User:David Krauter

My specialisation on Wikipedia are all thinks online marketing… no not the hype that puts people into a frenzy… I'm talking about the true emotional reasons and triggers that make people take action on the Internet. What I discovered is that many times people will behave totally different when they are surfing the Internet than if they took the same actions in the real world - alongside this I also discovered this topic has not been covered in true detail. The topic of online marketing however spreads wide, so you'll also see me writing about all kind of topics like Websites, Traffic alongside other online marketing tools - all the while keeping the focus on what makes people do certain things and take certain actions.

Interests

David Krauter is a entrepreneur working in the online advertising & marketing field. His interests include:

Marketing: Especially the art of direct response marketing as taught by David Ogilvy, Gary Halbert & Jay Abraham.

Conversions: David Krauter is a fanatic when it comes to testing & measuring what works and what doesn't work. He regularly published case studies on his website to identify different triggers that makes people take action and increase conversion for a website or a marketing piece.

Search Engine Optimisation: David Krauter is obsessed with the inner workings of Google Search. He has been following and dissecting the workings of this search engine since 2007 and continues to work on many projects to create new strategies on more ways of getting found online. David has a large collection of training material on how to get found on the Search Engines.

Wine Tasting David Krauter loves exploring wines from different areas around Australia.

Surfing: David Krauter likes to hit the surf along the east coast of Australia - but has never competed professionally.

David Krauter also occasionally speaks at business events, contributes articles to industry related bodies and holds private training sessions on the topic of online marketing for fellow entrepreneurs.