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Initial

3.june 2009, I replaced the very first part of the definition of what service design is because I think the definition of service design as an activity that improves customers experience is too narrow. In the engineering area service design concerns the whole organisation, not just the interface with the customer. Furthermore this definition was only applicable to services in which customers are passive (such as a restaurant), whereas in many service the customers is part of the construction of the service, therefore s/he does not "receive" the experience from the producer, but rather "interact" with the producer to generate a new experience. I also replaced "methods" with "methodologies", they are not the same thing. (talk) 8:12, 03 June 2009


The last section of this article (service design at Peopeo, added on the 12 November 08) seems to advertise a company, rather than contributing to the article, I would therefore cut it. Furthermore the section needs several editing to improve readibility and several cuts of parts that could make better sense in other sections of the article. Nicomorelli (talk) 14:17, 12 November 2008 (UTC)


I would like to add the following headings in this article, but need help to build these areas.

1. History of Service Design (If you have any information here, that would be useful.)

2. Theories of Service Design

3. Different Discources Understanding of Service Design (economics [financial services: risk mgmt and intertemporal distinctions], ethnographic and anthropological and psychology [ways of understanding how particular services are experienced by specific communities], industrial design and architecture,...)

--Mowechsler 17:39, 19 September 2006 (UTC)


(Major rewrite - including start in service design as networked social practices)

--Mowechsler 19:40, 19 September 2006 (UTC)


Marked page as unreferenced.

--Mowechsler 19:43, 19 September 2006 (UTC)

This article is of extremely poor quality and impenetrably written. Anyone who does not already have a good grasp of what service design is already is unlikely to gain anything from reading it. --Gilgongo (talk) 22:08, 21 November 2007 (UTC)


The only decent explanation I've seen of service design is found in the book 'Designing Interactions' by Bill Moggridge. I would suggest this as your first port of call - there is a good section about the Live|Work, and also service design as practiced by IDEO. I agree with the language is difficult. This is partly because service design is a relatively young discipline, so there is no agreed upon standard as to what it is.

Perhaps the best way to start this article is to state the obvious - Service Design is the design of services. Service Designers attempt to take a strategic look at how the various elements of a service, e.g. Banking, is delivered. The difficulty comes with the fact that practioners are attempting to design intangibles - relationships between customers and their service, and how that is conducted.

I think myself that Service Design is covered to some extent by what some people would call 'Brand Development'. These days, its quite common for designers or marketers to see the branding of an organisation as going right through everything they do - hence it takes in not simply traditional objects of design, the visual collateral that has been the preserve of graphic designers, but also the ephemeral, relational elements. Another way to put it is that both Service Designers and Brand Designers are concerned with designing the culture of a company.

The difference may be that Service Designers are simply concerned with a particular service, which may only be part of a companies' offering, whereas brand design looks at the culture of an entire company. But it's I think it's clear there could be overlaps here.--Samsuperdeluxe (talk) 08:51, 22 April 2008 (UTC) --Samsuperdeluxe (talk) 08:51, 22 April 2008 (UTC)

It seems to me that the last section of this article, (service design at PEOPEO) written on the 12.November is mainly an advertisement of a company and I don't think it is appropriate for this article. Furthermore the section is not clearly written and would need some editing. Part of the section (about the nature of service design) should not be there. And other parts are not consistent with the rest of the article. —Preceding unsigned comment added by Nicomorelli (talkcontribs) 14:12, 12 November 2008 (UTC)

I'd like to start a list of service design companies and add anything else that i know about it. hope that helps. --Ast3risk (talk) 00:39, 6 March 2009 (UTC)

I would say that no specific company should be listed here, as it introduces bias and is arbitrary. Beside whether what those companies do is really what is defined as "service design" or something else is debatable. The article could link however to an external directory. —Preceding unsigned comment added by 210.6.218.76 (talk) 07:11, 27 April 2009 (UTC)

Service design cases

This section appears to be based on original research and at any rate offers evaluations that a) do not take a neutral point of view, and b) have no obvious relevance to the topic. As such, it should be removed.