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tastecard
Founded2006
FounderMatt Turner and Jamie Milner
Headquarters
Huddersfield
,
UK
Area served
United Kingdom and Ireland
Key people
Ian Ronald (CEO)
Products
  • Restaurant discount card
Websitetastecard.co.uk


tastecard is a UK and Ireland based restaurant discount card offering either 50% off the food bill,or two meals for the price of one at participating restaurants;[1] details and restrictions vary from restaurant to restaurant and are listed on the website.

tastecard was originally set up in 2006 as tastelondon by founders Matt Turner and Jamie Milner,[2] and was re-branded in 2010 to encompass the rest of the UK and Ireland. As of May 2014 tastecard reported over 7,000 participating restaurants and over 800,000 members,[1] and claimed to be "the largest dining club cooperative of our kind, anywhere in the world".[3]

Participating restaurants range from chains such as Pizza Express, Prezzo, ASK Italian, Strada, Zizzi and La Tasca to Michelin starred restaurants. Annual membership costs £79.99 and is purchased through the website; shorter free trials are often available.Cite error: A <ref> tag is missing the closing </ref> (see the help page).

Charity

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tastecard supports Mary's Meals, an international charity that initiates school feeding projects in some of the poorest communities of the world. [4] For their charity campaigns in 2012 and 2013 tastecard donated £5 to Mary's Meals for every tastecard membership sold during that time.

References

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Category:Sales promotion Category:Gastronomical societies