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"Article Evaluation"

The section titled Method of Principled Negotiation is short, but does provide 5 key points, all with reliable resources. The method comes from the book, Getting to Yes written by authors from the Harvard Negotiation Project. The information may not be biased, but will have methods that individuals could disagree on. The links to the sources check out and are up to date. I am interested in learning exactly what the authors think a negotiation should entail, and why criticism may appear based off of their approach.



"Annotated Bib"


Booth, Bridget, and Matt McCredie. "Taking steps toward "Getting to Yes" at Blue Cross and Blue Shield of Florida." Academy of Management Executive 18, no. 3 (2004): 109-12. doi:10.5465/ame.2004.14776178.


This article is yet another excellent example of putting principled negotiation into practice. Blue Cross and Blue Shield is aware of increasing competition, rising healthcare prices, and increased customer expectations for a changing market. The consumer based market is causing companies to highlight other party’s interests when creating policies so they don’t essentially drive away businesses. The article enhances our research topic because it includes a section titled Lessons Learned about applying these principles. They note that applying principled negotiation techniques came much more naturally at the executive level, and needed more practice at subsequent levels. Author Bridget Booth has 14 years’ experience in business development and management while Matt McCredie leads management capabilities at Blue Cross Blue Shield.


Fowler, Michael Ross. 2007. "The Relevance of Principled Negotiation to Hostage Crises." Harvard Negotiation Law Review 12, 251-318. Academic Search Complete, EBSCOhost (accessed March 5, 2017).

The journal covers how principled negotiation techniques can be relevant in today's world of hostage crises compared to the original approach, positional bargaining. Instead of blindly giving the criminal more and more of what he wants, they suggest understanding the extremist’s views and what if any group he is attached to interests. Focusing on subjective interests of the hostage taker may further increase the odds they will temporarily be satisfied. The article does however advance some critiques of principled negotiation in real world, high stakes situations where structured ideas may not be the best idea in an ever changing situation. The author Michael Fowler is professor of political science at the University of Louisville and has wrote multiple books from negotiation techniques to international relations.


Kendall, Adam, and Robert M. Arnold. "Conflict Resolution II: Principled Negotiation #184." Journal of Palliative Medicine 11, no. 6 (2008): 926-27. doi:10.1089/jpm.2008.9882.


    This article covers concepts of principled negotiation straight from its source, Getting to Yes into a real world case study. There are conflicting ideas between doctors and a patient’s family as to how to feed him in his last stages of life. Using ideas from principled negotiation, the doctors outline objective criteria and invent solutions to keep everyone decently satisfied. This directly enhances my knowledge of our concept because it is putting words into action. Adam Kendall and Robert Arnold are both doctors that write for the journal of palliative medicine which include articles over conflict resolution. 


Lyons, Carl. I win, you win: the essential guide to principled negotiation. London: A & C Black, 2007.


The book covers multiple chapters on negotiation, agreements, and deciding what to do in the most efficient ways. The author speaks about separating the people from the problem to achieve the best results and to limit conflict, a key component of principled negotiation. Lyons notes that when going into a negotiation, the higher your expectations, the higher your chance of success will be. Getting what you want in a business setting while maintaining professional integrity is vital and his work explains just how to do that. Carl Lyons studied in England and is the CEO of a life-coach organization, Peopleistic.


Sasson, Ariel M. "Was 'Getting to Yes' 1 Possible at Waco?: Revisiting the Propositions of 'Principled Negotiation' in the Context of Barricade Incidents with High-Commitment Groups." Cardozo Online Journal Of Conflict Resolution 1, (January 1, 1999): 2. LexisNexis Academic: Law Reviews, EBSCOhost (accessed March 3, 2017)


The journal article is a case study over the iconic standoff between David Koresh and BATF agents in Waco, TX, 1993. It highlights failures on negotiators from the FBI in relying on positional bargaining when trying to help save hostages inside a compound. Negotiators and David Koresh were on two different fields of thought. Koresh was a religious extremist who saw his endeavors as godly and just, as well as his followers. The FBI failed to recognize this, and thought Koresh and company could be intimidated by a show of deadly force. The article argues that principled negotiation may have possibly resulted in a different outcome. This case is a prime example if these principles were followed, lives could have been saved. The author, Ariel Sasson is lawyer from Brooklyn, New York.