Talk:AIDA (marketing)

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Please re-consider title.

AIDA is not just marketing. It is PERSUATION. For example I want to persuade someone to take a walk with me. Persuade and Sell are NOT the same. Do you agree? — Preceding unsigned comment added by 190.49.218.13 (talk) 10:51, 13 June 2014 (UTC)[reply]

Invalid link in the reference section.

iBoost Journal's Creating Attention, Interest, Desire & Action Online (Accessed April 29, 2005)

I tried this link on 26th of May 2006 and it didn't work. I suggest to remove it.

- The site is gone. Removed 19 June 2006 as part of inital rewrite. This article needs more work (too much focus on online marketing)

- Shouldn't D = Decision not desire?cheese - How conveinient to say viewers have a short attention span. Are you are showing something worth viewing? Better to say they discerning, mobile and have the option as to where they spend their attention span.

Literature

Does anyone have the original literatue on the AIDA Model available as documents for me. I want to exten dthe german version of this article and want to use original literature. Especially E. St. Elmos writings would be appreciated. Thank you. Kmheide (talk) 08:53, 15 February 2012 (UTC)[reply]

'Brand Promotion'???

I removed the fragment, "The base of brand promotion also." from the opening paragraph. Is it supposed to be something like, "The practice is also the basis of brand promotion,"? Someone please clarify and add cites. MeDrewNotYou (talk) 18:58, 25 August 2013 (UTC)[reply]