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Repurposing refers to the practice in which a series is rebroadcasted in order to make additional revenue, either on the original network that it was aired or another cable network. Repurposing may occur in a short period of time, it may happen in a very short window such a few months, a few weeks, or even just a couple of days.

Once the television and broadcasting companies adapted to cable, it was said that the practice of original run repurposing marked the first significant adjustment to distribution practices beginning in 1999. Some will argue that the role of conglomerated ownership actually caused concern as networks announced repurposing arrangements that actually favored products from commonly owned studios such as ^[1], ^[2]

^ Chris, Cynthia. "Can You Repeat That? Patterns of Media Ownership and the "Repurposing" Trend.of Media". The Communication Review. Retrieved 27 April 2011.
^ Lotz, Amanda D. (2007). The Television Will Be Revolutionized. New York: New York University Press. pp. 124–125. ISBN 9780814752197.

[1] Chris, Cynthia. "Can You Repeat That? Patterns of Media Ownership and the "Repurposing" Trend.of Media". The Communication Review. Retrieved 27 April 2011.

[2] Lotz, Amanda D. (2007). The Television Will Be Revolutionized. New York: New York University Press. pp. 124–125. ISBN 9780814752197.

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