Talk:Vorsprung durch Technik

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Questioning Lock Stock Reference

I've not watched Lock Stock in a while, but I've just searched a script, and can find no reference to Vorsprung Durch Technik or Audi there. Please could someone confirm whether this is actually in the film? Serenthia (talk) 16:37, 28 August 2008 (UTC)[reply]

First use question

According to Keith Adams (Octane Magazine Issue 94 04 11) NSU first used this phrase in the early 70s and Saatchi & Saatchi didn't use it for Audi until the 80s? — Preceding unsigned comment added by 80.189.138.41 (talk) 12:09, 7 June 2011 (UTC)[reply]

Yes, that's true. The "Vorsprung Durch" phrase was first used around 1971, and was exported via TV ads in the 1980s. The 1984 UK ad featuring the voice of Geoffrey Palmer was the first to use the phrase in that country and it rapidly became a popular catchphrase among the general public.

(Solidsandie (talk) 23:41, 12 January 2013 (UTC))[reply]

Translation of Vorsprung

As a German speaker I must say that the translation of the German word Vorsprung as advancement is not correct, not even when loosely translated. The text references an Audi document, but the link is broken, hence I can only speculate why Audi may have proposed this word. Perhaps, motivated by PR concerns? There is no exact equivalent word in English that conveys the same nuanced meaning, but in the given context it means approximately the same as the English noun lead, in the sense that one has a lead over a competitor in a race or in a game. It is also sometimes used in the sense of head start.

The whole phrase can be translated as ″lead because of technology″, but this doesn't work as a slogan in English, so loosely translated perhaps °leading because technology" or "ahead because of technology". I propose this as an edit.

Kraut (talk) 08:16, 23 September 2015 (UTC)[reply]

@J18ter: I agree, 'advancement' is totally misleading. The German -> English dictionary LEO_(website) translates 'Vorsprung' as: advance or lead, as in "distance, amount by which so. is ahead in a competition". The problem is that there are two sources (I repaired the broken one), for the misleading translation. So what do we do about that? Lklundin (talk) 05:45, 11 April 2016 (UTC)[reply]

In reply to my own question, I have moved the translation into its own subsection, with room for all the different, sourced translations. Lklundin (talk) 06:05, 11 April 2016 (UTC)[reply]