.
  8. ^ Abrams, Margaret (2020-08-03). "TikTok's Sway House stars move to rival app Triller". Evening Standard. Retrieved 2024-09-07.
  9. ^ "Catch Up On All the Sway House Stars' Relationships Statuses". Seventeen. 2021-04-08. Retrieved 2024-09-07.
  10. ^ Team, Centennial (2020-07-06). "TikTok's Sway House Rebrands, Reveals New Members". Centennial World: Internet Culture, Creators & News. Retrieved 2024-09-07.
  11. ^ Macias, Ernesto (2020-09-02). "Sway House Demands Your Attention, for Better or Worse". Interview Magazine. Retrieved 2024-09-07.
  12. ^ "What happened to Sway House? Members reveal why it's dead". Dexerto. 2021-02-07. Retrieved 2024-09-07.
  13. ^ "The TikTok Party House Next Door". Bloomberg.com. 2020-10-09. Retrieved 2024-09-07.
  14. ^ Haylock, Zoe (2020-08-28). "TikTokers Bryce Hall and Blake Gray Hit With Misdemeanor for Massive Parties". Vulture. Retrieved 2024-09-07.
  15. ^ Roback, Jennifer (2022-03-16). "What happened to the Sway House?". The US Sun. Retrieved 2024-09-07.
  16. ^ a b Guglielmi, Jodi (February 8, 2021). "TikTok's Sway House Is Officially Over — But Its Message 'Will Never Die'". People. Retrieved 2024-09-07.
  17. ^ Stivale, Shelby (2021-09-02). "Sway House Is 'Over,' TikTok Stars React to News". J-14. Retrieved 2024-09-07.
  18. ^ Stivale, Shelby (2022-01-11). "Hype House vs. Sway House: Every Feud Between the TikTok Houses". J-14. Retrieved 2024-09-07.
  19. ^ Song, Sandra (February 9, 2021). "R.I.P. Sway House". Paper Mag.
  20. ^ Weiss, Geoff (2022-02-24). "GNC is getting into business with TikTok collective Sway House". Tubefilter. Retrieved 2024-09-07.
  21. ^ "Sway House reveals first look at their new reality show 'Sway Life'". Dexerto. 2021-03-28. Retrieved 2024-09-07.
  22. ^ "The Sway House has released a game and people are absolutely baffled". Dexerto. 2021-09-25. Retrieved 2024-09-07.
  23. ^ "Here's Everything You Need to Know About Blake Gray". Seventeen. 2020-07-20. Retrieved 2024-09-07.
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