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Archive 1

Sourcing

A good deal of this is blog sourced, which does not help with establishing notability or reliability. Please try to find some more mainstream sourcing.--♦IanMacM♦ (talk to me) 04:53, 19 May 2013 (UTC)

Please also note that Wikipedia is not a directory. There seems to be an attempt to raise the profile of some of the companies involved, leading to the possibility of a conflict of interest situation. Please avoid editing this article if you are affiliated with any of the companies mentioned here.--♦IanMacM♦ (talk to me) 06:47, 19 May 2013 (UTC)

YouTube Multi Channel Networks

YouTube Multichannel Networks are a new type of Networks (MCNS) that that works with Multiple YouTube channels,Multi-Channel Networks (MCNs, or “networks”) are entities that affiliate with multiple YouTube channels, often to offer content creators assistance in areas including product, programming, funding, cross-promotion, partner management, digital rights management, monetisation/sales and/or audience development. MCNs are not affiliated with or endorsed by YouTube or Google.

They are also known as Online Video Studios, MCNs, OVSs, YouTube Networks or simply Networks.

They work by a company setting up an account with YouTube CMS (the system used for ContentID), the company adds anyone who signs a contract with them to their CMS, allowing users (and the CMS account owner) to use monetization, block and track policies. Monetization allows for videos to generate revenue, Block prevents access to videos and Track allows content owners to see the analytics of 'reuploads' and copyright infringing content. Some MCN partners can block videos by country (eg, if a video is uploaded with a banned or unlicensed logo).in exchange for the service MCNs get a percentage of the adsense revenue from the channel. — Preceding unsigned comment added by Lovepeopleworld (talk • contribs) 14:44, 6 June 2013 (UTC) --Lovepeopleworld (talk) 14:58, 6 June 2013 (UTC)

Here are a few questions to consider when evaluating whether to join an MCN:

- MCN value proposition: How is the MCN different from other YouTube MCNs in terms of services they are offering, creators in the MCN, vertical focus, location, contract and payments to you? Are their services consistent with your goals?

Contract: What are the terms around leaving the MCN or termination from the MCN? What is the contract length? Note that we discourage contracts that include perpetuity clauses.

Partner support: What type of partner support will you be receiving? Will they help you to optimise your channel? Who can you contact if you have an issue and what is the support turnaround time?

Promotion: How will they promote your channel? Will there be collaboration opportunities with other creators in the MCN, and how likely are you to participate in those?

Transparency: Will you get visibility into your earnings once you join the MCN? Location/Language: Is the MCN based in your time zone and will this impact support turnaround time? Will they be able to assist you with local opportunities? Are there any language barriers?

Ad Sales: Do they have an ad sales team for your region or vertical, and how will that benefit you?--Lovepeopleworld (talk) 15:07, 6 June 2013 (UTC)

See also

--Lovepeopleworld (talk) 15:01, 6 June 2013 (UTC)


Benefits for Advertisers working with a Multi Channel Network

Advertisers chose to work with MCNs for a variety of reasons. MCNs have been described as a means to "negate the hassle involved when seeking out your own advertising opportunities on the site." [1] Advertisers who work with MCNs can pay for opportunities including overlay adverts, product placement and in show sponsorships. These benefits of this could be:

  • Repeated exposure[1]
  • Endorment by trusted YouTube personalities.[1]
  • The interactivity of the adverts can increase audience engagement, especially compared to television advertisements which are often ignored or skipped.[1][2]

--Lovepeopleworld (talk) 15:05, 6 June 2013 (UTC)

  1. ^ a b c d Cite error: The named reference Davidson was invoked but never defined (see the help page).
  2. ^ Millar, Michael. "Digital product placement creates adverts out of thin air". BBC. Retrieved 19 May 2013.
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