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Indiahandmade is an e-commerce portal by the Ministry of Textiles, Govt. of India, to enable local weavers and artisans of India to sell their products online. This is an official platform from the government of India that facilitates the weavers and artisans to register for free, use the platform for selling without any platform charges and commission.[1] [2] The portal was launched on 22nd April, 2023. Shri Piyush Goyal, Union Minister of Textiles, Consumer Affairs, Food and Public Distribution and Commerce and Industry launched the portal in Gujarat.[3]
Designed and developed by Digital India Corporation under the Digital India Programme, Indiahandmade empowers the weavers and artisans community while providing the opportunity for buyers to purchase authentic handmade items from a reliable source. The virtual Indian store aims to help the artisans get remunerated fairly with no middlemen to manipulate prices and urban Indians will get access to 100 percent authentic and best handcrafts products emerging straight from the makers.[4]
Introduction[edit]
India is well-known for its rich cultural heritage and traditional crafts, which include handloom and handicraft products. Handloom refers to the process of weaving cloth using a manually operated loom, while handicrafts are items made by skilled artisans using traditional techniques.
Indiahandmade facilitates buyers from across the country to get authentic handloom and handicrafts directly from the artisans and weavers of India, while giving them an opportunity to showcase and sell their products free of cost.
The Indian Prime Minister, Shri Narendra Modi has urged everyone to visit Indiahandmade.com, A one-stop-shop for India’s rich handloom & handicraft heritage. Do visit indiahandmade.com and add momentum to the movement towards being #VocalForLocal[5]
Launch[edit]
The portal was launched on 22nd April, 2023. Shri Piyush Goyal, Union Minister of Textiles, Consumer Affairs, Food and Public Distribution and Commerce and Industry launched the portal in Gujarat.[6]
Objective[edit]
To provide products from more than 35 Lakh Handloom weavers & 27 Lakh Handicraft artisans directly to the consumers while eliminating the middlemen, the Ministry of Textiles has developed an E-Commerce portal for handicrafts and handloom sector. Shri Piyush Goyal, Union Minister of Textiles, Consumer Affairs, Food and Public Distribution and Commerce and Industry launched the portal in Gujarat.
With the help of this virtual Indian store, the artisans will get remunerated fairly with no middlemen to manipulate prices and city dwelling urban Indians will get access to 100% authentic & best handcrafts products emerging straight from the heart of India.
Products[edit]
Indiahandmade portal offers a wide range of products, including clothing, home decor, jewellery, accessories, and more. All their products are handmade by skilled artisans, and they pride themselves on offering unique and authentic pieces that showcase India's diverse cultural heritage.
Many of the products sold on the portal are made using eco-friendly and sustainable materials, making them a great choice for those who are conscious about their impact on the environment. Overall, it is a one-stop-shop for all things handmade in India and a great way to discover and support Indian artisans and their crafts.
The portal will also provide an opportunity to total 62 Lakh weavers and artisans become future e-entrepreneurs.
Salient Features of the portal[edit]
Some of the salient features of the portal are:
1. An authentic Indian handloom & handicraft virtual store
2. Pieces from Indian traditional heritage at your fingertips through Indiahandmade app
3. Free shipping with return options for hassle-free shopping
4. Safe and secure, multiple payment gateways
5. Diverse variety of authentic sellers can register over this portal, namely, artisans, weavers, producer companies, SHGs cooperative societies etc.
6. Sellers enjoy easy selling with 0% commission
7. No intervention of middlemen thereby ensuring improvement in the dwindling situation of Indian craftsmen
8. Integration with multiple logistic partners for smooth order processing
9. Free handholding of sellers from registration till order fulfilment to ensure “ease of doing business.”
10. Toll-free customer support available at 18001-216-216
- ^ https://www.financialexpress.com/business/sme-msme-eodb-govt-launches-new-e-commerce-portal-for-artisans-weavers-with-0-commission-from-sellers-free-shipping-3060904/ Financial Express 24 Apr 2023
- ^ https://www.ibef.org/news/government-launches-new-e-commerce-portal-for-artisans-weavers-with-0-commission-from-sellers-free-shipping. IBEF Indian Economy News 25 Apr 2023
- ^ https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1919216#:~:text=Indiahandmade%20portal%20offers%20a%20wide,showcase%20India's%20diverse%20cultural%20heritage PIB 24 Apr 2023
- ^ https://government.economictimes.indiatimes.com/news/governance/indiahandmade-e-com-portal-launched-for-sale-of-handlooms-handicrafts-by-weavers-artisans/99746120 ET 24 Apr 2023
- ^ https://www.pmindia.gov.in/en/news_updates/pm-urges-everyone-to-visit-indiahandmade-com/ PMINDIA News Updates
- ^ https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1919216#:~:text=Indiahandmade%20portal%20offers%20a%20wide,showcase%20India's%20diverse%20cultural%20heritage PIB 24 Apr 2023