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Global Expansion

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Havaianas officially became a global brand in 2000, despite other brands imitating its style. [1] Angela Hirata, the director of foreign trade for Alpargatas has explained that Havaianas was marketed to both the low-end market and the high-end market for all classes to purchase the shoe and attain popularity. [1] The sandal can be purchased for US$1.50 to $6 in Brazil, but more expensive variations of the shoe are also worn by models on the runways. [1]

Marketing Techniques

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  1. ^ a b c Galanternick, Mery (July 2003). [latintrade.com ""Flip-Flop Fly""]. Latin Trade. Retrieved October 6, 2017. {{cite news}}: Check |url= value (help)