Tough Baby

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Tough Baby
Studio album by
ReleasedSeptember 16, 2022
Recorded2020–2022
GenrePost-rock, post-punk, art rock, new wave, indie rock, baroque pop experimental
LabelCrack Cloud Media Studio
Meat Machine
ProducerCrack Cloud
Crack Cloud chronology
Pain Olympics
(2020)
Tough Baby
(2022)
Singles from Tough Baby
  1. "Please Yourself"
    Released: May 11, 2022
  2. "Tough Baby"
    Released: July 6, 2022
  3. "Costly Engineered Illusion"
    Released: September 1, 2022

Tough Baby is the second studio album by Canadian musical collective, Crack Cloud, released on September 16, 2022, via the group's independent imprint, Crack Cloud Media Studio, and Meat Machine Records.[1] The album was preceded by three singles, "Please Yourself", "Tough Baby" and "Costly Engineered Illusion" released May 11, July 8, and September 1. 2022, respectively.[2]

Promotion and release[edit]

On April 1, 2022, Crack Cloud released a teaser trailer via social media, featuring a brief cameo by Canadian singer/songwriter, Mac Demarco as a clapper loader, alongside members of the collective on a soundstage as a film crew documenting a teenage girl and a group of patients in hospital gowns watching a mysterious television program in a partially-constructed set decorated and made to appear like the girl's bedroom.[3]

The trailer was later revealed to be the music video for the album's first single, "Please Yourself" which was released on May 11, 2022, alongside the album's announcement.[4] On July 6, 2022, the group released the album's self-titled second single and music video, consisting of a narrative focused around a young, adolescent girl who daydreams of living amongst a group of Troglodytes (also portrayed by members of the collective).[5]

The album's third single, Costly Engineered Illusion was released September 1. 2022.[6]

Track listing[edit]

No.TitleLength
1."Danny's Message"2:07
2."The Politician"2:09
3."Costly Engineered Illusion"3:19
4."Please Yourself"4:51
5."Virtuous Industry"2:54
6."Tough Baby"4:34
7."Criminal"6:11
8."115 At Night"3:01
9."Afterthought (Sukhi's Prayer)"5:18
10."Crackin Up"2:56

Personnel[edit]

  • Zack Rain Hope Choy – lead vocals, drums, percussion, violin, mellotron, production, synthesizer, keyboards, design, album concept, writing, composition, lyrics, processing, arrangements, additional mixing
  • Nicolas Dirksen – strings, organ, guitar, synths, drum machine, bass, vocals, additional engineering, additional mixing, additional lyrics (track 6)
  • Eve Adams – vocals
  • Jesse Atkey – saxophone
  • Sukhi Aulakh – voice (track 9)
  • Will Hael Choy – guitar, vocals
  • Danny Choy – voice (track 1), masks (featured on athe lbum cover)
  • Bryce Cloghesy – saxophone, guitar, synths, vocals
  • Mackenzie Cruse – vocals, graphic design
  • Justin Defries – percussion
  • Caton Diab – trumpet, bowed guitar, flute
  • Aleem Khan – piano, vocals
  • Jouvaughan Meek – voice
  • Garnet Aroynk MMuhammmed – guitar, bass, vocals
  • Sage Aroynk Muhammed – percussion, vocals
  • Daniel Robertson – keys, synths, mellotron, guitar, vocals
  • Mohammad Ali Sharar – guitar, vocals, graphic design, album concept
  • Camryn Sproule – percussion, vocals

Additional musicians

  • Tabitha Brasso-Ernst – vocals
  • Greta Das – trumpet
  • Kira Fondse – vocals
  • Alison Gorman – flugelhorn
  • Jacob Grammit – vocals
  • Brian Harding – trombone
  • Marc Lindy – tuba
  • Steve Maddock – vocals
  • Carman J. Price – vocals
  • Taka Shimojima – vocals
  • Lucy Smith – vocals
  • Risa Takahashi – vocals

Technical [7]

  • John Paul Stewart – engineering, additional mixing, processing, synths, guitar, bass, vocals
  • Be Hussey – additional engineering
  • Paul Corley – mixing
  • Lisa Choy – cover model
  • Heba Kadry – mastering
  • Fahim Kassam – cover photography
  • Amy Lowe – diorama (featured on album insert)
  • Shilo Preshyon – additional engineering
  • Nathan Salon – additional mixing
  • Curtis Windover – album layout

References[edit]

  1. ^ "TOUGH BABY - crack cloud". Official Website. Archived from the original on 2022-07-11. Retrieved 2022-07-10.
  2. ^ "Crack Cloud Share "Tough Baby," Title Track from Their Forthcoming Album". Paste. 6 July 2022. Archived from the original on 2022-07-10. Retrieved 2022-07-10.
  3. ^ "Crack Cloud on Instagram: "Hello"". Instagram. Archived from the original on 2022-07-11. Retrieved 2022-07-11.
  4. ^ "Crack Cloud announce new album, share "Please Yourself" video ft Mac DeMarco". Brooklyn Vegan. 11 May 2022. Archived from the original on 2022-07-07. Retrieved 2022-07-10.
  5. ^ "CRACK CLOUD SHARE NEW SINGLE 'TOUGH BABY". DIY Magazine. 6 July 2022. Archived from the original on 2022-07-11. Retrieved 2022-07-11.
  6. ^ "CRACK CLOUD - COSTLY ENGINEERED ILLUSION (Official Video)". YouTube. 1 September 2022.
  7. ^ "Crack Cloud: Tough Baby - Bandcamp". Bandcamp. Archived from the original on 2022-06-22. Retrieved 2022-07-10.