Talk:First Direct/Archives/2013

Ethos section

I will delete this section as the content does not seem worthy of an encyclopaedia article. Its language is rather loose and wishy-washy and a bit commercial.

Examples

"The ethos of the bank is to provide good, personal customer service."

This is nothhing remarkable. Are there any banks that aim to provide bad, impersonal customer service?

"the customer is immediately connected ..."

Are calls answered immediately? If so, how is this feat achieved?

"..to a call centre operative..."

This might be meaningful if it was the only bank to answer the phone personally, but I suspect that it is not.

"has of yet announced no plans to transfer call centre jobs to the Far East."

Notwithstanding the strange construction of the sentence, it is declaring something that has not happened. This has no place in an encylopaedia entry. The next sentence does give a clue to what is being implied, but again it is not very encyclopaedic.

Staff benefits paragraph

Most banks have staff benefits. I do not think First Direct is the only one to do so.

"First direct do not 'hard sell' however employees are expected to reach sales targets."

This sentence contains two propositions that do not seem to sit well together but realistically, most bank managements have the same dilemma. Unless FD it is demonstratively unique in the way it resolves this, then that deserves a mention. Otherwise, it is a truism. --Tom 15:45, 16 August 2007 (UTC)