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Nendo is a Japanese design firm founded in 2002 by Sato Oki, that works on design projects globally. The first office was situated in Tokyo. In 2005, the second office was established in Milan. The company works with numerous brands and have won multiple awards over the course of 17 years of establishment. Nendo is famous for its simple and minimalist design with subtle influences from Japanese, and Scandinavian aesthetics. Currently the positions for CEO, COO and CFO are occupied by Sato Oki, Ito Akihiro, and Hama Takaaki, respectively.





Founder[edit]

Sato Oki talking with a female interviewer

The founder of ‘Nendo’ is a Japanese designer named Oki Sato. He was born in Toronto Canada, 1977[1]. In 2002 when he was 25 years old, he graduated Waseda University in Tokyo with a ‘Masters of Arts’ in architecture and in the same year founded ‘Nendo’ company in Tokyo. He also first visited the Milan Furniture Fair in 2002 where it became a precursor event to what ‘Nendo’ is capable of achieving today.  Oki Sato also reveals in several interviews that the encounter with Issey Miyake was a large influence in his and Nendo’s work[2]. To help himself find inspiration for designs, he states that maintaining a daily routine is of paramount importance as the little details come to attention[3]. He continues to win numerous awards such as in 2015, he won designer of the year. He demonstrates that he works with 70 to 80 clients at a time and playing with approximately 400 projects simultaneously helps him relax in the process[4]. He has also shared views on modern technology such as how 3D printers are becoming an integral part of the way designers work. In one interview, he explains how he believes that good design should be intelligible to your mother over a phone call.



History[edit]

Oki Sato established Nendo Tokyo office in 2002. The Milan office was later established in 2005. Nendo is Japanese for playdoh or clay. It is this shape-shifting nature of the enjoyable toy which reflects the values of the company. By 2015, the company had 30 designers and interns of whom produced over 100 products for 19 brands in a year. Currently, they have over 50 employees working in the company. Nendo's first exhibition was held in Milan and Tokyo in 2003, called "streeterior".



Recognition[edit]

Awards Country of award
Good Design Award Japan
Japan Commercial Environmental Design Association (JCD) Award Gold Prize Japan
Japan Interior Architects / Designer’s Association (JID) Award Grand Prize Japan
I.D. Annual Design Review Best Product USA
red dot design award Germany
iF products design award Germany
Furniture Design Award Grand Prize Singapore
Wallpaper Best Domestic Design UK
Compasso d’Oro Honorable Mention Italy
ELLE DECO International Design Awards “Designer of the Year” Italy
ELLE DECO International Design Awards “Bath and Materials” Italy
Maison & Objet “Designer of the Year” France
German Design Award Germany
ELLE DECO International Design Awards “Bedding” Italy
Iconic Design Award “Interior Designer of the Year” Germany
CHANGE MAKER OF THE YEAR 2015 Japan
ELLE DECO International Design Awards “Best in Outdoor Furniture” Italy
Collective Design “Collective Influence” USA
Thailand Property Award “Best Retail Development” Thailand
Thailand Property Award “Best Commercial Development” Thailand
dezeen “Designers Hot List” Number one UK
WORLD RETAIL AWARD 2017 “Store Design of the Year Award” UK
Blueprint Awards 2018 “2018 Blueprint Award for Design” UK
Germany Design Award 2019 “Special Mention” Germany
AW Architektur & Wohnen “Designer of the Year 2019” Germany
Design Anthology Awards 2019 “Industrial Designer” Hong Kong
ELLE DECO International Design Awards “Best in Seating” Italy

Notable Projects[edit]

  • Nendo’s first large retrospective exhibition was in the museum of Holon, Israel[5]
  • Designed Siam Discovery[6]
  • Museum of Modern Art in New York[7]
  • Musee des Arts decoratifs in Paris[8]
  • Museum of Arts and Design in New York[9]
  • Cooper-Hewitt, National Design Museum in New York[10]
  • Montreal Museum of Fine Arts in Montreal[11]
  • Israel Museum in Jerusalem[12]
  • High Museum of Art in Atlanta[13]
  • Victoria and Albert Museum in London[14]
  • Centre Pompidou in Paris[15]
  • Art Institute of Chicago in Chicago[16]
  • Triennale Design Museum in Milan[17]
  • Los Angeles County Museum of Art in Los Angeles[18]
  • Denver Art Museum in Denver[19]
  • Design Museum in London[20]
  • Philadelphia Museum of Art in Philadelphia[21]
  • 21_21 Design Sight in Tokyo[22]
  • Indianapolis Museum of Arts in Indianapolis[23]
  • M + Museum in Hong Kong[24]
  • Mondriaan Foundation in Netherlands[25]
  • Museum of Fine Arts in Houston[26]
  • St. Louis Art Museum in St. Louis[27]
  • National Gallery of Victoria in Melbourne

[28]

Recent Project[edit]

The N02 Recycle project was one of Nendo's recent work, completed in October of 2019. Fritz Hansen, a Danish furniture company, was the client of the project and it was an attempt by Fritz Hansen to create a circular economy where some of the waste materials can be brought back as components for their new product line. The N02 recycle chair was made from recycled plastic (polypropylene) that can be recycled again once it becomes obsolete for its intended purpose. Nendo founder Oki Sato claims that this design aims to build connection with every-day recycled plastic.

The chairs are able to stack on each other for storage and also has an ergonomic design with curve surfaces reinforced to wrap around the user. These chairs are created from household wastes and available in 7 different colours.

Notable Exhibition[edit]

'Between Two Worlds' was an exhibition held by Nendo with inspiration from a Dutch artist MC Escher. The Escher X Nendo exhibition was opened at the National Gallery of Victoria in Melbourne. 157 prints of Escher's work, dated from 1916 to 1969, was displayed in the exhibition along with Nendo's monochromatic designs of geometry and space. The exhibition was held in December of 2018 and carried on for 4 months.

Further Reading[edit]


References[edit]

  1. ^ Nendo (Firm),. Nendo: in the box. Sato, Oki, 1977-, 佐藤オオキ, 1977-. Tōkyō. ISBN 9784903348414. OCLC 879560053.{{cite book}}: CS1 maint: extra punctuation (link)
  2. ^ "Japan design guru Oki Sato keeps it simple". Nikkei Asian Review. Retrieved 2019-10-10.
  3. ^ "Japanese designer Oki Sato finds inspiration across different industries and projects". South China Morning Post. 2016-07-07. Retrieved 2019-10-10.
  4. ^ ""I am addicted to design" says Nendo's Oki Sato". Dezeen. 2015-04-28. Retrieved 2019-10-10.
  5. ^ Rosso, Di Annalisa (2016-06-09). "Nendo's exhibition at Design Museum Holon". ELLE Decor (in Italian). Retrieved 2019-11-01.
  6. ^ "Blow Up the Essence of Thai-Designer". siamdiscovery.co.th. Retrieved 2019-11-01.
  7. ^ "MoMA". MoMA. Retrieved 2019-11-01.
  8. ^ "MAD Paris - Site officiel". MAD Paris - Site officiel. Retrieved 2019-11-01.
  9. ^ "The Museum of Arts and Design". madmuseum.org. Retrieved 2019-11-01.
  10. ^ "Cooper Hewitt, Smithsonian Design Museum". Cooper Hewitt Smithsonian Design Museum. Retrieved 2019-11-01.
  11. ^ "The Montreal Museum of Fine Arts". The Montreal Museum of Fine Arts. Retrieved 2019-11-01.
  12. ^ Muzeʼon Yiśraʼel (Jerusalem) (2005). The Israel Museum, Jerusalem. H.N. Abrams. ISBN 0810959305. OCLC 59818005.
  13. ^ "High Museum of Art". High Museum of Art. Retrieved 2019-11-01.
  14. ^ "V&A · The world's leading museum of art and design". Victoria and Albert Museum. Retrieved 2019-11-01.
  15. ^ "Centre Pompidou". www.centrepompidou.fr. Retrieved 2019-11-01.
  16. ^ "Downtown Chicago's #1 Museum". The Art Institute of Chicago. Retrieved 2019-11-01.
  17. ^ "Welcome to Triennale Milano". www.triennale.org. Retrieved 2019-11-01.
  18. ^ "LACMA | Los Angeles County Museum of Art". www.lacma.org. Retrieved 2019-11-01.
  19. ^ "Denver Art Museum |". Denver Art Museum. Retrieved 2019-11-01.
  20. ^ Q42, Fabrique &. "Home". Design Museum. Retrieved 2019-11-01.{{cite web}}: CS1 maint: numeric names: authors list (link)
  21. ^ "Philadelphia Museum of Art". philamuseum.org. Retrieved 2019-11-01.
  22. ^ "21_21 DESIGN SIGHT (en)". www.2121designsight.jp. Retrieved 2019-11-01.
  23. ^ "Newfields: A Place for Nature & the Arts". discovernewfields.org. Retrieved 2019-11-01.
  24. ^ "M+ Museum". 10.0.4.58. Retrieved 2019-11-01.
  25. ^ "Mondriaan Fund". www.mondriaanfonds.nl. Retrieved 2019-11-01.
  26. ^ "Home | The Museum of Fine Arts, Houston". www.mfah.org. Retrieved 2019-11-01.
  27. ^ "Saint Louis Art Museum". Saint Louis Art Museum. Retrieved 2019-11-01.
  28. ^ "NGV". www.ngv.vic.gov.au. Retrieved 2019-11-01.
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