User:CityLimitsJunction/sandbox

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Situation Group
Company typePrivate
Industry
Founded2001; 23 years ago (2001)
FounderDamian Bazadona[1]
Headquarters
New York, NY
Number of locations
2
Area served
United States
United Kingdom
Divisions
  • Situation
  • Town Hall
  • The Studio at Situation
Websitesituationinc.com

Situation Group is a collective of marketing and advertising entities headquartered in New York City.[2] Founded by Damian Bazadona in 2001 as an internet marketing consulting firm, Situation now specializes primarily in digital marketing for Broadway & live entertainment.

History[edit]

Situation Group was launched in 2001[3] as Situation Marketing,[4] an internet strategy and consulting group.[5] Five years later, Situation was handling more than half of all new Broadway shows.[6] Early work included titles such as Spring Awakening, Avenue Q, and The Drowsy Chaperone.[7]

In 2008 the agency (by then Situation Interactive) was noted for their work with shows such as Blue Man Group, Mamma Mia!, and Billy Elliot.[8] In August of that year, Situation would establish a branch in Las Vegas.[9] This was followed by the opening of their Los Angeles, California branch the next year.[10] Clients in California would include L.A.'s Center Theatre Group and Shorenstein Hays Nederlander in the Bay Area.[11]

By 2010, Situation was credited for representing 100+ Broadway shows, in addition to arts organizations, including the Guggenheim and the Metropolitan Opera.[12]

Offices in L.A. and Las Vegas would eventually close. However, in February of 2020, Siuation UK was incorporated and currently serves a client base of London's West End theatre.[13]

In 2023, it was announced that Situation would collaborate with NYU's Tisch Department of Drama to offer a theater marketing course in the Spring 2024 semester.[14]

Divisions[edit]

Situation Group comprises three key divisions, each catering to specific sectors.[15]

Situation[edit]

Situation serves as the domain for live entertainment, attractions, theatre, sports, art, and cultural institutions within Situation Group,[16] catering to clients such as Wicked and the Roundabout Theatre Company.[17]

Town Hall[edit]

Town Hall is dedicated to education and nonprofit clients,[15] and extends the services of Situation Group to diverse sectors.[16]

The Studio at Situation[edit]

The Studio at Situation functions as a hub for design, technology, project management, and more. It supports the entire company.[17]

Situation Project[edit]

Situation Project is the agency's philanthropic initiative with a mission to provide arts-deprived public-school students access to New York City's world-class arts and culture.[18][19] The project delivers a minimum of two experiences annually to each student, integrating technology with the arts to inspire future leaders.[20]

Back in 2015 the Situation Project pledged funds to pay for five years' worth of arts programming.[21]

In 2024, Situation Project was the recipient of a Silver Anthem Award, selected alongside initiatives by PBS, Human Rights Watch, GLAAD, and many others.[18]

Notable clients and productions[edit]

Awards[edit]

Year Award Ceremony Category Nominee Result
2019 Clio Awards[22] Social Media - Multi-Platform Mean Girls: We Made Fetch Happen Bronze Award
Experiential/Events The Play That Goes Wrong Shortlist
Public Relations - Social Good Shortlist
Social Media - Social Video Campaign Dear Evan Hansen: "You Will Be Found (LIVE)" / Jimmy Awards Silver Award
Original Content - Music Videos Bronze Award
Social Media - Multi-Platform Mean Girls: BroadwayCon Silver Award
Original Content - Behind the Scenes Wicked: Flying Lessons Bronze Award
2022 Clio Awards[23] Public Relations - Social Good SIX / NYC Department of Education Dedicated Performance Bronze Award
Partnerships & Collaborations Campaign Shortlist
Social Media - Social Content Campaign Mean Girls Virtual Book Club / Summer Reading Series Shortlist
Live Entertainment - Specialty: Pandemic Work Bronze Award
Original Content - Behind the Scenes MJ the Musical: "Startin' Something" Myles Docu-series Bronze Award
Social Media - Social Content Campaign Shortlist
Social Media - Social Content Campaign Wicked: Flying Free Series (Token Goat-focused) Bronze Award
Original Content - Music Videos Shortlist
Live Entertainment - Specialty: Pandemic Work Wicked: Virtual Stage Door Bronze Award
2023 Clio Awards[24] Fan Engagement: Social Media Titanique: Social Content Gold Award
Original Content - Music Video "You Coulda Knocked Me Over with a Feather" Video Shortlist
Anthem Awards[25] Partnership or Collaboration Situation Project / SIX Finalist
2024 Digiday Awards[26] Out-of-Home Campaign Disney on Broadway & Situation Finalist
Webby Awards[27] Apps & Software - User Experience Situation / Roundabout Theatre Company
(Criterion Ticketing) 		Honoree

References[edit]

  1. ^ Rosenberg, Joyce M. (August 4, 2003). "Making the leap to sales savvy". Associated Press via the Tucson Citizen. Retrieved April 22, 2024.
  2. ^ JaHan Wang (November 30, 2023). "Damian Bazadona: Converting Passion Into Success". Conversations (Podcast). City National Bank. Retrieved April 4, 2024.
  3. ^ Marich, Robert (November 6, 2019). "Variety's Digital Marketing Impact Report 2019". Variety. Penske Media. Retrieved April 10, 2024.
  4. ^ Colino, Stacey (September 4, 2004). "KNOW YOUR THRESHOLD". Daily News. New York, NY. Retrieved April 19, 2024.
  5. ^ Ligos, Melinda (August 18, 2002). "Oh, to Be Taken Seriously When You Look About 16". The New York Times. Retrieved April 21, 2024.
  6. ^ Green, Jesse (July 9, 2006). "Producers Use the Web to Romance Audience and Bring Them Back". The New York Times. Retrieved April 19, 2024.
  7. ^ Kuchwara, Michael (January 12, 2007). "Producers try to sell Broadway Musical". Oklahoma City, OK. Associated Press via The Oklahoman. Retrieved April 22, 2024.
  8. ^ Schmidt, Gregory (November 26, 2008). "Broadway's marketing turns interactive". The New York Times. Retrieved April 19, 2024.
  9. ^ "SITUATION MARKETING, LLC (Entity Number: E0508882008-9)". SilverFlume: Nevada's Business Portal. Nevada Secretary of State. Retrieved April 24, 2024.
  10. ^ "SITUATION MARKETING, LLC (Entity Number: 200922410186)". California Business Search. California Secretary of State. Retrieved April 24, 2024.
  11. ^ Varley, Eddie (May 19, 2009). "Situation Interactive Set to Open LA Office". BroadwayWorld. Wisdom Digital Media. Retrieved April 18, 2024.
  12. ^ Kennedy, Mark (September 15, 2014). "One man trying to bring Broadway into 21st century". The San Diego Union Tribune. Digital First Media. Retrieved April 26, 2024.
  13. ^ "SITUATION UK LIMITED (Company Number: 12465794)". GOV.UK. Companies House. Retrieved March 27, 2024.
  14. ^ Fierberg, Ruthie (December 12, 2023). "Situation to spearhead new theater marketing course at NYU". Broadway News. Broadway Brands. Retrieved April 29, 2024.
  15. ^ a b Fierberg, Ruthie (January 26, 2023). "Situation Group launches new digital-transformation initiative". Broadway News. Broadway Brands. Retrieved April 7, 2024.
  16. ^ a b Bazadona, Damian (November 3, 2023). "Situation Group: Powering Live Performance brands". Innovators with Jane King (Interview). Interviewed by Jane King. NASDAQ MarketSite (New York City): LilaMax Media. Retrieved April 5, 2024.
  17. ^ a b Rabinowitz, Chloe (January 26, 2023). "Situation Group Launches Digital Transformation Initiative 'The Hatch Program'". BroadwayWorld. Wisdom Digital Media. Retrieved March 15, 2024.
  18. ^ a b Wild, Stephi (January 2, 2024). "Situation Project Named Finalist in the Prestigious Anthem Awards". BroadwayWorld. Wisdom Digital Media. Retrieved April 30, 2024.
  19. ^ Hornik, Caitlin (August 3, 2023). "Situation Project appoints Samara Berger as director of impact and expands strategic plan". Broadway News. Broadway Brands. Retrieved April 30, 2024.
  20. ^ "From the 3rd Annual Shorty Social Good Awards: Situation Project". Shorty Awards LLC. Retrieved April 30, 2024.
  21. ^ https://deadline.com/2015/10/broadway-free-tickets-new-york-students-school-of-rock-1201567141/
  22. ^ "2019 Clio Awards Winners". Clios. Retrieved April 30, 2024.
  23. ^ "2022 Clio Entertainment Winners". Clios. Retrieved April 30, 2024.
  24. ^ "2023 Clio Entertainment Winners". Clios. Retrieved April 30, 2024.
  25. ^ "NYC Public School Students Invited to Special Broadway Performance". Webby Awards. Retrieved April 30, 2024.
  26. ^ "Digiday Media Buying & Planning Awards". Digiday. Retrieved April 30, 2024.
  27. ^ "Best User Experience Apps & Software". Webby Awards. Retrieved April 30, 2024.
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