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Groundswell in action[edit]

Bernoff and Li

Examples[edit]

Risks[edit]

Companies that use social applications face challenges in gaining traction with management,

Features of particular industries or companies may also make direct customer engagement more difficult. For instance, some companies must work within industry regulations, corporations must balance corporate and local engagement, and other companies must find ways to engage with customers on time-sensitive issues.^[1]

^ Kim, Peter. "The Groundswell Rises Again". SocialMediaToday. Retrieved March 26 2012. {{cite web}}: Check date values in: |accessdate= (help); Unknown parameter |dateformat= ignored (help)

[1] Kim, Peter. "The Groundswell Rises Again". SocialMediaToday. Retrieved March 26 2012. {{cite web}}: Check date values in: |accessdate= (help); Unknown parameter |dateformat= ignored (help)

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