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Alex Huot (born December 8, 1968) is a digital strategist and the first-ever Head of Social Media at the International Olympic Committee (IOC). He is recognized for integrating social media into the IOC's communications strategy, significantly expanding the organization's digital reach and engaging a global audience. In 2022, Huot founded Share of Voice, a company that focuses on using data analytics to support sports organizations.
Early Life and Education
[edit][No publicly available information]
Career
[edit]International Olympic Committee (2000–2022)
[edit]Alex Huot began his career with the International Olympic Committee in 2000, during the Sydney Olympic Games. Over the next two decades, he played a pivotal role in the IOC’s adoption of social media as a key component of its outreach strategy. This shift became particularly evident during the 2010 Vancouver Winter Olympics, which Huot described as "the first social media Olympics" due to the enhanced use of platforms like Facebook and Twitter to engage directly with fans and athletes.[1][2]
Huot's efforts were instrumental in the launch of the Olympic Athletes' Hub ahead of the London 2012 Olympics, a social media platform designed to connect Olympians with their fans. The Hub aggregated social media updates from thousands of athletes, allowing fans to engage with them in real-time through a centralized digital space.[3][4] The Athletes' Hub was described by Huot as "creating a paradigm shift in the communication around the Olympic Games," offering greater engagement and interaction between Olympians and their fans.[5][6] The platform's success highlighted the IOC's ability to leverage compelling subject matter, such as the lives and achievements of Olympians, to create a social network with a clear purpose, a lesson that has been noted by other large organizations.[5]
By the time of the 2018 Pyeongchang Winter Olympics, Huot's role had expanded significantly. What began as a one-person operation during the 2010 Vancouver Games had grown into a team effort, with 11 staffers on the ground and additional contributors from the Olympic Channel supporting the social media strategy. Huot emphasized the importance of adapting to emerging digital trends, such as the use of "stories" on platforms like Instagram, Facebook, and even regional platforms like VK and Weibo, to enhance the storytelling aspect of the Olympics.[7] The growing influence of social media during the Olympics was widely recognized, with some commentators suggesting that social media had become one of the biggest "sports" of the Olympics itself.[8]
Throughout his tenure, Huot continued to innovate by integrating new platforms like Instagram, Tumblr, and Foursquare into the IOC's digital strategy, further expanding the reach and engagement of Olympic content.[4]
Share of Voice (2022–Present)
[edit]In 2022, Huot left the IOC and founded Share of Voice, a consultancy that leverages data and social media analytics to assist sports organizations.[9] During the Paris 2024 Summer Olympics, he introduced the Olympic Gender Balance Tracker, a database that measures gender disparities in elite sports by analyzing social media engagement and visibility between male and female athletes. This initiative, described as the largest of its kind, was designed to promote greater gender equity within the sports industry.[10]
References
[edit]- ^ Stone, Brad (February 15, 2010). "Olympic Games on Social Media". The New York Times.
- ^ "7 Ways to Enjoy the Olympics Without a TV". ABC News. February 22, 2010.
- ^ "Olympic Social Network Joins World's Athletes and Their Fans". Wired Magazine. April 18, 2012.
- ^ a b "Olympics committee gets its social media game on with Tumblr, Instagram integration". Yahoo Finance. July 19, 2012.
- ^ a b Breadmore, Ross (March 5, 2012). "What Businesses Could Learn From the International Olympic Committee". HuffPost UK.
- ^ "London 2012 Olympics: International Olympic Committee launch social media platform, 'Olympic Athletes' Hub'". The Telegraph. April 19, 2012.
- ^ Perez, Joe (February 6, 2018). "Social Studies: IOC Head Of Social Media Alex Huot".
- ^ "Is social media the biggest Olympic sport?". Ottawa Sun. August 17, 2012.
- ^ "L'ancien directeur social media du CIO, Alex Huot, lance son agence Share of Voice". SportBuzzBusiness. 2022.
- ^ Alonso, Marita (August 9, 2024). "Un periodista de Eurosport despedido por comentarios sexistas en los JJOO". 20minutos.