User:Jackson833/Car Care Council
The Car Care Council (CCC) is a consumer education campaign about the benefits of regular vehicle care, maintenance and repair. An integrated marketing and public relations campaign will build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. Built around three key message areas of safety, dependability and pride of ownership, the campaign is spearheaded by the Automotive Aftermarket Industry Association (AAIA), with the Car Care Council serving as the brand and messaging source.[1]
In addition to encouraging motorists to properly maintain their vehicles, the Car Care Council also supports industry efforts to publicize and celebrate National Car Care Month[2] and Fall Car Care Month. The Car Care Council has published and distributed a Car Care Guide to consumers for no charge, both in print and electronically[3].