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CUP-BOP

Difinition and History

food cup-bop

Cup rice is one of the Korean dishes, selling rice and side dishes in a plastic or paper cup container the size of a cup noodle. IN Noryangjin, famous as an institutes street in Korea, cup-bop has become famous for its cheap price and its simple but reliable advantages. In the early 2000s, Noryangjin mainly handled snacks such as hot dogs. However, many students came out to eat at the same time, so they always had to line up in front of the restaurant. In line with these demands, food trucks have found food that can be used as a substitute for meals, and the effort is made with cup rice. Stir-fry the ingredients in advance in a large frying pan, and when the order comes, put the ingredients on the rice and go out with the egg. It was quick to eat, and because of the satisfaction of having 'eat' rather than other snacks, it was very popular among students and was successful. Food trucks selling cup rice increased, and menus changed little by little. Various menus have emerged to satisfy the tastes of various people.

Types

Chicken teriyaki cupbop

Tuna Mayonnaise cupbop

Pok-belly & Ham cupbop

Stir-fried Kimchi cupbop

Bulgogi cupbob

Main consumer

In Korea, Cupbop was a food that academy students ate for snack or as a meal on the Noryangjin institutes Street. However, as it became more and more famous, there were some franchisees near the school. The main consumers are those who have to eat a meal at a low price and those who have to settle their own meals.

Disadvantages and Problems

1. The nutrition is disproportionate. It is a high-carbohydrate, high-fat, high-salt food. It is a food that is eaten with sausages, eggs, and meat on top of rice, so carbohydrates. However, relatively few vegetables are available, so there is a dearth of vitamins, minerals, and dietary fiber. Especially since it is a high fat food, there is a problem that cannot digest well.
2. Hygienic management s is not easy because of the food truck characteristics that are always located along the busy street. Especially since food is stored pre-cooked, it is easier to reproduce bacteria than other food truck foods. Therefore, it can cause enteritis.
3. Under South Korea's law on the labeling of origin of agricultural and fisheries products, the country of origin for beef, pork and chicken in cup rice is obliged to be listed on the menu, but few food trucks keep it. Cup-bop food trucks are not authorized stores by the Metropolitan Government , so they are not obligated to abide by the law, they don't pay taxes.

Commercialization in Food companies

Starting from Noryangjin's food truck, you can now find a shop that sells cup rice all over the streets of Korea, and a food company also sells cup rice by making it instant food. Convenience stores and famous Korean food companies are also launching a variety of cup rice products. In particular, Korea`s leading convenience store GS25, and food company Ottogi are making great efforts to expand its presence abroad.

About the 'CUP-BOP', a representative cup-rice store in the U.S.

Cup-bop is one of the most popular franchise stores in the U.S. The beginning was when three Korean men went to a large food fair in the U.S. where they gathered all the food from around the world and said, "Why don't we have Korean food? Let's do it," he said, starting with a 20-year-old food truck. Since then, there have been more food trucks, and while searching for a place to open a store, for years the shops have found a old store near the ruined Brigham Young University , and the building owner has contracted for a very low rent. Its fast, unique and localized products have naturally increased sales as they sell foods that suit the tastes of the locals. Also, it changed its appearance to truck shape, and because of its unique appearance, it was frequently posted on SNS and became a famous place in university. In addition, using SNS, they constantly communicated with consumers, prepared various events, and grew more and more. Since then, it has created 21 stores across the U.S. and its sales have surpassed 30 billion won. the cup-bop has continued to break its impressive records, including ‘Yahoo's selection Top Food Truck TOP 27 in the U.S.’, ‘the establishment of the first food truck scholarship system in the U.S.’, and ‘the No. 1 food truck in Utah in the U.S’.

Related Issues

1.A one-person household in Korea lately increased significantly, fashionable to have dinner alone, more and convenience stores, food companies, is launching the cup rice.

2. Korean food has gained huge popularity in Vietnam due to the influence of the Korean wave. Among them, sales of products such as tteokbokki, cup rice and japchae rose 38 percent. In Cambodia, cup rice was very successful, too.

Reference

1. https://n.news.naver.com/article/009/0004446049, n.news.naver.com (in Korean). Retrieved 2019-12-04. <Noryangjin, Silent passion, and test-takers and cupbop>, maeil news, 2019-10-17, There is the beginning of a cupbop in the third paragraph.

2. http://www.wtable.net/themes/20?r= "Wife's dinner table", explain how to cook Chicken teriyaki cupbop.

3. https://n.news.naver.com/article/047/0001998327, n.news.naver.com (in Korean). Retrieved 2019-12-04. <Noryangjin War over 2,000 Won Cupbop>, oh my news, 2012-04-12, It is said that the first paragraph is very popular with students who lack time and money.

4. https://n.news.naver.com/article/422/0000140232 n.news.naver.com (in Korean). Retrieved 2019-12-04. <The cruelty of the students preparing to get a job; meals in Noryangjin.>, Yonhap News tv, 2015-10-04, Experts are concerned about the malnutrition of cupbop.

5.https://m.asiatime.co.kr/news/newsview.php?ncode=179547399070784, m.asiatime.co.kr (in Korean). Retrieved 2019-12-04. <Sanitary inspection of street foods, such as Noryangjin Cupbop street, etc.> ,2019-04-24, aisatime, The sanitary conditions of street food were seriously poor, and the city government conducted a sanitary inspection.

6. https://n.news.naver.com/article/421/0003589357 n.이투데이 (in Korean). Retrieved 2019-12-04.<gs25 cup rice rollout>, seoul economics, 2012-04-04, Gs25 is launching cup-type lunchboxes.

7. https://n.news.naver.com/article/031/0000460714, 이투데이 (in Korean). Retrieved 2019-12-04. <Ottogi Continues to Celebrate ' hmr(Home Meal Replacement) Representative'>,etoday, 19-10-22 Ottogi is launching a variety of instant foods, including cupbops.

8. https://n.news.naver.com/article/031/0000460714, n.news.naver.com (in Korean). Retrieved 2019-12-04.<GS25, Instant Food Popularity at Vietnamese Convenience Stores>, Inews, 2018-08-28, Vietnamese people often visit instant food such as cupbop and tteokbokki at convenience stores, in a survey.

9. https://n.news.naver.com/article/421/0003589357, n.news.naver.com (in Korean). Retrieved 2019-12-04., a book titled <The Know-how of the Success of Rich Young People in the U.S. with Noryangjin>, 2018-09-14

10. http://m.g-enews.com/view.php?ud=201909211236548430aca1a8c21a_1, 글로벌이코노믹 (in Korean). 2019-09-21. Retrieved 2019-12-04. <Korean Food Truck Cupbob Opens Store in Australia> ,global economcis, 2019-09-21, This cupbop store has created 21 stores across the U.S. and its sales have surpassed 30 billion won. the cup-bop has continued to break its impressive records, including ‘Yahoo's selection Top Food Truck TOP 27 in the U.S.’, ‘the establishment of the first food truck scholarship system in the U.S.’, and ‘the No. 1 food truck in Utah in the U.S.' 11. http://www.foodnews.news/news/article.html?no=28636, www.foodnews.news (in Korean). Retrieved 2019-12-06, <Korean Young Man Continues the Story of Success in Cambodia>, foodnews, 2019-10-21