User:Corygrassell/15miles

15miles is an interactive-search agency that spun out of New York-based TMP Directional Marketing (TMPDM). Formally launched in 2009, 15miles helps national brands reach consumers in local markets through its core specialties, online- and mobile-search solutions.

Currently, 15miles works in tandem with its sister company, TMPDM, to provide marketing campaigns for a variety of national clients and Fortune 500 companies: Kelly Services, ARS Rescue Rooter and Aspen Dental.

15miles is located in the U.S., operating out of three offices in the TMP Directional Marketing network of properties.

History

Due to a buyout in 2005, TMPDM spun out of Monster Worldwide and TMP Worldwide (collectively referred to as Monster Worldwide, Inc. after 2003) as an independent marketing agency. Dating back to 1967, TMP Worldwide performed print Yellow Pages advertising for national clients, and its interactive advertising in the 1990s helped build career-search site Monster.com once the company merged with Monster Worldwide.

Over the next four years, TMPDM began further developing its services and transitioning its clients for interactive search. Led largely by its executives, particularly Gregg Stewart, TMPDM’s Senior Vice President of Interactive Services, TMPDM switched from a traditional agency to a full-service marketing firm, including offline, online and mobile solutions.

In 2009, the 15miles brand spun out of TMPDM. Officially launched as a stand-alone division, 15miles named Gregg Stewart as its first president.

Today, 15miles is an independent, interactive-media agency with a focus on local-search marketing. Search marketing is rooted in the principles of directional marketing, in which consumers solicit (search for) messaging to aid in their purchase decisions, as opposed to businesses sending advertising to unsolicited consumers (i.e., direct marketing).

The idea behind search marketing is that before purchasing, consumers search for/seek out messaging about the products/services they want to buy. This process, which is typically performed online, is to aid in making informed purchase decisions. Once a brand has been identified, a consumer will usually contact the business via telephone, the Internet or an in-store visit. Each year, 15miles releases a proprietary study, titled Local Search Usage Study, with comScore to measure year-over-year changes in consumers’ search behaviors and media selection.