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The following is an archived discussion of the DYK nomination of the article below. Please do not modify this page. Subsequent comments should be made on the appropriate discussion page (such as this nomination's talk page, the article's talk page or Wikipedia talk:Did you know), unless there is consensus to re-open the discussion at this page. No further edits should be made to this page.

The result was: promoted by Cwmhiraeth (talk) 06:18, 4 February 2018 (UTC)

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Away (luggage)

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  • ... that Away was founded in 2015 and by 2017 People described it as "the little black dress of luggage", due to its celebrity appeal?

Created by TonyTheTiger (talk). Self-nominated at 12:46, 12 January 2018 (UTC).

  • new and big enough, QPQ done, hook cited and faithful to source, free of copyvio, written mostly neutrally (I'd maybe change "to broad fanfare" but then again a more neutral way of saying it is not popping into my head...), hook would be snappier if simpler I think. I'd drop the 2015 founding. Cas Liber (talk · contribs) 22:09, 12 January 2018 (UTC)
  • I am not sure I understand whether you are saying don't mention it in the hook or in the article and don't think I understand the logic regardless of which you mean.-TonyTheTiger (T / C / WP:FOUR / WP:CHICAGO / WP:WAWARD) 12:54, 13 January 2018 (UTC)
  • I mean in the hook - I think it is snappier as "... that Away was described by People as "the little black dress of luggage", due to its celebrity appeal? " - the founding bit makes it clunkier. Cas Liber (talk · contribs) 20:05, 13 January 2018 (UTC)
  • Comment: Cas is the reviewer but I certainly disagree. It's much more interesting to know that it is such a recently-founded company. I clicked through from here just on that basis. Cas, was there any policy reason to hold up approving the nomination or you just didn't like the wording? I for one think it's better as it is. — LlywelynII 13:46, 15 January 2018 (UTC)
  • the policy reason is interesting hook, which can be tricky to divine at times. I have expressed my opinion above, but if you agree with TonyTheTiger then I am content to concede and approve the longer version. Cas Liber (talk · contribs) 19:29, 18 January 2018 (UTC)
  • Returned from prep per this discussion at WT:DYK:
  • No, Away is the name of the company. The article in People does not describe the company as the new "little black dress", it describes one specific product, "The Carry-On". Not only is the hook completely incorrect, but there's no context for "little black dress" (e.g. little black dress), and this is actually borderline advertising. All-in-all, this is woeful. The Rambling Man (talk) 21:58, 27 January 2018 (UTC)
  • I'd also like to note that the article has only 1502 characters. Yoninah (talk) 23:18, 27 January 2018 (UTC)
  • I think Yoninah was just coming down on Cas's side, Mr TheTiger. Whoever comes back to review or promote this can choose the hook they like. To rephrase Yo's,
  • ALT3: ...that American retailer Away’s Carry-On has been called "the little black dress of luggage"?
  • ALT4: ...that Away Travel was founded in 2015 and by 2017 its Carry-On was already being called "the little black dress of luggage"?
  • I understand that a hook about a company and its products will be borderline adverty, and that's fine as long it's coming from a third party and based on fairly objective criteria (in this case, current popularity among the Hollywoo crowd); for my part, I don't know why the hook needs to link or advertize for People. The cite will be in the article, which—yeah—should still be beefed up a little. [There also currently seems to be a redlink for the company's alt name, which should redirect or be used as a NATURALDAB.] — LlywelynII 03:57, 1 February 2018 (UTC)
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