Talk:Lincoln MKS

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The MKS is at present a concept car "strongly hinting at" a future full size luxury flagship sedan, according to Ford Motor Company. It is premature to speculate at this point whether it is a replacement for the LS in 2008, and any hypothetical "inside information" to the contrary would likely be a Company Secret, and not proper for disclosure on Wikipedia. If some eager editors insist on releasing hypothetical secrets here, then the article may be summarily deleted due to violation of confidentiality.

Here is Ford's position (source: Ford Employee Network News)...

The 2007 Lincoln MKX (pronounced "Mark X") crossover utility vehicle (CUV) and the Lincoln MKS ("Mark S") concept sedan were both introduced Monday during Lincoln Mercury's media event at the 2006 North American International Auto Show (NAIAS) in Detroit.

How they, and the recently launched 2006 Lincoln Zephyr entry-level sedan, are received is how Lincoln will be judged in its efforts to lure a new generation of luxury buyers to the brand.

"Strongly hinting" at the design direction Lincoln will take with its future flagship sedan is the MKS concept.

With an exterior that includes Lincoln's trademark waterfall grille and 20-inch tires, the largest ever on a Lincoln sedan, the MKS combines a new all-aluminum 4.4-liter V-8 engine (315 horsepower) with a six-speed transmission.

"It's a concert of robust and confident acceleration, very good fuel efficiency and low emissions," said (Peter) Horbury (executive director, North American Design).

Inside, MKS features heated and cooled seats with 14-way power adjustments, the panoramic Vista Roofä and a variety of entertainment and convenience features including an advanced navigation system, Bluetoothä and DVD-audio surround sound.

"This type of innovative and intuitive technology will be the hallmark of Lincolns going forward," said Horbury.

Along with an array of safety features, the Lincoln MKS is also equipped with a steering column that tailors its rate of collapse to a driver's size and safety-belt use in the event of a serious collision.

"Lincoln has historically excelled at full-size luxury sedans, it's been our hallmark" said Darryl Hazel, vice president, Marketing. "With the Lincoln MKS we're reaffirming what we stand for and signaling our intent to introduce a new full-size performance luxury sedan in the very near future."

"Luxury customers have very high expectations for vehicle design, performance, comfort and service," said (Anne) Stevens (Group Vice President - The Americas). "Innovation is something they expect and demand. And they will buy brands that deliver it. Lincoln is becoming their luxury brand." — Preceding unsigned comment added by T-dot (talk • contribs) 23:40, 10 January 2006 (UTC)[reply]

Lincoln Flagship

If the MKS has anything to do with the flagship of Lincoln than the Lincoln LS can't be the predeccesor, now can it. Gerdbrendel 19:01, 11 January 2006 (UTC)[reply]

Update - The MKS was confirmed today to be based on the full size Ford D3 platform developed jointly by Volvo and Ford. This platform is the foundation for many current and future Volvo, Ford, and Mercury vehicles, and (most likely) one or more Lincolns. T-dot 18:04, 23 January 2006 (UTC)[reply]

---Response--- When Ford closes the Factory that Lincoln's flagship, the Town Car is produced in, the MKS will become the flagship. Yet, I doubt the MKS will maintain this status long as the Town Car is a very profitable auto for Ford and it will be replaced. Interesting to see is if the "Town Car" will be like its predecessor, a car that is essentially re-badged from a Ford/Mercury vehicle. This would be a vehicle essentially identical to the variant and possessing low levels of luxury commonly associated with American luxury marques; featuring cheaper leather, poor quality plastics, unstylish and non-innovative. Cadillac is breaking from the trend and trying to compete with the European trio, yet the kept the DTS, a car that is the Town Cars competitor and does not fit their new image. We will have to wait to see what Lincoln's opts to do, will they make an S-Class competitor? I doubt, but its all up to them. — Preceding unsigned comment added by 199.198.220.100 (talk) 15:35, 3 March 2006 (UTC)[reply]

First, the Town Car is pretty luxurious. It was designed in parts by Jag designers and features Jag leather. The TC's weakness is not luxury but rather handeling and preformance. Any expert will tell you that the TC is as comfortable as an S-Class, most will tell you that the TC's problem that its only plush and nothing else. But it doesn't handle or preform as well. The gap between the top German sedans and top American sedans is not in terms of luxury (leather, soft seats, smooth ride, french stitching, etc...) but in terms of engineering which results in better handling and preformance. If the MKS keeps the high-level of luxury offered by the TC, and additonaly features handling and preformance equal to German sedans, then yes it would be a competitor to the S-Class. Signature ^brendel 17:26, 3 March 2006 (UTC)[reply]

There are no announced plans at present to end production of the "flagship" Town Car. It's assembly will most likely be moved from the Wixom plant to the St Thomas Ontario (Canada) plant, where its platform siblings Ford Crown Victoria and Mercury Marquis are built.

Don't get too hung up on the "flagship" designation. The Town Car is the "current flagship" because it is the top of the line Lincoln. The LS or the previous Continental could have just as easily been designated to be the "flagship", in the sense of carrying the Lincoln "Brand DNA", personality, and reputation. Remember - the Taurus was considered Ford's "flagship" - not the larger Crown Victoria - based mostly on sales volume. The "flagship" Taurus is in the process of being replaced by both the larger Five Hundred and the smaller Fusion - but which is the "flagship"? It depends on perspective and perceptions, and I am not aware of Ford officially and permanently designating either one as such. By all accounts, based on marketing intensity, it looks like the Fusion is the de-facto "flagship" for the time being.

Back to Lincoln - the hypothetical "flagship" MKS sedan does not replace the "flagship" Town Car, other than being named the "flagship". If anything, it replaces some of the roles of the previous Continental as a technological tour-de-force, and some of the role of the LS as a Euro-handling midsize luxury sedan, and some of the role of the Mark VIII as a sporty-luxury car with the classic Lincoln "Mark" designation, built up on a Volvo-inspired D3 chassis.

Again the "flagship" designation is more a marketing gimmick and Representative of the Brand DNA and "personality" - not so much a designation of a specific class of vehicles. -- T-dot 20:00, 3 March 2006 (UTC)[reply]

PS: My recommendation would be to replace the "Flagship" and other "marketing" designation for the Town Car and others on the Lincoln Product / Timeline Template with what the cars actually are: Town Car is a Large Fullsize Luxury Sedan. The MKS is (or rather might be) a Medium-Large Luxury Sedan, as was the Continental. The Zephyr-MKZ is a Mid-Compact Luxury Sedan. The LS was a Medium personal Luxury-Sport Sedan that replaced the Mark VIII coupe (as large sporty coupes fell out of favor). The Navigator is a Large SUV, the Aviator is a Midsize SUV, and the MKX is a Crossover Utility. Classify the vehicles by relative Size and Type - Period. Just my view - from "being there". -- T-dot 21:13, 3 March 2006 (UTC)[reply]

OK now...

...I still have two issues with the article though:

How does "LS" belong in the same naming convention as "MKS" et al.?
The article contains an excessive (read - more than one) copyrighted images. The concept has been exhibited numerous times already, there should be some free images obtainable. Ask User:IFCAR, I think he made a few photos.

Regards, Bravada, talk - 14:11, 10 August 2006 (UTC)[reply]

1. OK, deleted the LS reference. I think the intent was to point out the continuation of the concept of the "alphanumeric" nature of the "LS" name, as opposed to more "traditional" names like "Continental" or "Zephyr", in the new MKS, MKX, and MKZ names; which is not too difficult concept to grasp. Nevertheless if it confuses one user, it may confuse another. Anyway the MKn nomenclature was originally supposed to be a "Markn"; and neither that nor the pure "MKn" names obviously follow directly from the "LS" name without a clear explanation, or rather "LS" is not exactly an obvious predecessor of "MKn". So we delete it to avoid creating chaos.

2. IFCAR has not loaded any MKS images as far as I can tell [1]. The Concept Car MKS has only been shown in some auto shows or on a stage - there are no production models or even prototypes running around in open public view. If spy photographs are showing up, I doubt those would be allowed - because those who take such photographs are typically extremely protective of their rights to their use and distribution (they get rewards from auto magazines for them). On the other hand, those promotional PR images that are provided freely by the automakers to the Press and Public are intended to be spread far and wide - it is encouraged. They want people looking at them and talking about them - that is what PR photos are all about. Anyway most of IFCAR's photographs have been relatively crudely composed photographs of ordinary cars owned by ordinary people, with poor lighting - excessively dark shadows and excessively bright highlights, with distracting backgrounds and foregrounds and such; and the vast majority of them have been of cars found on steets, in mall parking lots, and at dealerships. I suppose they are better than no photographs at all, and they are "legal" and free for the Wikipedia, even if they are vastly inferior to the professional photographs provided by the automakers. If you want to delete the gallery, go ahead. I think the additional portraits and photographs offer some additional information about the subject, and provide an overall benefit to the encyclopedia and the community, and the automakers will not complain if we use them to illustrate the article. That said, a few of them is better than a lot of them, especially if they become redundant and boring. --T-dot 14:59, 10 August 2006 (UTC)[reply]

Well, the current policy is that we should avoid fair use images, even if the rationale is good (I might have my gripes about it too, but if the WP says so, we have to follow). I am actually responsible for bringing IFCAR here, and even if you don't like his photographs, I think he has done a great deal of work illustrating articles that were missing photos and replacing fair use images, not to mention some really terrible pics by you-know-who. Perhaps now his works are getting superfluous, but that's another thing - perhaps you could talk to him regarding quality vs. quantity.

I know IFCAR from somewhere else and AFAIK he has been to at least some shows at which the MKS has been displayed and made some pics of it. Even if not, he has got connections ;) and probably can get some nice piccies for this article :D

PS. Would you be interested in joining the North American Cars Task Force? Bravada, talk - 15:24, 10 August 2006 (UTC)[reply]

Well again, there are a lot of rampant misconceptions and incorrect views on what the Wiki policy is on fair use images. It is not nearly as restrictive as some "fair-use purists" seem to like to believe, and try to force on others and enforce with zealous intensity in articles, almost to the point of trolling vandalism. It would do everyone some good to re-read Fair Use for Images, and also the consensus on Use of Publicity Photos, for example those from press kits. --T-dot 15:36, 10 August 2006 (UTC)[reply]

If you are sure about those very photographs being from a press kit and the applicability of the license to this case, perhaps it would be good to link to it from the image description page so that no concerns would arise. How about those Task Forces? Bravada, talk - 15:44, 10 August 2006 (UTC)[reply]

Needs Major Update

The MKS has been revealed at the LA Auto Show, and press release and review material is available online [2] [3] [4] [5] [6]. The article needs to be updated significantly as most of the current information (as of noon 11/14/07) is based on information about the concept car from 2006, and more recently some speculation and unofficial leaks. The image for example is 2 years out of date. Looking for assistance if anyone has some time... --T-dot ( ^Talk/contribs ) 16:57, 14 November 2007 (UTC)[reply]

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MK question

While it is known what the "X" (crossover) and "T" (touring) stood for in the MK nomenclature, it is a bit less open on what the "S" stood for in MKS. For the purposes of adding it to the article, is there anything out there that has this information? A little obscure, perhaps, but it would be interesting to find though. --SteveCof00 (talk) 19:44, 5 November 2019 (UTC)[reply]