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@Vistadan: I think you are incorrect. "Virgin Media UK" is a brand owned by Vmed O2 UK Limited, a UK company. Virgin Media UK are not a provider, etc. - it is only a brand name. Legally, the provider is Vmed O2 UK, formerly known as Liberty Global Holdco Limited. Hence, your version is incorrect. (Also, note that there is no "Ltd" in Vmed O2 UK but Limited). — kashmīrīTALK22:57, 2 June 2021 (UTC)[reply]
@Kashmiri:Virgin Media O2 is the trading name of VMED O2 UK Ltd., "Liberty Global Holdco Limited" is the former name of "VMED O2 UK Ltd." which is not important in this context. Per the first sentence on Virgin Media O2, the company was formed as a 50:50 joint venture between Liberty Global and Telefónica, merging Virgin Media (a mass media and telecommunications company) and O2 UK (a telecommunications company) into Virgin Media O2, a mass media and telecommunications company. Vistadan23:29, 2 June 2021 (UTC)[reply]
@Vistadan: Once again: Limited, not "Ltd"; the two cannot be used interchangeably (strange but true), also no trailing period. You need to find a source for "Vmed O2 UK, trading as Virgin Media O2". I have been unable to – Google returns 0 results – and therefore we are left with viewing Virgin Media O2 as a brand, not as a trading name.
@Kashmiri: I have changed the "Ltd." to "Limited" on the article per your reply. On the O2 UK privacy policy, it says: "'VMED O2 UK Limited' [...] the joint venture company that owns O2 and Virgin Media ..." which would be Virgin Media O2. The references on the article and both Virgin Media and O2 privacy policies say the company as a joint venture, and not a brand name.
@Vistadan: Sure, VMED O2 is a joint venture company; still, no source supports your claim that "Virgin Media O2" is its trading name. "Virgin Media" in the O2 T&C does not refer to "Virgin Media O2" as you claimed; the term instead is well defined in the document. Notably, VMED O2 UK Limited owns several companies that have been providing services under the "Virgin Media" brand: Virgin Media Limited, Virgin Mobile Telecoms Limited, Virgin Media Mobile Finance Limited, Virgin Media Business Limited and Virgin Media Wholesale Limited.
Now, VMED O2 UK Limited will be replacing the existing Virgin Media brand with the new Virgin Media O2 brand. Going forward, "Virgin Media O2" will be the brand for telephony, broadband, etc., while the actual services will continue to be provided by the above different technical providers, collectively owned by Vmed O2 UK Limited.
Until more information about the inner working of the company is released by Virgin Media O2, I have removed the "trade_name" from the Infobox and "legally known as" from the articles intro. Everything on the article is referenced and correct at this moment in time. This will be the last reply from me because this discussion getting nowhere without more information from Virgin Media O2. Vistadan20:06, 3 June 2021 (UTC)[reply]
@Vistadan: If you look at the documentation for Template:Infobox company and in particular the name parameter and the example it states clearly:
name The full, legal name of the company, correctly reproducing punctuation and abbreviations or lack thereof. The full legal name of the company may be different from the common name used for the article title.
Example of this are:
Three UK - legal name in parameter: Hutchison 3G UK Limited
Tunnock's - legal name in parameter: Thomas Tunnock Limited
This is a standard convention used across company articles , I'm not sure why there is such an issue applying the guidelines on this particular article. I hope this explanation resolves the issue. I have restored the legal name once again as per the guidelines for the name parameter. Angryskies (talk) 12:07, 9 June 2021 (UTC)[reply]
@Angryskies: I didn't remove/revert your edits when you re-added "VMED O2 UK Limited" back to the Infobox "name" because I agreed with you edit summery. After your edit, I changed the "Ltd." to "Limited", but our edits were reverted/restored with no explanation. Vistadan12:22, 9 June 2021 (UTC)[reply]
@Vistadan: I wasn't suggesting that it was you that removed/reverted my edits regarding VMED O2 UK Limited from the Infobox. I was simply replying with additional information as an observation, for yourself and other users that I hope would be useful in clarifying the issue once and for all. :-) Angryskies (talk) 15:23, 9 June 2021 (UTC)[reply]
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