Talk:Benchmark Email

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WP:Promotion

"In overall quality of services, the company was rated second only to iContact by TopTenReviews and is a member of Returnpath.net, and the Email Sender & Provider Coalition industry consortiums."

This sentence is obviously written in a very promotional style, yet I am hesitant to throw it out right away since I am not sure about a number of things:

TopTenReviews redirects to Purch Group. The referencing link looks very much like a purely advertising site to me, but I'd like your opinions to be sure.
I must admit I was tempted to underlay all those names with Wiki links, just to make them look bright red: Returnpath.net, Email Sender & Provider Coalition industry consortium. Who are these, and what is it that makes them so important that they should be mentioned here?
iContact, for some reason, redirects to the article Cision which does not even once mention "iContact". That's not an issue of this article obviously, but I don't quite see the point of that redirect.

--93.212.230.88 (talk) 18:50, 5 May 2017 (UTC)[reply]

Structure

Since the history section didn't really have much content anyway, I included what was worth keeping in the top paragraph. That leaves a problem with the rest of the article. The "content" basically consists of the list of similar companies now. That doesn't seem to make much sense.

Why are these in here anyway? Does the McDonald's article list Burger King and Kentucky Fried Chicken as "similar companies"?

The more I think about it, the less sense it makes. I think I'll just go and remove those. --93.212.230.88 (talk) 19:06, 5 May 2017 (UTC)[reply]