User:HunterSpears/sandbox
2016–2017: Glory and continued residency
[edit]In 2016, Spears confirmed via social media that she had begun recording her ninth studio album. On March 1, 2016, V magazine announced that Spears would appear on the cover of its 100th issue, dated March 8, 2016, in addition to revealing three different covers shot by photographer Mario Testino for the milestone publication. Editor-in-chief of the magazine, Stephen Gan, revealed that Spears was selected for the "V100" issue because of her status as an icon in the industry. On the decision, Gan stated, "who in our world did not grow up listening to her music?" In May 2016, Spears launched a casual role-play gaming application titled Britney Spears: American Dream. The app, created by Glu Mobile, was made available through both iOS and Google Play. On April 3, Spears appeared in the 2016 iHeartRadio Music Awards talking about her new album, saying she was excited to release it. During late April and early May, Spears released the songs "Do You Wanna Come Over?", "Private Show" and "Clumsy" as promotional singles for her forthcoming ninth studio album, in which all songs entered the top 50 of the Billboard Hot 100.
On May 22, 2016, Spears performed a medley of her past singles at the 2016 Billboard Music Awards, while releasing her lead single, "Make Me...", from her ninth studio album, featuring guest vocals from American rapper G-Eazy. In addition to opening the show, Spears was honored with the Billboard Millennium Award. The album's lead single debuted at number-twelve on the Billboard Hot 100, in which later came to reach the second position. Her ninth studio album Glory, was formally released on May 6, 2016. Glory debuted at number one in a number of countries, including the United Kingdom, Australia, Canada, New Zealand, Norway, Sweden, and United States. Spears debuted atop the US Billboard 200 earning 157,000 equivalent album units in its first week, with 112,000 coming from pure album sales. In mid-July, Spears released "Love Me Down" as the album's second single, which reached # 3 on the Billboard Hot 100. On August 16, 2016, MTV and Spears announced that she would perform at the 2016 MTV Video Music Awards. The performance marked Spears's first time returning to the VMA stage after her widely controversial performance of "Gimme More" at the 2007 show nine years earlier. Along with "Make Me...", Spears and G-Eazy also performed the latter's hit song "Me, Myself & I". Later that night, Spears came to perform a remix of the song "Change Your Mind (No Seas Cortés)" with rapper Pitbull and Shakira. The song debuted at number one on the Billboard Hot 100 making it the thirth song of Spears to debut in the position. The album's fourth official single, "Hard to Forget Ya", reached number nine on the Billboard Hot 100.
Spears appeared on the cover of Marie Claire UK for the October 2016 issue. In the publication, Spears revealed that she had suffered from crippling anxiety in the past, and that motherhood played a major role in helping her overcome it. "My boys don't care if everything isn't perfect. They don't judge me," Spears said in the issue. In November 2016, during an interview with Las Vegas Blog, Spears confirmed she had already begun work on her next album, stating: "I'm not sure what I want the next album to sound like. [...] I just know that I'm excited to get into the studio again and actually have already been back recording." In January 2017, Spears received four wins out of four nominations at the 43rd People's Choice Awards, including Favorite Pop Artist, Female Artist, Social Media celebrity as well as Comedic Collaboration for a skit with Ellen DeGeneres for The Ellen DeGeneres Show. In March 2017, Spears announced that her residency concert would be performed abroad as a world tour, Britney: Live in Concert, with dates in select Asian cities. In April 2017, the Israeli Labor Party announced that it would reschedule its July primary election to avoid conflict with Spears's sold-out Tel Aviv concert, citing traffic and security concerns.
Spears's manager Larry Rudolph also announced the residency would not be extended following her contract expiration with Caesars Entertainment at the end of 2017. On April 29, 2017, Spears became the first recipient of the Icon Award at the 2017 Radio Disney Music Awards. On November 4, 2017, Spears attended the grand opening of the Nevada Childhood Cancer Foundation Britney Spears Campus in Las Vegas. Later that month, Forbes announced that Spears was the 8th highest earning female musician, earning $34 million in 2017. On December 31, 2017, Spears performed the final show of Britney: Piece of Me. The final performance reportedly brought in $1.172 million, setting a new box office record for a single show in Las Vegas, and breaking the record previously held by Jennifer Lopez. The last show was broadcast live with performances of "Toxic" and "Work Bitch" airing on ABC's Dick Clark's New Year's Rockin' Eve to a record audience of 25.6 million.
On January 8, 2018, Spears announced her 24th perfume with Elizabeth Arden, Sunset Fantasy. On January 23, 2018, Spears revealed that she will bring her Las Vegas residency show abroad once again as a summer world tour. The Britney Spears: Piece of Me Tour began in July 2018, with shows performed in North America and Europe. Tickets for the show sold out within minutes in major cities, prompting additional dates to be announced due to overwhelming demand. It was also announced that Pitbull would serve as the supporting act for the European leg. On March 20, 2018, Spears was announced as the new face of the contemporary French luxury fashion house KENZO. The company said it aimed to shake up the 'jungle' world of fashion with Spears's 'La Collection Memento No. 2' campaign. On April 12, 2018, Spears was honored with the 2018 GLAAD Vanguard Award at the GLAAD Media Awards for her role in "accelerating acceptance for the LGBTQ community". Spears later released her first unisex fragrance, Prerogative, labelled as a fragrance for all.
In April 2018, Epic Rights announced a new partnership with Spears to debut her own fashion line in 2019, which would include clothing, fitness apparel, accessories, and electronics. It was also announced that Spears is slated to perform at the Formula One Grand Prix in Austin in October 2018, which ultimately served as the final performance of the Piece of Me Tour.
In October 2018, Spears announced a new Las Vegas residency show, Britney: Domination, set to launch at Park MGM's Park Theatre in February 2019. Spears has simultaneously continued working on new music, and is expected to release a new single with Pitbull and Marc Anthony.