User:Dan Dassow/Up in the Air (film)

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See also: Up in the Air - Release Strategy
Kendrick at the 2009 Toronto International Film Festival for a panel on the film

Jason Reitman has heavily promoted Up in the Air with personal appearances during film festivals and other showings. He indicated that he could relate to that lifestyle of the lead character, Ryan Bingham, and he enjoys it himself.[1]

Up in the Air was shown at a sneak preview on September 5, 2009 and September 6, 2009 at the Telluride Film Festival.[2][3][4][5] The world premiere for Up in the Air occurred at the 2009 Toronto International Film Festival (TIFF) which ran from September 10 to 19, 2009.[6][7] Reitman originally did not plan to debut the film at TIFF, since it was not scheduled to be ready for another three months. He rushed production so he could keep his Toronto debut streak going.[8]

Up in the Air screened on Friday October 2, 2009 during the Aspen Filmfest which ran from September 30, 2009 through October 4, 2009.[9][10][11] It was shown twice at the Tinker Street Cinema on the closing day of the Tenth Annual Woodstock Film Festival 2009 on October 4, 2009.[12][13][14][15] The 2009 Hamptons International Film Festival showed Up in the Air on October 10, 2009 during its run at Long Island, New York’s east end October 8–12, 2009.[16][17]

The Spotlight Tribute held during the 32nd edition of Mill Valley Film Festival hosted an interview with Reitman and a screening of Up in the Air on Wednesday October 14, 2009. The Mill Valley Film Festival ran from October 8–18, 2009.[18] It was also shown four times at the 53rd London Film Festival which was held from October 14–19, 2009.[19][20] Up in the Air was the only American film to compete for the Golden Marc'Aurelio Audience Award for Best Film at the fourth annual International Rome Film Festival which ran October 15–23, 2009.[21][22][23][24] Reitman showed Up in the Air at ShowEast in Orlando, Florida on October 26-27, 2009.[25][26]

The first St. Louis press screening happened on October 28, 2009.[27] Up in the Air, closed the Austin Film Festival on October 29, 2009 at the Paramount. Reitman attended the screening. The Austin Film Festival ran from October 22–29, 2009.[1][28][29] The Palm Springs International Film Society showed Up in the Air at 7 p.m. Thursday, October 29, 2009 at the Regal Cinemas in Palm Springs, California.[30][31] Vera Farmiga and Anna Kendrick hosted a screening of Up in the Air on Thursday, November 5, 2009.[32][33][34] On November 6, 2009 New York Times critic Janet Maslin interviewed Reitman and Kirn during a question and answer session which was held at the Jacob Burns Film Center after a screening of Up in the Air.[35] The Boston Sunday Night Film Club had a free screening on Sunday, November 8, 2009 with a Q&A session with Reitman following the screening.[36] Up in the Air was shown November 14, 2009 as the centerpiece for the 18th Annual St. Louis International Film Festival, which was held November 12–22, 2009.[37][38][39][40][41][42]

On November 14, 2009, Paramount flew 50 members of the press to New York with Anna Kendrick, Sad Brad Smith and representatives of American Airlines to promote Up in the Air.[43][44][45] On November 18, 2009 Back Stage and Paramount Pictures had a special screening of Up in the Air for Screen Actors Guild and Back Stage members at The Paramount Theatre (on the Paramount Lot), Los Angeles, California.[46] The Starz Denver Film Festival closed on November 22, 2009 with a screening of Up in the Air.[47] The 20th Stockholm International Film Festival which ran November 18-29, 2009 closed with a screening of Up in the Air on November 29, 2009.[48]

The North American premiere was at the Mann Village Theater, Los Angeles, California on Monday, November 30, 2009 at 7:30 P.M.[49] Paramount had originally scheduled the North American release for a December 4, 2009.[50] With the enthusiastic reception it received at Telluride, Paramount later planned a release in limited markets on November 13, 2009, and a wide release on November 25, 2009 for the Thanksgiving Holiday.[51] However, this release schedule conflicted with the release of The Men Who Stare at Goats, another Clooney film. Paramount then scheduled a limited North American release in twelve markets in fifteen theaters on December 4, 2009,[44][52] broadening the release the next week on December 11, 2009 to 72 theaters.[53] Wide release had been set for Christmas, December 25, 2009, but was moved forward to December 23, 2009.[54][55][56] It was will be released in other countries beginning the early part of 2010.[57]

References[edit]

  1. ^ a b Diaz, Victor (2009-10-29). "Clooney's newest movie closes Austin Film Festival". News 8 Austin. Retrieved 2009-10-29.
  2. ^ Reitman, Jason (2009-09-06). "Twitter Account: Jason Reitman". Jason Reitman. Retrieved 2009-09-06.
  3. ^ Tapley, Kristopher (2009-09-05). "Celebrating Cinema as an Art, Telluride Unveils '09 Fest". In Contention. Retrieved 2009-09-05.
  4. ^ Hernandez, Eugene (2009-09-03). "Celebrating Cinema as an Art, Telluride Unveils '09 Fest". Indie Wire. Retrieved 2009-09-05.
  5. ^ Reitman, Jason (2009-09-04). "Twitter Picture Account: Jason Reitman". Jason Reitman. Retrieved 2009-09-05.
  6. ^ "New Clooney comedy to premiere at TIFF". Toronto Star. 2009-07-30. Retrieved 2009-07-30.
  7. ^ "Toronto film festival adds latest from Reitman, Jeunet, Morgan". Canadian Broadcasting Corporation. 2009-07-30. Retrieved 2009-07-30.
  8. ^ Zeitchik, Steven (2009-09-03). "With 'Up in the Air,' Jason Reitman tries another fall take-off". Hollywood Reporter. Retrieved 2009-09-03.
  9. ^ Oksenhorn, Stewart (2009-10-01). "Director Jason Reitman gives Aspen spot in the credits". The Aspen Times. Retrieved 2009-10-01.
  10. ^ "Film Guide '09 At-A-Glance". Aspen Filmfest. 2009-09-28. Retrieved 2009-10-01.
  11. ^ "Writer-Director Jason Reitman to receive Aspen Film's New Directions Award". Aspen Filmfest. Retrieved 2009-10-01.
  12. ^ Malcolm, Timothy (2009-09-23). "Clooney movie 'Up in the Air' to close Woodstock Film Festival". Times-Herald Record. Retrieved 2009-09-23.
  13. ^ "George Clooney's in "Up in the Air" to close 2009 Woodstock Film Festival". Vimooz. 2009-09-23. Retrieved 2009-09-23.
  14. ^ "Official Website". Woodstock Film Festival. Retrieved 2009-09-23.
  15. ^ "2009 Schedule" (PDF). Woodstock Film Festival. Retrieved 2009-09-23.
  16. ^ Brooks, Brian (2009-09-28). "Reitman's "Up in the Air" and More Added to Hamptons Fest". indieWire. Retrieved 2009-09-29.
  17. ^ Gaita, Paul (2009-09-29). "'Air,' Nair added to Hamptons Film Festival". Los Angeles Times. Retrieved 2009-09-29.
  18. ^ "Up in the Air: Spotlight on Jason Reitman". Mill Valley Film Festival. Retrieved 2009-09-28.
  19. ^ Hebron, Sandra. "Up in the Air". The Times BFI 53rd London Film Festival 14–29 October 2009. London Film Festival. Retrieved 2009-09-09.
  20. ^ "Up in the Air". British Film Institute. Retrieved 2009-09-23.
  21. ^ Lyman, Eric J. (2009-09-25). "Rome Film Festival Unveils Full Lineup: Comprises Eight World, 14 International Premieres". Hollywood Reporter. Retrieved 2009-09-26.
  22. ^ Vivarelli, Nick (2009-09-25). "'Up in the Air' Tops Rome Lineup: Jason Reitman Pic among Festival's Leaner slate". Variety (magazine). Retrieved 2009-09-26.
  23. ^ "Official Website". International Rome Film Festival. Retrieved 2009-09-26.
  24. ^ "2009 Program Schedule" (PDF). International Rome Film Festival. Retrieved 2009-09-26.
  25. ^ "Lunch date with Mr. Best Director?". Orlando Sentinel. 2009-10-27. Retrieved 2009-10-29.
  26. ^ DiOrio, Carl (2009-10-29). "Exhibitors party as ShowEast wraps". Hollywood Reporter. Retrieved 2009-10-29.
  27. ^ Hamilton, Keegan (2009-10-28). "Shhh! It's A Sneak Peek of Up In the Air". Riverfront Times. Retrieved 2009-10-28.
  28. ^ Fernandez, Jay A. (2009-09-28). "'Serious Moonlight' to open Austin film fest: 'Up in the Air' chosen as closing picture". Hollywood Reporter. Retrieved 2009-09-29.
  29. ^ "Opening and Closing Night Films Announced!". Austin Film Festival. 2009-09-28. Retrieved 2009-09-29.
  30. ^ Fessier, Bruce (2009-10-09). "Acclaimed Toronto Film Festival entries get local previews". The Desert Sun. Retrieved 2009-10-10.
  31. ^ "Events Special Member Screenings". Palm Springs International Film Society. Retrieved 2009-10-10.
  32. ^ Uhovski, Valentine (2009-10-30). "Up in the Air and Precious are set for a same-night Gotham screening showdown next week". Fashion Week Daily. Retrieved 2009-11-04.
  33. ^ Gaffney, Adrienne (2009-11-06). "Up in the Air Screening Has New York Elites Pondering Layoffs". Vanity Fair. Retrieved 2009-11-06.
  34. ^ Guerrasio, Jason (2009-11-06). "Filmmaker/Apple Presents Meet the Filmmaker: Jason Reitman". Filmmaker Magazine. Retrieved 2009-11-06.
  35. ^ "Up in the Air". Jacob Burns Film Center. Retrieved 2009-10-31.
  36. ^ ""Up in the Air (Screening)" - Nov 8th". Boston Sunday Night Film Club. Retrieved 2009-11-04.
  37. ^ "Lineup announced for St. Louis International Film Festival in November". Associated Press. 2009-10-08. Retrieved 2009-10-10.
  38. ^ "Clooney Film Shot In St. Louis Generating Oscar Buzz: Major Coup For St. Louis As STL International Film Festival Features Clooney Movie". KTVI. 2009-10-09. Retrieved 2009-10-10.
  39. ^ "Up in the Air". Cinema St. Louis. Retrieved 2009-10-29.
  40. ^ Williams, Joe (2009-11-13). "'Up in the Air' gives St. Louis musician a big break". St. Louis Post-Dispatch. Retrieved 2009-11-14.
  41. ^ Fees, Alex (2009-11-14). "'Up In the Air' debuts in University City". KSDK. Retrieved 2009-11-14.
  42. ^ Sells, George (2009-11-14). "Clooney Film "Up in the Air" Makes St. Louis Debut". KTVI. Retrieved 2009-11-14.
  43. ^ Stone, Sasha (2009-11-14). "Up in the Air Literally". Awards Daily. Retrieved 2009-11-14.
  44. ^ a b Ellwood, Gregory (2009-11-15). "20,000 ft. 'Up in the Air' with 'New Moon's' Anna Kendrick". Hit Fix. Retrieved 2009-11-15.
  45. ^ Waxman, Sharon (2009-11-15). "A Paramount-American Airlines Junket, Up In the Air". The Wrap. Retrieved 2009-11-15.
  46. ^ Countess, Jemal (2009-11-16). "'Up in the Air' Screening with Vera Farmiga and Anna Kendrick". Back Stage. Retrieved 2009-11-23.
  47. ^ Roberts, Michael (2009-11-23). "Starz Denver Film Festival closes with weak surprise, strong film: George Clooney's Up in the Air". West Word. Retrieved 2009-11-23.
  48. ^ Roxborough, Scott (2009-10-21). "Stockholm fest sets lineup: Nov. event will open with 'Precious,' close with 'Up in the Air'". Hollywood Reporter. Retrieved 2009-10-30.
  49. ^ "The Los Angeles Premiere of Paramount Pictures' 'Up in the Air' Presented by American Airlines - Monday, November 30, 2009 at 7:30 P.M." PRNewswire. 2009-11-19. Retrieved 2009-11-19.
  50. ^ Fernandez, Jay A. (2009-08-21). ""Shutter Island" release postponed to February". Reuters. Retrieved 2009-08-22.
  51. ^ Sciretta, Peter (2009-09-10). "Up in The Air Gets Early Release". /Film. Retrieved 2009-09-10.
  52. ^ "Release Schedule: December 4, 2009". Box Office Mojo. Retrieved 2009-12-05.
  53. ^ DiOrio, Carl (2009-12-10). "'Princess' poised to reign at boxoffice". Hollywood Reporter. Retrieved 2009-12-10.
  54. ^ Fleming, Mike (2009-09-30). "Clooney film 'Air' gets release date: Reitman-directed pic is due out December 4". Variety (magazine). Retrieved 2009-09-30.
  55. ^ DiOrio, Carl (2009-09-28). "'Up in the Air' shifted to Dec. 4: Overlapped with 'Men Who Stare at Goats' release". Hollywood Reporter. Retrieved 2009-09-29.
  56. ^ "'Up in the Air' Official Website". Paramount Pictures. Retrieved 2009-12-16.
  57. ^ "Up in the Air: Global Sites & Release Dates". Paramount. Retrieved 2009-09-05.
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