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Blackheath Beverage Group

OVERVIEW

Blackheath Beverage Group provides independent liquor brands with a national sales and marketing platform. It manages all stages of alcohol brand development in the US from the point of inception through to consumption

BRAND PARTNERSHIPS & TRADE FOCUS Blackheath has developed a portfolio of brands that provide access to the wholesale network.

LIQUOR BRAND DEVELOPMENT BBG is an industry centralized agency that provides a full end-to-end solution for those seeking to enter the liquor business or start a beverage alcohol brand be it wine or liquor. BBG handle all elements of brand creation, business plan, budget guidelines, management of compliance and logistics, distribution complexities and alignment, strategic marketing optimization, and trade and consumer promotion.

SALES The BBG team handles general distributor management in their specific territories, which includes: • Assignment and management of volumetric and distribution goals • Sales planning including internal and external incentive pro¬grams • Targeted customer plans • Price positioning and programming for select chan¬nels • Wholesaler inventory management.

FULL REPORTING BBG monitors monthly sales performance and brand health metrics reporting. Quarterly business analysis and recommendations for continued brand direction are provided to partner brand owners.

MARKETING BBG offers a full-service industry spirits marketing team designed specifically to market liquor brands. This includes: • Liquor Brand architecture and strategic brand development • In-house creative design • Consumer and trade marketing strategy and execution • Creation of powerful programs that bring partner brands to life with the critical linkage to the sales team and distributors • Access to key channels such as mixology and culinary cultures • Social media integration as a critical part of the marketing mix • Media planning and buying management • POS creation and sourcing