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Todd Davis (businessman)

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Todd Davis
Born
Richard Todd Davis

1968 (age 55–56)
NationalityAmerican
Alma materBaylor University
Occupation(s)Cofounder, chairman, and CEO
Known forLifeLock

Richard Todd Davis, also known as Todd Davis,[1] is the cofounder of LifeLock, an American identity theft protection company based in Tempe, Arizona,[2][3] that became a subsidiary of Symantec in 2019.[4]

Education

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Davis received his Bachelor of Business Administration in entrepreneurship and management from Baylor University in 1990.[5][4]

Career

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After graduating from Baylor, Davis served on executive management teams of several technology startups. He joined Dell in 1992, where he signed clients such as 3M.[6] Davis became a member of the President's Elite Circle and received the Dell Vision Award while with the company.[7] In 2002 Davis started his own business, Marketing Champions, where he served as CEO and worked with teams from NASCAR and the Indy Racing League (now known as the IndyCar Series).[4][8][9]

In 2005 Davis and Robert Maynard Jr. cofounded LifeLock,[10] a personal fraud protection company.[11] Davis served as CEO of LifeLock since its founding. As part of a marketing campaign to promote his company's credit monitoring services, Davis posted his social security number[12] on billboards and commercials. As a result, he was a victim of at least 13 cases of identity theft between 2007 and 2008, belying LifeLock's claims that its services protect consumers against identity theft and fraud.[13] The Federal Trade Commission imposed a $12 million penalty on the company for deceptive advertising, likening Davis and LifeLock marketers to "con artists."[14]

In 2010 the company ranked eighth on Inc.'s 500 list.[15] In 2012 Davis took the company public. By 2014 LifeLock had over 3 million subscribers and 700 employees.[16]

In January 2016 Davis resigned as CEO of LifeLock; he became executive vice chairman of the Board of Directors on March 1, 2016. LifeLock became NortonLifeLock in February 2017.[17]

Other activities

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Davis is a regular speaker at conferences and other events. In April 2013 he was a speaker at the Startup America Summit in Phoenix, Arizona,[18] the Silicon Desert December Meetup, and the company also presented a free Identity Theft Summit for local law enforcement officials in Arizona.[19] Davis presented at the 2014 South by Southwest Online Privacy: Nuclear Meltdown or NextGen Fuel discussions.[5] He was selected to speak at the 2014 Global Ethics Summit,[20] and participated in the 2014 Inside the Reporter's Notebook event for the Phoenix Business Journal.[16]

Davis has contributed to Forbes and HuffPost (formerly The Huffington Post) with identity theft protection advice for individuals.[21][22]

Philanthropy

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Davis, through LifeLock, contributes to Conquer Paralysis Now and serves on the board of directors.[6] The foundation, founded in 2001, works to find a cure for paralysis.[23] He is an honorary advisor of the National Organization for Victim Assistance as well as an honorary board member for BioAccel. He is also on the board of directors for the Boys & Girls Club of Greater Phoenix.[24][25][26]

Recognition

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Davis won the Ernst & Young Entrepreneur of the Year for Top Emerging Company for Orange County and Desert Cities in 2009.[27] He was also awarded CRM Magazine's Service Elite Award, the Arizona Business Leadership Association's Leadership Award, and listed in Arizona Business Journal's 25 Most Admired CEOs in 2009.[7][26]

See also

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References

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  1. ^ Class Action Alleges Deceptive Marketing by Lifelock
  2. ^ Fraud-prevention pitchman becomes ID theft victim
  3. ^ Interview with Todd Davis, CEO of LifeLock
  4. ^ a b c "Lifelock Inc". Bloomberg. Retrieved March 26, 2015.
  5. ^ a b "Online Privacy: Nuclear Meltdown or NextGen Fuel?". SXSW. 2014. Retrieved March 26, 2015.
  6. ^ a b Larry Greenemeier (January 19, 2007). "High Five: Meet Todd Davis, CEO Of LifeLock". Information Week. Retrieved March 26, 2015.
  7. ^ a b "LifeLock's Todd Davis: Building an Award-Winning Identity Theft Protection Company". Corporate Review. October 16, 2013. Retrieved March 26, 2015.
  8. ^ "How to Proactively Prevent Identity Theft". Internet ScamBusters. March 2007. Retrieved March 26, 2015.
  9. ^ David Swartz (2013). "2013 Value Investing Challenge Finalist" (PDF). Value Investing Challenge. Retrieved March 26, 2015.
  10. ^ "LifeLock Management". LifeLock. Retrieved March 26, 2015.
  11. ^ Fraud-prevention pitchman becomes ID theft victim
  12. ^ "Column: Identity-protection firm LifeLock is still in trouble with the FTC — but for what?". Los Angeles Times. 2015-11-10. Retrieved 2022-01-15.
  13. ^ Zetter, Kim. "LifeLock CEO's Identity Stolen 13 Times". Wired. ISSN 1059-1028. Retrieved 2024-01-30.
  14. ^ Zetter, Kim. "Lifelock Dinged $12 Million for Deceptive Business Practices". Wired. ISSN 1059-1028. Retrieved 2022-01-19.
  15. ^ Patrick O'Grady (August 24, 2015). "LifeLock tops among AZ firms on Inc. 500". Phoenix Business Journal. Retrieved March 26, 2015.
  16. ^ a b Ilana Lowery (February 20, 2015). "LifeLock CEO shares more than SSN in first 'Reporter's Notebook' event". Phoenix Business Journal. Retrieved March 26, 2015.
  17. ^ "Symantec Closes LifeLock Acquisition, Boosts Digital Safety". Nasdaq. 2017-02-14. Retrieved 2018-03-27.
  18. ^ "Startup America Summit Speakers". Startup America Summit. 2013. Retrieved March 26, 2015.
  19. ^ "LifeLock Presents Free Identity Theft Summit to Bring Together Law Enforcement Officials in Arizona". CNBC. January 31, 2013. Retrieved March 26, 2015.
  20. ^ "Global Ethics Summit". Ethisphere. 2014. Retrieved March 26, 2015.
  21. ^ "How to prevent identity theft". Forbes. March 14, 2007. Retrieved March 26, 2015.
  22. ^ "Cybersecurity: How To Protect Your Company From A Data Hack". Huffington Post. June 10, 2011. Retrieved March 26, 2015.
  23. ^ "Sam Schmidt Paralysis Foundation". National Spinal Cord Injury Association. Retrieved March 26, 2015.
  24. ^ "Honorary Advisory Board of Directors". National Organization for Victim Assistance. Retrieved March 26, 2015.
  25. ^ "Board of Directors". Bioaccel. Retrieved March 26, 2015.
  26. ^ a b Patrick O'Grady (February 17, 2015). "Executive profile: Todd Davis of LifeLock". Phoenix Business Journal. Retrieved March 26, 2015.
  27. ^ "Ernst & Young Entrepreneur of the Year 2009 Awards". Ernst & Young. Retrieved March 26, 2015.