Talk:Mobile marketing research

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Outpouring of enthusiasm

I think this is a good article with a very important issue these days. Everyone has a mobile phone, young and old people around the world. Therefore the business companies try to take their marketing by the use of mobile phones. Mobile phones are fundamental component in the lifetime of the people. But don’t to forget that this kind of marketing has advantages and disadvantages, which are listed in this article. Viki.her (talk) 22:26, 7 July 2011 (UTC)[reply]

Untitled

The article “mobile marketing research” is well-prepared and was written in an interesting way. The author gives a brief overview about mobile marketing in general and points out the advantages and disadvantages of this marketing form. In addition some improvent suggestions to this wiki:

a.) Definition and development • A definition is missing. A link to the still existing wiki “Mobile Marketing” could be helpful. Here the reader could find the following definition: “Mobile marketing can refer to one of two categories of internet. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone. (This is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards.” (http://en.wikipedia.org/wiki/Mobile_marketing). • The mention of relative and absolute figures about mobile phone users in Germany or all over the world would underline the importance of mobile marketing in these days, e. g. A survey of Tomorrow Focus Media in 2011 about the usage of mobile internet and mobile phones in general in Germany in 2011 (http://de.statista.com/statistik/daten/studie/167605 /umfrage/anteil-der-handynutzer-auf-dem-mobiltelefonmarkt-in-deutschland/).

b.) Mobile survey methods • The famous survey project „ELBA“, which was financed by the European Commis-sion, explored expectations, requirements, inhibitions and fears of potential users of mobile machines like mobile phones, PDAs, smartphones or pocket PCs. A lot of figures, graphs, pictures and surveys give a realistic review of the importance of mobile marketing for the consumer goods sector and services industry (http://www.e-lba.com/YellowMap%20AG_Nutzererwartungen%20an%20Location%20Based%20Services.pdf). Katste (talk) 09:43, 14 July 2011 (UTC)[reply]