User:Lroberts0220/Knitty Kitty

Knitty KittyKnitty Kitty, LLC is an American clothing company headquartered in Trinidad, California. It specializes in sweater style knits of panties and bras, also known as knitimatesThe company has since expanded it knit line to not only include knitimates but aslo loungewear, sleepwear, socks, hats, and dresses. Anything that can be sewn with material can then be turned into knitwear. History The company was started by knit designer, Lisa Roberts in 2010. At first pieces were knit by hand by the designer and sold by the piece to local stores. The pieces were selling so well that Lisa invested in a hand knitting loom to increase productivity. Sales continue to grow to the point that it was time to find a manufacturer.

Finding a Manufacturer to make Knitimates When finding a manufacturer to make intarsia and fair isle style knits that required manipulating stitches, found to be difficult. At first, Lisa try to use manufacturers in the United States but Knitty Kitty was too small. She searched for manufacturing in China and they, too required large size minimum orders. It was too costly to work with large manufacturers for a new business.So Lisa went online looking for someone to knit her designs. She looked at Bali, Indonesia as well as South America and India. The only manufacturer to actually respond to her inquiries and make a sample was a factory in Bali. Since she was nervous about traveling abroad alone, she felt comfortable enough to travel to Bali since she had been there on previous trips with her husband and family. She took a leap of faith and went to Bali to meet this manufacturer. Bali Factory: When going to the factory, she realized that it was mainly a crochet factory. Later, she found out that the manager who read her email borrowed a knitting machine and made the panty sample himself. "he was as hungry as I was to make this work."We have since grown from one machine to 40 knitting machines. In January of 2015 we expanding the factory and have added a two story building. The crochet factory has now become a full time knitting factory. "The factory in Bali and Knitty Kitty are growing together and we strive to improve our quality with every new production. Knitty Kitty Identity Knitty Kitty has been described as hipster, kitschy, catlike, alternative. They cater to the hipster culture with styles that are inspired from past decades. Its main demographic caters to women ages 15 to 45 with the target age of 32. As of March 2015, Knitty Kitty is the only knit intimate line on the market. Why Knitwear? Designer, Lisa Roberts says "Everything feels better when it's knit. Why not feel good starting on the inside?" It is an alternative to mainstream lingerie. Does It Itch? Is It hot? No and No. People sometimes have misconceptions about yarn from last century. Today's yarn are super soft and easy to care for. The pieces are lightweight enough to wear year round It is not hot, although you don't want to go running in the panties. Many of the designs give a cozy feeling which may make someone feel all warm and cozy inside, for example, Christmas panties. Designs Many of the designs are with a "cheeky" messahe that can be interpreted as provocative or innocent. For example, there are panties with motifs such as cherries, cupcakes, lightning bolts, hearts, owls, and elves. Christmas Panties-Not So Ugly Christmas Sweater Panties With the craze of ugly Christmas sweaters has also given way to the holiday panties. This has been an incredibly successful collection for Knitty Kitty

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